Litera
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Segment Marketing Manager
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Litera 5 days ago Be among the first 25 applicants Join to apply for the
Segment Marketing Manager
role at
Litera Get AI-powered advice on this job and more exclusive features. Job Description
Join the Legal Tech Revolution at Litera
Are you ready to shape the future of how law is practiced? At Litera, we’re on a mission to Raise The Bar™️ for the legal profession by delivering transformational and globally-trusted solutions to law firms and corporate legal teams worldwide. We’ve been a leader in legal tech innovation for 30 years and are leading the legal AI revolution to this day with most of the world’s largest law firms as our clients. If you’re passionate about building AI-forward solutions that scale globally and want your work to impact millions of legal professionals worldwide, this is your opportunity to be part of an extraordinary team that’s elevating the craft of law. Job Description
Join the Legal Tech Revolution at Litera
Are you ready to shape the future of how law is practiced? At Litera, we’re on a mission to Raise The Bar™️ for the legal profession by delivering transformational and globally-trusted solutions to law firms and corporate legal teams worldwide. We’ve been a leader in legal tech innovation for 30 years and are leading the legal AI revolution to this day with most of the world’s largest law firms as our clients. If you’re passionate about building AI-forward solutions that scale globally and want your work to impact millions of legal professionals worldwide, this is your opportunity to be part of an extraordinary team that’s elevating the craft of law.
As part of our strategic growth and commitment to fostering collaboration and operational excellence, we are transitioning to a hybrid working model across North America. We are establishing offices in
Austin, Boston, Chicago, Denver, New York City, Philadelphia, New Jersey, Raleigh, and Toronto
to serve as key operational hubs, and we are actively seeking talented individuals to join our team in this exciting new phase.
This position can be located in any of our North American offices. Candidates should reside within reasonable commuting distance, as this role requires on-site presence at least three days per week.
This hybrid approach enables us to build a collaborative and innovative work environment while maintaining the flexibility that supports both productivity and work-life balance.
Overview:
The Segment Marketing Manager will own marketing strategy and execution for a defined customer segment (e.g., BigLaw, mid-market, corporate legal, or government). This role shifts the focus from product-specific promotion to customer-centric engagement, ensuring our messaging, campaigns, and positioning deeply resonate with the unique needs of each segment. The Segment Marketing Manager will work closely with Product Marketing, Sales, and Demand Generation to drive segment penetration, pipeline growth, and customer loyalty.
Key Responsibilities:
Develop and execute comprehensive marketing strategies for assigned customer segments. Lead customer journey mapping to identify buying processes, decision criteria, and pain points. Create segment-specific messaging, positioning, and thought leadership content. Partner with Product Marketing to align product value propositions with industry relevance. Support Sales with segment-tailored enablement tools (e.g., buyer guides, pitch decks, objection handling). Drive integrated campaigns, ABM programs, and event strategies to build awareness and generate pipeline. Build relationships with industry associations, partners, and thought leaders within the segment. Track and report on key metrics including segment pipeline growth, market share, and customer engagement.
Qualifications:
5+ years of B2B marketing experience, preferably in SaaS, legal tech, or professional services industries. Strong understanding of customer segmentation, industry trends, and buyer personas. Proven success in developing go-to-market strategies tailored to specific industries or verticals. Excellent storytelling, messaging, and content creation skills. Ability to partner cross-functionally with Product, Sales, and Demand Gen teams. Experience in campaign development, event marketing, and account-based marketing (ABM). Data-driven mindset with the ability to measure and optimize marketing impact.
Why Join Litera?
