Toyota Material Handling
Product Marketing Manager – Operator Assist
Toyota Material Handling, New York, New York, us, 10261
Product Marketing Manager – Operator Assist
Apply to the
Product Marketing Manager – Operator Assist
role at
Toyota Material Handling . Overview
We are seeking a passionate and dedicated Product Marketing Manager to drive development of innovative strategies, high‑impact programs, and compelling promotions for designated products/services. This high‑visibility position will interact with all levels of TMHNA leadership, shaping the direction of marketing initiatives that influence business growth. The leader works across multiple disciplines to ensure that TMHNA’s complete offering and value proposition is promoted and articulated with precision to the industry and sales channels. What You’ll Be Doing
Marketing it Right – Go to Market
Leverage deep marketing intelligence and competitive insights to craft dynamic strategies that enhance TMHNA’s market position. Champion customer‑driven decision‑making by translating industry trends, primary and secondary research, and real‑world applications into actionable initiatives. Conceptualize and drive primary market research to better understand the marketplace and customer needs, as needed. Lead cross‑functional collaboration with product management, dealers, and sales teams to craft compelling messaging, differentiated value propositions, and product positioning for target industries and applications. Drive strategic alignment between product roadmaps, pricing strategies, and market demands to maximize profitability and growth. Translate technical details and capabilities into engaging and compelling outcome‑oriented product messaging and positioning. Achieve market share and profitability targets by leading the development and alignment of product‑focused commercialization efforts. Oversee and lead the execution of integrated product launches, guiding teams through successful implementation in coordination with the Launch Specialist. Work with customers to build case studies to support selling efforts. Partner with Digital Marketing and Marketing Communications to establish and execute digital strategies that drive engagement and lead generation. Selling Effectively – Sales Enablement
Forge strong relationships with enterprise partners to obtain critical feedback to drive continuous improvement. Partner with internal and external resources to build messaging and content, engaging target audiences. Provide core ideas for creating content and write clear, compelling copy and value proposition for collateral and sales tools. Plan and execute effective demand generation strategies, ensuring campaigns align with other initiatives. Empower Solutions and Support Centers and national account managers to articulate product messaging and value proposition through sales enablement and asset development. Identify product features to spotlight and empower the sales team with clear, outcome‑based value propositions. Shape and amplify TMHNA’s industry influence through thought leadership, PR initiatives, speaking engagements, and digital content strategies. Develop or strengthen partnerships with key industry influencers and strategic allies to expand market reach. Promote products through analyst relations, trade shows, webinars, customer meetings, and other customer‑facing events, such as customer visits. What We’re Looking For
Bachelor’s degree in a related field (e.g., marketing, product management). 6+ years of broad experience in marketing, finance, business, or analytics roles. Ability to work in a demanding environment and manage multiple projects simultaneously. Proficiency with Microsoft Office Suite and project management software/tools. What Sets You Apart
Manufacturing industry knowledge. Excellent interpersonal, verbal, and written communication skills to influence and negotiate with others. Attention to detail and analytical skills to interpret complex data. Where and When You’ll Work
After training, eligible for a hybrid schedule based in Greene, New York or Columbus, Indiana, subject to business needs. Compensation and Benefits
Salary: $94,000 – $120,000 per year, depending on education and experience. Relocation: may be eligible for assistance. Benefits
Competitive Salary Generous Paid Time Off and 13 Paid Holidays Affordable Medical plans and no‑cost Dental & Vision options 100% 401(k) match up to 6% Company‑Paid Life Insurance, Short‑Term Disability, and Long‑Term Disability Tuition Assistance Program Employee Assistance Program (EAP) with mental health care, legal support, and financial guidance Recognition and Kaizen Reward Programs Opportunities for personal and professional development Onsite Fitness Center & Occupational Health Clinic Best in class work culture About Toyota Material Handling North America
Toyota Material Handling North America (TMHNA), the industry leader in forklift sales, comprises two main brands: Toyota Material Handling and The Raymond Corporation. We believe investing in the best people, products, and processes will fuel our future success, and we will always be driven by our foundational principles of 'respect for people' and 'continuous improvement'. With opportunities across North America, we are confident you will find the right position within TMHNA that can help you build a long, fulfilling career. Learn more here: https://careers.raymondcorp.com/careers
