Regions Financial Corporation
Marketing & Communications - Strategist - Customer Loyalty & Retention
Regions Financial Corporation, Birmingham, Alabama, United States, 35275
Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career — a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.
At Regions, the Marketing Business Line Strategist contributes to integrated marketing efforts designed to meet and exceed customer needs and expectations as well as drive business outcomes including profitability, growing customer base, and deepening relationships. This position serves as a liaison between Marketing and various business lines.
Primary Responsibilities
Contributes to the development and overall execution of the Marketing plan and committed outcomes
Partners with Marketing/SCX centers of excellence and business teams to continuously innovate, identify, and test new and radical marketing programs
Partners with product, brand, and content teams to ensure marketing programs deliver personalized communications that meet the needs and preferences of the Bank's customers
Partners with the content and execution team to develop and manage a creative/content roadmap across channels
Assists senior management in monitoring and researching market, customer, and technology trends and recommends taking action when necessary
Offers advice and guidance to junior strategists
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
This position is incentive eligible.
Requirements
Bachelor’s degree in Marketing or a related field
Seven (7) years of Banking and/or Marketing experience
Preferences
Master of Business Administration (MBA) or a related graduate degree
Experience working on cross-functional teams
Direct and digital marketing experience
Knowledge of marketing principles and measurement
Skills and Competencies
Ability to build strong relationships with business partners across various functions
Ability to research, analyze data, and derive facts
Ability to work in a fast-paced, multi-tasked environment
Ability to work under pressure and meet deadlines
Knowledge of marketing principles and measurement
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Sense of urgency, solid judgement, and prioritization skills
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation
Lead design of customer onboarding, loyalty and retention programs for Consumer bank customers
Identify opportunities for increased personalization through unique customer journeys by Segment
Strong experience designing Journeys from the ground up in Salesforce Marketing Cloud (SFMC)
Experience with Financial education programs and Customer Content strategy is a plus
This position is intended to be onsite in Birmingham, AL. Associates will have regular work hours, including full days in the office three or more days a week. The manager will set the work schedule for this position, including in-office expectations. Regions will not provide relocation assistance for this position, and relocation would be at your expense.
Compensation Details Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target: Minimum: $113,228.50 USD
50th Percentile: $148,830.00 USD
Incentive Pay Plans: This role is eligible to participate in the annual discretionary incentive plan. Employees are eligible to receive a discretionary award based on individual, business, and/or company performance. Opportunity to participate in the Long Term Incentive Plan.
Location: Birmingham, Alabama
Equal Opportunity Employer/including Disabled/Veterans
#J-18808-Ljbffr
At Regions, the Marketing Business Line Strategist contributes to integrated marketing efforts designed to meet and exceed customer needs and expectations as well as drive business outcomes including profitability, growing customer base, and deepening relationships. This position serves as a liaison between Marketing and various business lines.
Primary Responsibilities
Contributes to the development and overall execution of the Marketing plan and committed outcomes
Partners with Marketing/SCX centers of excellence and business teams to continuously innovate, identify, and test new and radical marketing programs
Partners with product, brand, and content teams to ensure marketing programs deliver personalized communications that meet the needs and preferences of the Bank's customers
Partners with the content and execution team to develop and manage a creative/content roadmap across channels
Assists senior management in monitoring and researching market, customer, and technology trends and recommends taking action when necessary
Offers advice and guidance to junior strategists
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
This position is incentive eligible.
Requirements
Bachelor’s degree in Marketing or a related field
Seven (7) years of Banking and/or Marketing experience
Preferences
Master of Business Administration (MBA) or a related graduate degree
Experience working on cross-functional teams
Direct and digital marketing experience
Knowledge of marketing principles and measurement
Skills and Competencies
Ability to build strong relationships with business partners across various functions
Ability to research, analyze data, and derive facts
Ability to work in a fast-paced, multi-tasked environment
Ability to work under pressure and meet deadlines
Knowledge of marketing principles and measurement
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Sense of urgency, solid judgement, and prioritization skills
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation
Lead design of customer onboarding, loyalty and retention programs for Consumer bank customers
Identify opportunities for increased personalization through unique customer journeys by Segment
Strong experience designing Journeys from the ground up in Salesforce Marketing Cloud (SFMC)
Experience with Financial education programs and Customer Content strategy is a plus
This position is intended to be onsite in Birmingham, AL. Associates will have regular work hours, including full days in the office three or more days a week. The manager will set the work schedule for this position, including in-office expectations. Regions will not provide relocation assistance for this position, and relocation would be at your expense.
Compensation Details Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target: Minimum: $113,228.50 USD
50th Percentile: $148,830.00 USD
Incentive Pay Plans: This role is eligible to participate in the annual discretionary incentive plan. Employees are eligible to receive a discretionary award based on individual, business, and/or company performance. Opportunity to participate in the Long Term Incentive Plan.
Location: Birmingham, Alabama
Equal Opportunity Employer/including Disabled/Veterans
#J-18808-Ljbffr