Publishers Clearing House
Overview
Base pay range: $110,000.00/yr - $139,000.00/yr WE NEED: A seasoned data-centric Product Marketing Manager to take on a meaningful role within the PCH Media Marketing Team, helping to evangelize our data-driven products in-market. YOU ARE: An exceptional Product Marketing leader with a strong understanding of the 1P data/solutions landscape. You can manage and run a quick, nimble process to bring clear and consistent messaging to market. You are adept at conceptualizing B2B GTM positioning and creating effective, high-impact collateral. Role Responsibility Snapshot
Collaborate with key stakeholders to develop product positioning and messaging that articulates our value proposition and product narrative Understand what aspects of the product messaging and positioning are effective "in the field", and use this feedback to inform priorities and build marketing materials Drive the development of compelling written and visual content, including customer facing decks and sales collateral Develop content for internal and external use including GTM materials, case studies, blog posts, FAQs, etc Build a feedback loop across stakeholders to understand what messaging is working and what is not—adjusting materials for greater effectiveness/better in-market reception Conduct ongoing analysis of competitors' messaging and marketing strategies to stay ahead of the curve and ensure clear differentiation About Us
PCH is more than just the Prize Patrol. We are both a leading direct-to-consumer company and a media B2B platform solution, offering a unique blend of curated multi-channel shopping and digital entertainment across a network of web and app-based properties. With 70+ years of experience and having attracted more than 170M people to participate in our free-to-play chances to win experiences, we're a trusted partner to brands who are looking to create value exchanges with their consumers and prospects. Did you know: We have 54M Authenticated Users 3X better performing audiences based on conversion rate, click through rate and CPC efficiencies 90B Tokens are redeemed every day in our Redemption Center for great prizes and giveaways 5,000+ data attributes across our owned audiences Top 15 in total visits for our category (according to comScore) Match Rates of 90%+ 10X Higher CTR on Email than industry average PCH is an Equal Opportunity Employer Salary and compensation : The salary range is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future. When determining base salary, several factors may be considered (e.g., location, years of relevant experience, education, skills, credentials, budget and internal factors). Requirements
6+ years of demonstrated experience in product marketing or equivalent experience within the ad tech and/or media landscape 2+ years of B2B experience, with an understanding of 1P data and associated B2B solutions preferred (audience targeting, data acquisition, etc.) Bachelor's degree, and/or equivalent professional experience Strong presentation abilities: you are an avid marketing storyteller with examples to back it up Excellent written and verbal communication skills with an ability to work collaboratively across the organization and business functions Experience in developing/creating thought leadership is a plus Proficient in Excel (pivot tables, keyboard shortcuts, etc.), PowerPoint, and Google Slides Comfortable in a dynamic environment and able to adapt Collaborative and a true team-player with a clear voice Benefits
Health Care Plan (Medical, Dental & Vision) Retirement Plan (401k, IRA) Paid Time Off (Vacation, Sick & Public Holidays) Family Leave (Maternity, Paternity) Short Term & Long Term Disability Training & Development Work From Home Free Food & Snacks Wellness Resources Additional job details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing Industries: IT Services and IT Consulting Referrals increase your chances of interviewing at Publishers Clearing House by 2x Location and related openings
New York, NY New York, NY salaries vary by role and market conditions; posted salaries reflect current listings and may change over time.
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Base pay range: $110,000.00/yr - $139,000.00/yr WE NEED: A seasoned data-centric Product Marketing Manager to take on a meaningful role within the PCH Media Marketing Team, helping to evangelize our data-driven products in-market. YOU ARE: An exceptional Product Marketing leader with a strong understanding of the 1P data/solutions landscape. You can manage and run a quick, nimble process to bring clear and consistent messaging to market. You are adept at conceptualizing B2B GTM positioning and creating effective, high-impact collateral. Role Responsibility Snapshot
Collaborate with key stakeholders to develop product positioning and messaging that articulates our value proposition and product narrative Understand what aspects of the product messaging and positioning are effective "in the field", and use this feedback to inform priorities and build marketing materials Drive the development of compelling written and visual content, including customer facing decks and sales collateral Develop content for internal and external use including GTM materials, case studies, blog posts, FAQs, etc Build a feedback loop across stakeholders to understand what messaging is working and what is not—adjusting materials for greater effectiveness/better in-market reception Conduct ongoing analysis of competitors' messaging and marketing strategies to stay ahead of the curve and ensure clear differentiation About Us
PCH is more than just the Prize Patrol. We are both a leading direct-to-consumer company and a media B2B platform solution, offering a unique blend of curated multi-channel shopping and digital entertainment across a network of web and app-based properties. With 70+ years of experience and having attracted more than 170M people to participate in our free-to-play chances to win experiences, we're a trusted partner to brands who are looking to create value exchanges with their consumers and prospects. Did you know: We have 54M Authenticated Users 3X better performing audiences based on conversion rate, click through rate and CPC efficiencies 90B Tokens are redeemed every day in our Redemption Center for great prizes and giveaways 5,000+ data attributes across our owned audiences Top 15 in total visits for our category (according to comScore) Match Rates of 90%+ 10X Higher CTR on Email than industry average PCH is an Equal Opportunity Employer Salary and compensation : The salary range is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future. When determining base salary, several factors may be considered (e.g., location, years of relevant experience, education, skills, credentials, budget and internal factors). Requirements
6+ years of demonstrated experience in product marketing or equivalent experience within the ad tech and/or media landscape 2+ years of B2B experience, with an understanding of 1P data and associated B2B solutions preferred (audience targeting, data acquisition, etc.) Bachelor's degree, and/or equivalent professional experience Strong presentation abilities: you are an avid marketing storyteller with examples to back it up Excellent written and verbal communication skills with an ability to work collaboratively across the organization and business functions Experience in developing/creating thought leadership is a plus Proficient in Excel (pivot tables, keyboard shortcuts, etc.), PowerPoint, and Google Slides Comfortable in a dynamic environment and able to adapt Collaborative and a true team-player with a clear voice Benefits
Health Care Plan (Medical, Dental & Vision) Retirement Plan (401k, IRA) Paid Time Off (Vacation, Sick & Public Holidays) Family Leave (Maternity, Paternity) Short Term & Long Term Disability Training & Development Work From Home Free Food & Snacks Wellness Resources Additional job details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing Industries: IT Services and IT Consulting Referrals increase your chances of interviewing at Publishers Clearing House by 2x Location and related openings
New York, NY New York, NY salaries vary by role and market conditions; posted salaries reflect current listings and may change over time.
#J-18808-Ljbffr