eBay
Product Marketing Manager
– eBay
At eBay, we’re more than a global ecommerce leader. Our platform empowers millions of buyers and sellers in more than 190 markets worldwide. We’re committed to pushing boundaries as we reinvent the future of ecommerce. Our customers guide us. Authenticity thrives. Bold ideas are welcome. Everyone brings their unique selves to work. Together, we sustain the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers to connect people, build communities, and create economic opportunity for all.
About the Team and the Role eBay is seeking a talented and dynamic product marketer to drive inbound product marketing and outbound go‑to‑market strategy for end‑to‑end buyer experiences. This unique opportunity places you at the core of the eBay marketing team, focused on the Buyer Experience product and commercial teams. You will partner cross‑functionally with product, design, research, marketing, communications, customer service, and sales/market teams.
What You Will Accomplish
Develop the product value proposition narrative, go‑to‑market strategy, and messaging for eBay Live worldwide to ensure a seamless buyer experience and seller success on the platform.
Execute a holistic go‑to‑market strategy to deliver relevant, meaningful communications across in‑product, marketing, PR, marketplace communities, sales, customer service, and partner messaging.
Influence product roadmaps by synthesizing market, customer, and competitive insights, building audience segmentations, and sizing opportunities.
Create customer feedback loops during product and marketing development to refine the product narrative and value proposition articulation.
Develop product value propositions, narratives, customer messaging, naming, and external facing proof points.
Manage the go‑to‑market strategy and planning for product launches, leading through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across in‑product content, marketing, PR communications, customer service, in‑market teams, and sales channels to generate demand.
Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal across the product life cycle: development, launch, and optimization/expansion. Build value proposition leveraging the voice of the customer to optimize product marketing messaging and advise on product recommendations.
Define key metrics for success, and track progress against goals for product launches and in‑market growth adoption of existing products or services.
What You Will Bring
4+ years of experience in product marketing.
Background developing product and go‑to‑market strategies at ecommerce companies, with experience in buyer engagement/retention and a consumer mindset preferred.
Proven ability to drive innovation and execute projects with excellence.
Success working collaboratively with cross‑functional teams and excellent communication skills.
Strong data analysis skills and experience with customer research techniques.
The base pay range for this position is expected in the range below: $75,200 - $129,800. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave).
eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability. If you have a need that requires accommodation, please contact us at talent@ebay.com.
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– eBay
At eBay, we’re more than a global ecommerce leader. Our platform empowers millions of buyers and sellers in more than 190 markets worldwide. We’re committed to pushing boundaries as we reinvent the future of ecommerce. Our customers guide us. Authenticity thrives. Bold ideas are welcome. Everyone brings their unique selves to work. Together, we sustain the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers to connect people, build communities, and create economic opportunity for all.
About the Team and the Role eBay is seeking a talented and dynamic product marketer to drive inbound product marketing and outbound go‑to‑market strategy for end‑to‑end buyer experiences. This unique opportunity places you at the core of the eBay marketing team, focused on the Buyer Experience product and commercial teams. You will partner cross‑functionally with product, design, research, marketing, communications, customer service, and sales/market teams.
What You Will Accomplish
Develop the product value proposition narrative, go‑to‑market strategy, and messaging for eBay Live worldwide to ensure a seamless buyer experience and seller success on the platform.
Execute a holistic go‑to‑market strategy to deliver relevant, meaningful communications across in‑product, marketing, PR, marketplace communities, sales, customer service, and partner messaging.
Influence product roadmaps by synthesizing market, customer, and competitive insights, building audience segmentations, and sizing opportunities.
Create customer feedback loops during product and marketing development to refine the product narrative and value proposition articulation.
Develop product value propositions, narratives, customer messaging, naming, and external facing proof points.
Manage the go‑to‑market strategy and planning for product launches, leading through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across in‑product content, marketing, PR communications, customer service, in‑market teams, and sales channels to generate demand.
Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal across the product life cycle: development, launch, and optimization/expansion. Build value proposition leveraging the voice of the customer to optimize product marketing messaging and advise on product recommendations.
Define key metrics for success, and track progress against goals for product launches and in‑market growth adoption of existing products or services.
What You Will Bring
4+ years of experience in product marketing.
Background developing product and go‑to‑market strategies at ecommerce companies, with experience in buyer engagement/retention and a consumer mindset preferred.
Proven ability to drive innovation and execute projects with excellence.
Success working collaboratively with cross‑functional teams and excellent communication skills.
Strong data analysis skills and experience with customer research techniques.
The base pay range for this position is expected in the range below: $75,200 - $129,800. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave).
eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability. If you have a need that requires accommodation, please contact us at talent@ebay.com.
#J-18808-Ljbffr