Latham & Watkins
Business Development Analyst – Marketing Technology, CRM & E-Marketing
Latham & Watkins, New York, New York, us, 10261
Business Development Analyst – Marketing Technology, CRM & E-Marketing
The Business Development Analyst will work closely with the Business Development Manager – Marketing Technology, CRM & E-Marketing to support and advance the firm’s CRM & E‑Marketing initiatives as part of our Marketing Technology strategy. Responsibilities include project management, analysis, training, implementation, and communications, delivering CRM & E‑Marketing projects that support both Business Development’s strategic objectives and individual partner goals. The position is based in our New York office and may offer a hybrid, flexible schedule.
Responsibilities
Actively champion the firm’s CRM system by organizing training sessions, creating clear user guides, and providing continuous support, empowering staff to maximize the system’s capabilities.
Serve as a key contact for assigned regions, offering guidance and support in CRM management and e‑marketing activities.
Manage and execute e‑marketing campaigns for assigned regions, from delivery to performance analysis.
Support data analysis and develop powerful, compelling reports and presentations that summarize analytics for leadership and support strategic decision‑making.
Support internal communications and collaboration to ensure program value and revenue‑goal alignment, working closely with Business Development teams across the firm.
Protect and maintain highly sensitive, confidential, privileged, financial, and/or proprietary information retained by Latham & Watkins.
Qualifications
Demonstrate strong attention to detail and a methodical work approach.
Display solid written and verbal communication skills, including effective interpersonal communication and interaction with all organizational levels.
Exhibit familiarity with large data sets, databases, and Microsoft Office programs (Word, Excel, PowerPoint).
Hold a bachelor’s degree or equivalent.
Have a minimum of three (3) years of experience supporting business development or marketing initiatives.
Benefits & Additional Information
Healthcare, life, and disability insurance.
A generous 401(k) plan.
At least 11 paid holidays per year and a PTO program that accrues 23 days during the first year of employment, growing with tenure.
Well‑being programs, including mental health services, mindfulness, and resiliency resources.
Professional development programs and employee discounts.
Affinity groups, networks, and coalitions for lawyers and staff.
Latham & Watkins is an equal opportunity employer. The Firm prohibits discrimination against any employee or applicant for employment on the basis of race (including protective hairstyles), color, religion, sex, age, national origin, sexual orientation, gender identity, veteran status, gender expression, marital status, or any other characteristic protected by applicable law.
Pay Range $75,000.00 – $85,000.00 per year.
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Responsibilities
Actively champion the firm’s CRM system by organizing training sessions, creating clear user guides, and providing continuous support, empowering staff to maximize the system’s capabilities.
Serve as a key contact for assigned regions, offering guidance and support in CRM management and e‑marketing activities.
Manage and execute e‑marketing campaigns for assigned regions, from delivery to performance analysis.
Support data analysis and develop powerful, compelling reports and presentations that summarize analytics for leadership and support strategic decision‑making.
Support internal communications and collaboration to ensure program value and revenue‑goal alignment, working closely with Business Development teams across the firm.
Protect and maintain highly sensitive, confidential, privileged, financial, and/or proprietary information retained by Latham & Watkins.
Qualifications
Demonstrate strong attention to detail and a methodical work approach.
Display solid written and verbal communication skills, including effective interpersonal communication and interaction with all organizational levels.
Exhibit familiarity with large data sets, databases, and Microsoft Office programs (Word, Excel, PowerPoint).
Hold a bachelor’s degree or equivalent.
Have a minimum of three (3) years of experience supporting business development or marketing initiatives.
Benefits & Additional Information
Healthcare, life, and disability insurance.
A generous 401(k) plan.
At least 11 paid holidays per year and a PTO program that accrues 23 days during the first year of employment, growing with tenure.
Well‑being programs, including mental health services, mindfulness, and resiliency resources.
Professional development programs and employee discounts.
Affinity groups, networks, and coalitions for lawyers and staff.
Latham & Watkins is an equal opportunity employer. The Firm prohibits discrimination against any employee or applicant for employment on the basis of race (including protective hairstyles), color, religion, sex, age, national origin, sexual orientation, gender identity, veteran status, gender expression, marital status, or any other characteristic protected by applicable law.
Pay Range $75,000.00 – $85,000.00 per year.
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