The company culture: We emphasize helping each other grow, doing the right thing always, and being part of a journey to amplify impact, creating an exciting and fulfilling work environment Commitment to Employees: Our people commitment is based on what employees love most about being part of the team, focusing on tools that matter to the difference-makers in the legal world and amplifying their impact Global, Dynamic, and Diverse Team: Our is a global company with ambitious goals and unlimited opportunities, offering a dynamic and diverse work environment where employees can grow, listen, empathize, and problem-solve together Comprehensive Benefits Package: Experience peace of mind with our health insurance, retirement savings plans, generous paid time off, and a supportive work-life balance. We invest in your well-being and future, ensuring a rewarding career journey. Career Growth and Development: We provide career paths and opportunities for professional development, allowing employees to progress through various technical and leadership roles
The salary range for this position is $105,000 to $135,000. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Litera offers benefits such as a comprehensive benefits package, incentive and recognition programs, and 401k contribution (all benefits are subject to eligibility requirements).
Litera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at Litera by 2x Get notified about new Segment Marketing Manager jobs in
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Segment Marketing Manager
role at
Litera 5 days ago Be among the first 25 applicants Join to apply for the
Segment Marketing Manager
role at
Litera Get AI-powered advice on this job and more exclusive features. Job Description
Join the Legal Tech Revolution at Litera
Are you ready to shape the future of how law is practiced? At Litera, we’re on a mission to Raise The Bar™️ for the legal profession by delivering transformational and globally-trusted solutions to law firms and corporate legal teams worldwide. We’ve been a leader in legal tech innovation for 30 years and are leading the legal AI revolution to this day with most of the world’s largest law firms as our clients. If you’re passionate about building AI-forward solutions that scale globally and want your work to impact millions of legal professionals worldwide, this is your opportunity to be part of an extraordinary team that’s elevating the craft of law. Job Description
Join the Legal Tech Revolution at Litera
Are you ready to shape the future of how law is practiced? At Litera, we’re on a mission to Raise The Bar™️ for the legal profession by delivering transformational and globally-trusted solutions to law firms and corporate legal teams worldwide. We’ve been a leader in legal tech innovation for 30 years and are leading the legal AI revolution to this day with most of the world’s largest law firms as our clients. If you’re passionate about building AI-forward solutions that scale globally and want your work to impact millions of legal professionals worldwide, this is your opportunity to be part of an extraordinary team that’s elevating the craft of law.
As part of our strategic growth and commitment to fostering collaboration and operational excellence, we are transitioning to a hybrid working model across North America. We are establishing offices in
Austin, Boston, Chicago, Denver, New York City, Philadelphia, New Jersey, Raleigh, and Toronto
to serve as key operational hubs, and we are actively seeking talented individuals to join our team in this exciting new phase.
This position can be located in any of our North American offices. Candidates should reside within reasonable commuting distance, as this role requires on-site presence at least three days per week.
This hybrid approach enables us to build a collaborative and innovative work environment while maintaining the flexibility that supports both productivity and work-life balance.
Overview:
The Segment Marketing Manager will own marketing strategy and execution for a defined customer segment (e.g., BigLaw, mid-market, corporate legal, or government). This role shifts the focus from product-specific promotion to customer-centric engagement, ensuring our messaging, campaigns, and positioning deeply resonate with the unique needs of each segment. The Segment Marketing Manager will work closely with Product Marketing, Sales, and Demand Generation to drive segment penetration, pipeline growth, and customer loyalty.
Key Responsibilities:
Develop and execute comprehensive marketing strategies for assigned customer segments. Lead customer journey mapping to identify buying processes, decision criteria, and pain points. Create segment-specific messaging, positioning, and thought leadership content. Partner with Product Marketing to align product value propositions with industry relevance. Support Sales with segment-tailored enablement tools (e.g., buyer guides, pitch decks, objection handling). Drive integrated campaigns, ABM programs, and event strategies to build awareness and generate pipeline. Build relationships with industry associations, partners, and thought leaders within the segment. Track and report on key metrics including segment pipeline growth, market share, and customer engagement.
