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Wallarm Inc.

Product Marketing Manager

Wallarm Inc., Austin, Texas, us, 78716

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About this opportunity:

As a

Product Marketing Manager

at Wallarm, you will be responsible for executing our product marketing strategy, including developing assets like datasheets and whitepapers, planning and executing campaigns, supporting and enabling sales teams. You will be the expert on how we position and sell our API security products in the market. This role is ideal for someone who has expertise in developing a compelling story and communicating it effectively to cybersecurity buyers. You will be part of the product team and should have a strong interest in product positioning, cybersecurity, product launches, and effective marketing communications. In this role, you will:

Create compelling assets and content Write press releases for new features and products

Create datasheets, whitepapers, web pages, and other content

Author and publish blog content

Ensure product launches are successful Create and maintain launch plans

Generate relevant content for product launches

Ensure that sales can sell and position the product effectively Develop and refine product positioning

Create content to inform sales about the product and features

Research and deliver competitive assessments

Create sales enablement training materials

Deliver presentations and updates to sales

Engage with customers and prospects Research and gather relevant information from customers and prospects

Support sales during the sales cycle through content and prospect calls

Interview customers and create case studies

Create content for the customer newsletter

Drive customer engagement in peer reviews

Ensure successful events Create slides and other content for webinars and in-person events

Support conferences with booth staff duty, materials, and coordination

Help drive attendance for events

We are looking for candidates with:

Experience in Product Marketing, specifically with cybersecurity

Strong technical acumen: you understand how software is built, packaged, deployed, and operated

Strong understanding of Appsec/Product Security/WAAP/API Security

Highly attentive to detail, especially in written communications

Highly independent and pragmatic

Experience with using AI tools for product marketing

Strong presentation skills, ability to communicate effectively with a variety of audiences

Excellent proficiency in English

Ability to travel up to 25%

Nice to have:

Video editing experience

What we offer:

Ability to work on a product that makes the Internet safer

Remote work and flexible working hours

Competitive salary and bonuses

Paid days off

Medical insurance

Working equipment

Professional development and career growth

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