Laerdal Medical AS
Product Marketing Manager - ProEd & EMS (RQI)
Laerdal Medical AS, New York, New York, us, 10261
Product Marketing Manager - ProEd & EMS (RQI)
Laerdal Medical Benefits Include:
Generous PTO & Holidays
Comprehensive Medical, Dental, and Vision
HSA & FSA Account Options, with employer HSA contribution
401k with Employer Match & Profit Sharing
Tuition Reimbursement
Wellness Reimbursement Program
Professional Development Opportunities
Pet Insurance
Subsidized Cafeteria in NY based office
Position Overview We are seeking a dynamic and strategic Product Marketing Manager to lead marketing efforts for the RQI for Nursing program, RQI for EMS, TCPR, HeartCode®, and other assigned solutions across the United States and Canada. This role blends upstream and downstream marketing responsibilities, including market analysis, go‑to‑market strategy development, product launches, and performance measurement. As the North America Launch Manager, you will ensure sales channel readiness and drive commercial success through compelling messaging, customer‑centric strategies, and cross‑functional collaboration. You’ll serve as the portfolio evangelist, cultivating deep customer insights and translating clinical and educational needs into impactful marketing initiatives. This position requires a strong communicator and strategic thinker who can align internal and external stakeholders, champion market development, and deliver measurable results.
Responsibilities Go-to-Market Strategy & Product Launch
Coordinate and contribute to go‑to‑market strategies that align customer needs with product capabilities
Lead cross‑functional collaboration for product launches, ensuring readiness across all departments
Develop and execute local launch plans, including setting objectives and key results (OKRs)
Serve as the North America Launch Manager for assigned portfolio products
Market Insights & Positioning
Conduct market research and analyze trends to inform strategy and messaging
Understand buyer personas and document their decision‑making processes
Drive product positioning and messaging to differentiate from competitors and within the portfolio
Maintain deep knowledge of competitive landscape and win/loss data
Content & Collateral Development
Create compelling marketing content that communicates product value and benefits
Collaborate with MARCOM and product managers to develop launch and in‑market materials (e.g., brochures, demo videos, impact cards)
Develop and update sales and marketing collateral, sales tools, and training assets
Support internal and external communications for the portfolio
Performance Measurement & Data Analysis
Assess marketing program effectiveness and recommend improvements
Dive into data dashboards to analyze sales trends, discounting, campaign performance, and market insights
Translate data into actionable insights to inform strategy and product development
Collaboration & Stakeholder Engagement
Build and maintain strategic relationships with key thought leaders and partners
Collaborate frequently with Sales, RQIP, and internal stakeholders to align on market needs
Partner with Content and Digital Marketing teams to develop campaigns and lead generation strategies
Sales Enablement & Readiness
Create buyer‑focused collateral and sales tools aligned with the buying process
Design and deliver training programs for sales channels, new hires, and support teams
Support tradeshows, webinars, and events with product and market expertise
Participate in regional sales calls and provide ongoing channel support
Business Planning & Lifecycle Management
Develop marketing strategies and tactics across the product lifecycle
Establish pricing models and guidelines
Prioritize opportunities with the highest potential for impact and profitability
Nurture customer relationships to generate referrals, testimonials, and user stories
Requirements
Ideal candidate must reside on the East Coast, or be willing to work East Coast hours
Bachelor’s degree required; MBA preferred
5-10 years in product marketing or management
Healthcare or clinical experience a plus
Salesforce.com familiarity preferred
Strong campaign management and audience targeting skills
Excellent communication and analytical abilities
Experience with cross‑functional collaboration and strategic influence
Knowledge of product, inbound, and content marketing
Proficient in marketing tools and analytics
Organized, detail‑oriented, and adaptable
Curious, data‑driven, and comfortable with experimentation
Flexible hours; occasional international coordination
Able to lift demo products and stand at events
~25% travel required (Specific travel requirements will be discussed during the interview process)
Salary Range $95,000 - $105,000, eligible for 9% annual bonus
Equal Employment Laerdal Medical Corporation is committed to provide equal employment opportunities to all applicants and employees without regard to race, color, citizenship status, religion, sex, sexual orientation, gender identity, martial status, age, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.