Qualifications:
5+ years of B2B marketing experience, preferably in SaaS, legal tech, or professional services industries. Strong understanding of customer segmentation, industry trends, and buyer personas. Proven success in developing go-to-market strategies tailored to specific industries or verticals. Excellent storytelling, messaging, and content creation skills. Ability to partner cross-functionally with Product, Sales, and Demand Gen teams. Experience in campaign development, event marketing, and account-based marketing (ABM). Data-driven mindset with the ability to measure and optimize marketing impact.
Why Join Litera?
The company culture: We emphasize helping each other grow, doing the right thing always, and being part of a journey to amplify impact, creating an exciting and fulfilling work environment Commitment to Employees: Our people commitment is based on what employees love most about being part of the team, focusing on tools that matter to the difference-makers in the legal world and amplifying their impact Global, Dynamic, and Diverse Team: Our is a global company with ambitious goals and unlimited opportunities, offering a dynamic and diverse work environment where employees can grow, listen, empathize, and problem-solve together Comprehensive Benefits Package: Experience peace of mind with our health insurance, retirement savings plans, generous paid time off, and a supportive work-life balance. We invest in your well-being and future, ensuring a rewarding career journey. Career Growth and Development: We provide career paths and opportunities for professional development, allowing employees to progress through various technical and leadership roles
The salary range for this position is $105,000 to $135,000. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Litera offers benefits such as a comprehensive benefits package, incentive and recognition programs, and 401k contribution (all benefits are subject to eligibility requirements).
Litera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at Litera by 2x Get notified about new Segment Marketing Manager jobs in
New York, United States . New York, NY $70,000.00-$245,000.00 1 week ago New York, United States $76,000.00-$151,112.00 2 weeks ago New York, NY $98,200.00-$137,500.00 1 week ago Assistant Social Media Manager - Naturium
New York, NY $60,000.00-$90,000.00 6 days ago Product Marketing Manager, Brand Innovation
New York, United States $103,200.00-$244,889.00 3 weeks ago New York, NY $70,000.00-$80,000.00 6 days ago New York, NY $50,000.00-$75,000.00 1 week ago New York, NY $120,000.00-$150,000.00 5 days ago Senior Associate Brand Manager, Innovation
New York, NY $95,000.00-$110,000.00 2 weeks ago New York, NY $120,000.00-$150,000.00 3 weeks ago New York, NY $133,750.00-$155,000.00 3 days ago Product Marketing Manager, Creator Marketing
New York, United States $110,223.00-$202,667.00 3 weeks ago New York, NY $95,000.00-$125,000.00 3 weeks ago New York, NY $65,000.00-$129,225.00 6 days ago New York, NY $128,000.00-$186,000.00 1 week ago New York, NY $80,000.00-$90,000.00 2 weeks ago Freelance Asst Brand Marketing Manager Beauty
New York, NY $80,000.00-$90,000.00 2 weeks ago New York, NY $72,000.00-$78,000.00 6 days ago New York, United States $50,000.00-$60,000.00 1 week ago New York, NY $110,000.00-$131,000.00 2 weeks ago New York, United States $54,400.00-$116,300.00 2 weeks ago New York, NY $81,000.00-$121,000.00 2 weeks ago New York, United States $116,600.00-$175,000.00 4 days ago New York, United States $100,000.00-$105,000.00 3 days ago New York, NY $65,000.00-$129,225.00 1 week ago New York, NY $128,000.00-$186,000.00 2 weeks ago New York, NY $128,000.00-$151,000.00 4 days ago New York, NY $100,000.00-$120,000.00 6 days ago New York, NY $90,000.00-$125,000.00 2 weeks ago Brooklyn, NY $157,000.00-$203,000.00 1 week ago Manhattan, NY $113,100.00-$155,500.00 1 week ago New York, United States $75,000.00-$80,000.00 1 week ago Marketing Operations Lead, Global Business Marketing
New York, United States $141,000.00-$255,600.00 18 hours ago New York, NY $50,000.00-$75,000.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr