Nexstar Media Group
Overview
A Digital Content Producer is responsible for curating high-performing content, updating local station website, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brand.
Essential Duties and Responsibilities
Create and edit website stories with excellent grammar, punctuation, and AP Style that is packaged and promoted in a way that generates engagement and repeat site visits.
Monitor all forms of media (print, TV, digital, blogs, and social) and be quick to report breaking news stories, hunt for exclusive and/or trending content that will grow engagement, and drive loyal, local traffic
Excellent at writing headlines that grow audience and engagement
Prioritize packaging content that grows page views per visitor and time on site using headline testing, metric tools, and observed patterns to guide decision making
Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
Promote and distribute news content on social media
Monitor social media accounts and respond to viewer questions and comments
Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and create opportunities to market web content on broadcast
Assist with and produce content for CTV as well as running OBS software
Experience, Skills, Education
2 years of experience in digital content and journalism
Clever headline writer that gets readers to click
Strong multi-tasking abilities
Adobe certified, preferred
Drone certified, preferred or experience with Drone operation
Organized, technical problem solver and quick decision maker
Comfortable with cold calling to develop stories.
Capable of researching, interviewing, and writing original news articles
Knowledge of SEO best practices and AP Style
Enjoys working in teams and has excellent interpersonal skills
Ease with/ability to learn new technology independently and quickly
Strong communicator
Schedule flexibility (nights, weekends)
Regularly meets measurements of success
Strong understanding of Google Analytics; Chartbeat experience a plus
Use OBS software, graphics, and video in production of original content
Ability to spot AI generated stories and videos
Proficiency in MS Office; HTML, CSS, and Photoshop experience a plus
Schedule
In-office
Evenings and weekends w/some flexibility
#J-18808-Ljbffr
Essential Duties and Responsibilities
Create and edit website stories with excellent grammar, punctuation, and AP Style that is packaged and promoted in a way that generates engagement and repeat site visits.
Monitor all forms of media (print, TV, digital, blogs, and social) and be quick to report breaking news stories, hunt for exclusive and/or trending content that will grow engagement, and drive loyal, local traffic
Excellent at writing headlines that grow audience and engagement
Prioritize packaging content that grows page views per visitor and time on site using headline testing, metric tools, and observed patterns to guide decision making
Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
Promote and distribute news content on social media
Monitor social media accounts and respond to viewer questions and comments
Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and create opportunities to market web content on broadcast
Assist with and produce content for CTV as well as running OBS software
Experience, Skills, Education
2 years of experience in digital content and journalism
Clever headline writer that gets readers to click
Strong multi-tasking abilities
Adobe certified, preferred
Drone certified, preferred or experience with Drone operation
Organized, technical problem solver and quick decision maker
Comfortable with cold calling to develop stories.
Capable of researching, interviewing, and writing original news articles
Knowledge of SEO best practices and AP Style
Enjoys working in teams and has excellent interpersonal skills
Ease with/ability to learn new technology independently and quickly
Strong communicator
Schedule flexibility (nights, weekends)
Regularly meets measurements of success
Strong understanding of Google Analytics; Chartbeat experience a plus
Use OBS software, graphics, and video in production of original content
Ability to spot AI generated stories and videos
Proficiency in MS Office; HTML, CSS, and Photoshop experience a plus
Schedule
In-office
Evenings and weekends w/some flexibility
#J-18808-Ljbffr