LaunchCode
Enrollment and Marketing Data Analyst
LaunchCode, Saint Louis, Missouri, United States, 63146
We are looking for an
Enrollment and Marketing Data Analyst
to join LaunchCode. In this role you will partner with admissions, marketing, and academic leadership to analyze enrollment trends, marketing performance, and student engagement metrics, providing actionable insights that drive institutional growth.
Brief Description LaunchCode is recruiting for an Enrollment and Marketing Data Analyst to work at one of our partner companies in a hybrid setting.
Details
Full‑Time W2, Salary
Immediate opening
Hybrid – Greater St. Louis Area
Pay $60,000 to $100,000 a year
Minimum Experience: 3 years
Disclaimer: We are unable to provide work authorization or sponsorship for this role. Candidates requiring current or future sponsorship will not be considered.
Job Description The enrollment and marketing data analyst serves as a strategic partner in driving student recruitment, engagement, and retention through data‑informed decision‑making. The analyst collaborates closely with admissions, marketing, and academic leadership to develop strategies that balance high‑level objectives and day‑to‑day actions that build long‑term success.
Essential Job Functions
Works with stakeholders to identify information needs and develop reports and/or dashboards
Partners with IT, Enrollment, Marketing, and Student Financial Services to oversee data migration and system integration as part of the new CRM implementation, ensuring accuracy, continuity, and minimal disruption
Identifies gaps in data availability and works with the IT team to implement solutions to close the gaps
Identifies technology solutions that support business strategies and organizational goals
Collaborates with IT support to resolve user issues and meet user needs on reports and dashboards
Identifies methodologies to enhance data retention practices
Leads data cleanup initiatives, including duplicate resolution, standardized naming conventions, and process documentation to support CRM optimization
Works with data governance, management, department heads, and operations teams to develop internal quality standards, metrics, and reports that align with overall company objectives, business needs, and client satisfaction
Documents and shares with other departments key decisions, processes, and issues related to business systems and reporting
Develops and enforces data governance policies to ensure accuracy, consistency, and reliability of enrollment and marketing data
Generates results into the data warehouse for goals on the dashboards and creates/maintains tools for enrollment goals based on program start dates
Reviews and updates tables for goals for each start cycle and monitors changes to start data, updating data based on new inputs
Required Qualifications
Bachelor’s Degree or equivalent work experience
Experience leading or supporting CRM transitions in higher education (e.g., Slate, Salesforce, Anthology, or equivalent)
Demonstrated expertise in data governance and large‑scale data cleanup projects
3+ years of experience in data management, business analysis, or a similar field
Experience with data visualization tools (Tableau, Power BI)
Proficient in database languages (SQL, etc.)
Knowledge, Skills, and Abilities
Strong ability to analyze user requirements and create backend BI solutions
Understanding of data governance frameworks and best practices for enrollment and marketing systems
Ability to design and implement data validation, auditing, and correction procedures
Collaborative mindset with strong communication skills to bridge technical CRM processes with admissions, marketing, and student services needs
Exceptional interpersonal skills and relationship‑building skills to work effectively with internal and external stakeholders
Knowledge of and ability to resolve data inconsistencies or variances
Excellent writing skills for documenting user requirements
Ability to communicate complex information in a meaningful way
Ability to interact with managers to raise issues, discuss changes, and provide information
Ability to work on multiple projects simultaneously in a collaborative environment
Ability to prioritize and quickly resolve issues
Please note: This position is open for immediate hire. Applications are accepted until further notice.
#J-18808-Ljbffr
Enrollment and Marketing Data Analyst
to join LaunchCode. In this role you will partner with admissions, marketing, and academic leadership to analyze enrollment trends, marketing performance, and student engagement metrics, providing actionable insights that drive institutional growth.
Brief Description LaunchCode is recruiting for an Enrollment and Marketing Data Analyst to work at one of our partner companies in a hybrid setting.
Details
Full‑Time W2, Salary
Immediate opening
Hybrid – Greater St. Louis Area
Pay $60,000 to $100,000 a year
Minimum Experience: 3 years
Disclaimer: We are unable to provide work authorization or sponsorship for this role. Candidates requiring current or future sponsorship will not be considered.
Job Description The enrollment and marketing data analyst serves as a strategic partner in driving student recruitment, engagement, and retention through data‑informed decision‑making. The analyst collaborates closely with admissions, marketing, and academic leadership to develop strategies that balance high‑level objectives and day‑to‑day actions that build long‑term success.
Essential Job Functions
Works with stakeholders to identify information needs and develop reports and/or dashboards
Partners with IT, Enrollment, Marketing, and Student Financial Services to oversee data migration and system integration as part of the new CRM implementation, ensuring accuracy, continuity, and minimal disruption
Identifies gaps in data availability and works with the IT team to implement solutions to close the gaps
Identifies technology solutions that support business strategies and organizational goals
Collaborates with IT support to resolve user issues and meet user needs on reports and dashboards
Identifies methodologies to enhance data retention practices
Leads data cleanup initiatives, including duplicate resolution, standardized naming conventions, and process documentation to support CRM optimization
Works with data governance, management, department heads, and operations teams to develop internal quality standards, metrics, and reports that align with overall company objectives, business needs, and client satisfaction
Documents and shares with other departments key decisions, processes, and issues related to business systems and reporting
Develops and enforces data governance policies to ensure accuracy, consistency, and reliability of enrollment and marketing data
Generates results into the data warehouse for goals on the dashboards and creates/maintains tools for enrollment goals based on program start dates
Reviews and updates tables for goals for each start cycle and monitors changes to start data, updating data based on new inputs
Required Qualifications
Bachelor’s Degree or equivalent work experience
Experience leading or supporting CRM transitions in higher education (e.g., Slate, Salesforce, Anthology, or equivalent)
Demonstrated expertise in data governance and large‑scale data cleanup projects
3+ years of experience in data management, business analysis, or a similar field
Experience with data visualization tools (Tableau, Power BI)
Proficient in database languages (SQL, etc.)
Knowledge, Skills, and Abilities
Strong ability to analyze user requirements and create backend BI solutions
Understanding of data governance frameworks and best practices for enrollment and marketing systems
Ability to design and implement data validation, auditing, and correction procedures
Collaborative mindset with strong communication skills to bridge technical CRM processes with admissions, marketing, and student services needs
Exceptional interpersonal skills and relationship‑building skills to work effectively with internal and external stakeholders
Knowledge of and ability to resolve data inconsistencies or variances
Excellent writing skills for documenting user requirements
Ability to communicate complex information in a meaningful way
Ability to interact with managers to raise issues, discuss changes, and provide information
Ability to work on multiple projects simultaneously in a collaborative environment
Ability to prioritize and quickly resolve issues
Please note: This position is open for immediate hire. Applications are accepted until further notice.
#J-18808-Ljbffr