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Generous PTO & Holidays
Comprehensive Medical, Dental, and Vision
HSA & FSA Account Options, with employer HSA contribution
401k with Employer Match & Profit Sharing
Tuition Reimbursement
Wellness Reimbursement Program
Professional Development Opportunities
Pet Insurance
Subsidized Cafeteria in NY based office
Position Overview We are seeking a dynamic and strategic Product Marketing Manager to lead marketing efforts for the RQI for Nursing program, RQI for EMS, TCPR, HeartCode®, and other assigned solutions across the United States and Canada. This role blends upstream and downstream marketing responsibilities, including market analysis, go‑to‑market strategy development, product launches, and performance measurement. As the North America Launch Manager, you will ensure sales channel readiness and drive commercial success through compelling messaging, customer‑centric strategies, and cross‑functional collaboration. You’ll serve as the portfolio evangelist, cultivating deep customer insights and translating clinical and educational needs into impactful marketing initiatives. This position requires a strong communicator and strategic thinker who can align internal and external stakeholders, champion market development, and deliver measurable results.
Responsibilities Go-to-Market Strategy & Product Launch
Coordinate and contribute to go‑to‑market strategies that align customer needs with product capabilities
Lead cross‑functional collaboration for product launches, ensuring readiness across all departments
Develop and execute local launch plans, including setting objectives and key results (OKRs)
Serve as the North America Launch Manager for assigned portfolio products
Market Insights & Positioning
Conduct market research and analyze trends to inform strategy and messaging
Understand buyer personas and document their decision‑making processes
Drive product positioning and messaging to differentiate from competitors and within the portfolio
Maintain deep knowledge of competitive landscape and win/loss data
Content & Collateral Development
Create compelling marketing content that communicates product value and benefits
Collaborate with MARCOM and product managers to develop launch and in‑market materials (e.g., brochures, demo videos, impact cards)
Develop and update sales and marketing collateral, sales tools, and training assets
Support internal and external communications for the portfolio
Performance Measurement & Data Analysis
Assess marketing program effectiveness and recommend improvements
Dive into data dashboards to analyze sales trends, discounting, campaign performance, and market insights
Translate data into actionable insights to inform strategy and product development
Collaboration & Stakeholder Engagement
Build and maintain strategic relationships with key thought leaders and partners
Collaborate frequently with Sales, RQIP, and internal stakeholders to align on market needs
Partner with Content and Digital Marketing teams to develop campaigns and lead generation strategies
Sales Enablement & Readiness
Create buyer‑focused collateral and sales tools aligned with the buying process
Design and deliver training programs for sales channels, new hires, and support teams
Support tradeshows, webinars, and events with product and market expertise
Participate in regional sales calls and provide ongoing channel support
Business Planning & Lifecycle Management
Develop marketing strategies and tactics across the product lifecycle
Establish pricing models and guidelines
Prioritize opportunities with the highest potential for impact and profitability
Nurture customer relationships to generate referrals, testimonials, and user stories
Requirements
Ideal candidate must reside on the East Coast, or be willing to work East Coast hours
Bachelor’s degree required; MBA preferred
5-10 years in product marketing or management
Healthcare or clinical experience a plus
Salesforce.com familiarity preferred
Strong campaign management and audience targeting skills
Excellent communication and analytical abilities
Experience with cross‑functional collaboration and strategic influence
Knowledge of product, inbound, and content marketing
Proficient in marketing tools and analytics
Organized, detail‑oriented, and adaptable
Curious, data‑driven, and comfortable with experimentation
Flexible hours; occasional international coordination
Able to lift demo products and stand at events
~25% travel required (Specific travel requirements will be discussed during the interview process)
Salary Range $95,000 - $105,000, eligible for 9% annual bonus
Equal Employment Laerdal Medical Corporation is committed to provide equal employment opportunities to all applicants and employees without regard to race, color, citizenship status, religion, sex, sexual orientation, gender identity, martial status, age, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.
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