University of Tennessee, Knoxville
Assistant Director of Strategic Communications - Athletics - UTK
University of Tennessee, Knoxville, Knoxville, Tennessee, United States, 37955
Assistant Director of Strategic Communications - Athletics - UTK
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Job Description This position develops and disseminates information concerning the University of Tennessee Athletics programs and communicates information to local and national media and other groups such as alumni, letterwinners, faculty, students and fans. This position also serves as the lead for social media & creative strategy for multiple sports, focused primarily on the generation and publishing of digital content for both external audiences, current student‑athletes and prospective student‑athletes.
Responsibilities
Serve as the primary strategic communications contact for multiple Tennessee athletic programs, serving as liaison between the athletics department and media, the general public, and the university community.
Develop and execute a publicity strategy for assigned sport(s), collaborating closely with local, regional and national media outlets and Tennessee’s VFL Films and 151 Creative staffs to pitch and execute story ideas promoting teams and individual student‑athletes and staff members.
Schedule media availabilities and press conferences for assigned sports.
Work with other athletics department creative units (VFL Films, 151 Creative) to ideate, execute, and publish cutting‑edge content that enhances each sport’s unique brand through bold storytelling and visual elements.
Work closely with members of the respective coaching staffs to develop external and recruiting messaging, advance digital recruiting strategies, generate recruiting content, and when assigned, participate in recruiting visits.
Serve as liaison between sport programs and creative staffs to ensure cohesiveness and timeliness in content production.
Initiate and attend creative meetings to distribute and pitch content plans to creative units – VFL Films, 151 Creative, Fan Experience.
Develop and manage content calendar and serve as publisher for select social media accounts.
Manage strategic communications logistics associated with teams’ athletic events; for competition events away from home, travel with the team and execute responsibilities at the competition site.
Be willing to work/travel on nights and weekends and be available to work home football games when the fall sports schedule allows.
Other duties as assigned, including assisting colleagues at other sports' competition events when availability allows (sport‑specific responsibilities may change from year to year).
Qualifications Required Qualifications
Education: Bachelor’s degree in Journalism, Communications, Public Relations, Sport Management, or a related field.
Experience: Digital content, creative, or athletic communications experience with a track record of innovation showcasing management of a sizeable and highly active digital inventory; must obtain Bachelor’s degree by time of hire.
Knowledge, Skills, Abilities:
Think strategically and possess basic public relations sensibilities.
Lead a team collaboratively.
Strong writing and verbal communication skills.
Technical knowledge: proficiency in social media platforms such as Facebook, Twitter and Instagram; demonstrated experience with Adobe Creative Suite.
Willingness to work within and abide by NCAA, SEC and institutional compliance rules.
Preferred Qualifications
Education: Master’s Degree in Journalism, Communications, Public Relations, Sport Management, or a related field.
Experience: Collaboration in a Division I or professional sports environment, including publishing a team social media account; experience recruiting prospective student‑athletes.
Knowledge, Skills, Abilities:
Create compelling and engaging live social media content.
Advanced operational knowledge of PC and Apple computers.
Basic video‑editing skills and basic HTML coding ability.
Work Location
Knoxville, TN
Onsite
Compensation And Benefits
UT market range: 09
Find more information on the UT Market Range structure here
Find more information on UT Benefits here
Application Instructions To express interest, please submit an application with the following attachments.
Resume
Cover Letter
List of 3 Professional References
#J-18808-Ljbffr
Get AI-powered advice on this job and more exclusive features.
Job Description This position develops and disseminates information concerning the University of Tennessee Athletics programs and communicates information to local and national media and other groups such as alumni, letterwinners, faculty, students and fans. This position also serves as the lead for social media & creative strategy for multiple sports, focused primarily on the generation and publishing of digital content for both external audiences, current student‑athletes and prospective student‑athletes.
Responsibilities
Serve as the primary strategic communications contact for multiple Tennessee athletic programs, serving as liaison between the athletics department and media, the general public, and the university community.
Develop and execute a publicity strategy for assigned sport(s), collaborating closely with local, regional and national media outlets and Tennessee’s VFL Films and 151 Creative staffs to pitch and execute story ideas promoting teams and individual student‑athletes and staff members.
Schedule media availabilities and press conferences for assigned sports.
Work with other athletics department creative units (VFL Films, 151 Creative) to ideate, execute, and publish cutting‑edge content that enhances each sport’s unique brand through bold storytelling and visual elements.
Work closely with members of the respective coaching staffs to develop external and recruiting messaging, advance digital recruiting strategies, generate recruiting content, and when assigned, participate in recruiting visits.
Serve as liaison between sport programs and creative staffs to ensure cohesiveness and timeliness in content production.
Initiate and attend creative meetings to distribute and pitch content plans to creative units – VFL Films, 151 Creative, Fan Experience.
Develop and manage content calendar and serve as publisher for select social media accounts.
Manage strategic communications logistics associated with teams’ athletic events; for competition events away from home, travel with the team and execute responsibilities at the competition site.
Be willing to work/travel on nights and weekends and be available to work home football games when the fall sports schedule allows.
Other duties as assigned, including assisting colleagues at other sports' competition events when availability allows (sport‑specific responsibilities may change from year to year).
Qualifications Required Qualifications
Education: Bachelor’s degree in Journalism, Communications, Public Relations, Sport Management, or a related field.
Experience: Digital content, creative, or athletic communications experience with a track record of innovation showcasing management of a sizeable and highly active digital inventory; must obtain Bachelor’s degree by time of hire.
Knowledge, Skills, Abilities:
Think strategically and possess basic public relations sensibilities.
Lead a team collaboratively.
Strong writing and verbal communication skills.
Technical knowledge: proficiency in social media platforms such as Facebook, Twitter and Instagram; demonstrated experience with Adobe Creative Suite.
Willingness to work within and abide by NCAA, SEC and institutional compliance rules.
Preferred Qualifications
Education: Master’s Degree in Journalism, Communications, Public Relations, Sport Management, or a related field.
Experience: Collaboration in a Division I or professional sports environment, including publishing a team social media account; experience recruiting prospective student‑athletes.
Knowledge, Skills, Abilities:
Create compelling and engaging live social media content.
Advanced operational knowledge of PC and Apple computers.
Basic video‑editing skills and basic HTML coding ability.
Work Location
Knoxville, TN
Onsite
Compensation And Benefits
UT market range: 09
Find more information on the UT Market Range structure here
Find more information on UT Benefits here
Application Instructions To express interest, please submit an application with the following attachments.
Resume
Cover Letter
List of 3 Professional References
#J-18808-Ljbffr