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Apply to the
Product Marketing Manager – Operator Assist
role at
Toyota Material Handling . Overview
We are seeking a passionate and dedicated Product Marketing Manager to drive development of innovative strategies, high‑impact programs, and compelling promotions for designated products/services. This high‑visibility position will interact with all levels of TMHNA leadership, shaping the direction of marketing initiatives that influence business growth. The leader works across multiple disciplines to ensure that TMHNA’s complete offering and value proposition is promoted and articulated with precision to the industry and sales channels. What You’ll Be Doing
Marketing it Right – Go to Market
Leverage deep marketing intelligence and competitive insights to craft dynamic strategies that enhance TMHNA’s market position. Champion customer‑driven decision‑making by translating industry trends, primary and secondary research, and real‑world applications into actionable initiatives. Conceptualize and drive primary market research to better understand the marketplace and customer needs, as needed. Lead cross‑functional collaboration with product management, dealers, and sales teams to craft compelling messaging, differentiated value propositions, and product positioning for target industries and applications. Drive strategic alignment between product roadmaps, pricing strategies, and market demands to maximize profitability and growth. Translate technical details and capabilities into engaging and compelling outcome‑oriented product messaging and positioning. Achieve market share and profitability targets by leading the development and alignment of product‑focused commercialization efforts. Oversee and lead the execution of integrated product launches, guiding teams through successful implementation in coordination with the Launch Specialist. Work with customers to build case studies to support selling efforts. Partner with Digital Marketing and Marketing Communications to establish and execute digital strategies that drive engagement and lead generation. Selling Effectively – Sales Enablement
Forge strong relationships with enterprise partners to obtain critical feedback to drive continuous improvement. Partner with internal and external resources to build messaging and content, engaging target audiences. Provide core ideas for creating content and write clear, compelling copy and value proposition for collateral and sales tools. Plan and execute effective demand generation strategies, ensuring campaigns align with other initiatives. Empower Solutions and Support Centers and national account managers to articulate product messaging and value proposition through sales enablement and asset development. Identify product features to spotlight and empower the sales team with clear, outcome‑based value propositions. Shape and amplify TMHNA’s industry influence through thought leadership, PR initiatives, speaking engagements, and digital content strategies. Develop or strengthen partnerships with key industry influencers and strategic allies to expand market reach. Promote products through analyst relations, trade shows, webinars, customer meetings, and other customer‑facing events, such as customer visits. What We’re Looking For
Bachelor’s degree in a related field (e.g., marketing, product management). 6+ years of broad experience in marketing, finance, business, or analytics roles. Ability to work in a demanding environment and manage multiple projects simultaneously. Proficiency with Microsoft Office Suite and project management software/tools. What Sets You Apart
Manufacturing industry knowledge. Excellent interpersonal, verbal, and written communication skills to influence and negotiate with others. Attention to detail and analytical skills to interpret complex data. Where and When You’ll Work
After training, eligible for a hybrid schedule based in Greene, New York or Columbus, Indiana, subject to business needs. Compensation and Benefits
Salary: $94,000 – $120,000 per year, depending on education and experience. Relocation: may be eligible for assistance. Benefits
Competitive Salary Generous Paid Time Off and 13 Paid Holidays Affordable Medical plans and no‑cost Dental & Vision options 100% 401(k) match up to 6% Company‑Paid Life Insurance, Short‑Term Disability, and Long‑Term Disability Tuition Assistance Program Employee Assistance Program (EAP) with mental health care, legal support, and financial guidance Recognition and Kaizen Reward Programs Opportunities for personal and professional development Onsite Fitness Center & Occupational Health Clinic Best in class work culture About Toyota Material Handling North America
Toyota Material Handling North America (TMHNA), the industry leader in forklift sales, comprises two main brands: Toyota Material Handling and The Raymond Corporation. We believe investing in the best people, products, and processes will fuel our future success, and we will always be driven by our foundational principles of 'respect for people' and 'continuous improvement'. With opportunities across North America, we are confident you will find the right position within TMHNA that can help you build a long, fulfilling career. Learn more here: https://careers.raymondcorp.com/careers
#J-18808-Ljbffr