Copyleaks
Overview
We’re a leading, quickly growing (#330 on the Inc. 5000 list) AI text analysis platform dedicated to empowering businesses and educational institutions as they navigate the ever-evolving landscape of genAI by ensuring AI governance and responsible AI adoption, safeguarding IP, and maintaining academic integrity with comprehensive AI and plagiarism detection. This is a hybrid role based in New York and reports to our VP of Marketing.
Responsibilities
Develop a deep and thorough understanding of our products, personas, clients, competitors and industry trends
Establish key product positioning, messaging, and competitive differentiation across our full product portfolio that captures “the why” for each segment
In conjunction with the Product team, regularly conduct market and competitive research, and using findings to stay ahead of industry trends, understand customer needs, and identify opportunities for innovation and differentiation
Implement robust go-to-market (GTM) strategies, focused on enterprise customers primarily, with messaging extended to consumers, SMBs and educational institutions, emphasizing education, adoption and purchase through sales while expanding market share
Collaborate closely with the Israel-based product and engineering team while working with sales and customer success in New York to create compelling sales tools, materials, and presentations to effectively communicate the key value of our products and solutions
Lead the creation of product-related content including website copy, case studies, whitepapers, webinars, and blogs that drive demand generation and customer engagement
Develop successful go-to-market strategies for all key product and feature launches, utilizing applicable channels and tactics to drive product adoption, retention, and upsell opportunities
Track and analyze key product marketing performance metrics, providing insights and recommendations for continuous improvement
Requirements
5+ years experience in a similar capacity successfully launching and growing enterprise SaaS products
Excellent written and verbal communication skills with a strong ability to create compelling product messaging and positioning that drives adoption
Highly entrepreneurial with a strong desire to learn and grow
Proactive in offering recommendations, going above and beyond, and thinking 3 steps ahead
You—and those around you—would label yourself as intuitive, analytical and naturally curious, and not shy about trying new things
Highly organized with keen attention to detail
Experience working in a fast-paced, team environment
Ability to work in office 3 days (Tuesday-Thursday) per week
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Responsibilities
Develop a deep and thorough understanding of our products, personas, clients, competitors and industry trends
Establish key product positioning, messaging, and competitive differentiation across our full product portfolio that captures “the why” for each segment
In conjunction with the Product team, regularly conduct market and competitive research, and using findings to stay ahead of industry trends, understand customer needs, and identify opportunities for innovation and differentiation
Implement robust go-to-market (GTM) strategies, focused on enterprise customers primarily, with messaging extended to consumers, SMBs and educational institutions, emphasizing education, adoption and purchase through sales while expanding market share
Collaborate closely with the Israel-based product and engineering team while working with sales and customer success in New York to create compelling sales tools, materials, and presentations to effectively communicate the key value of our products and solutions
Lead the creation of product-related content including website copy, case studies, whitepapers, webinars, and blogs that drive demand generation and customer engagement
Develop successful go-to-market strategies for all key product and feature launches, utilizing applicable channels and tactics to drive product adoption, retention, and upsell opportunities
Track and analyze key product marketing performance metrics, providing insights and recommendations for continuous improvement
Requirements
5+ years experience in a similar capacity successfully launching and growing enterprise SaaS products
Excellent written and verbal communication skills with a strong ability to create compelling product messaging and positioning that drives adoption
Highly entrepreneurial with a strong desire to learn and grow
Proactive in offering recommendations, going above and beyond, and thinking 3 steps ahead
You—and those around you—would label yourself as intuitive, analytical and naturally curious, and not shy about trying new things
Highly organized with keen attention to detail
Experience working in a fast-paced, team environment
Ability to work in office 3 days (Tuesday-Thursday) per week
#J-18808-Ljbffr