OU Education Services
Overview
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Marketing Manager
role at
OU Education Services Location: Norman, OK with hybrid work options. Local candidates to Norman and Oklahoma City, preferred. This position is based in Norman, OK with hybrid work options. OU Education Services (OUES) is a nonprofit corporation established to manage and expand online learning for the University of Oklahoma System. As a growing education technology organization, we are dedicated to delivering innovative solutions that enhance learning outcomes, improve student experiences, and support the university\'s mission of providing high-quality education to learners everywhere. Position Summary: With the supervisor’s guidance, the Marketing Manager acts as the day-to-day marketing account manager for assigned university partners and is responsible for supporting the development and execution of integrated marketing campaigns and initiatives aimed at increasing total enrollments for online degree programs.
Base pay range
$60,000.00/yr - $80,000.00/yr
Responsibilities Strategic Program Management: Become the go-to resource for understanding the products and programs of assigned university colleges/degree portfolios, including their branding and target demographics.
Market Analysis: Utilize market research and insights from primary and secondary research to pinpoint areas for growth or enhancements in partner offerings. Conduct competitive assessments as needed.
Launch Execution: Manage new partner or program introductions, aiming for seamless execution and timely market entry.
Marketing Planning & Execution: Plan, organize, and manage alternative lead generation opportunities, such as industry and association media buys.
Creative Briefs: Prepare and submit briefs to facilitate the creation of marketing materials while ensuring compliance with university and regulatory standards.
Asset Review: Regularly evaluate marketing materials to ensure they meet accuracy standards and adhere to brand guidelines.
Performance Analysis & Reporting: Track and analyze lead generation, application, and enrollment metrics for partners and programs, providing regular updates to relevant stakeholders.
Collaboration: Work with teams focused on media, SEO, marketing automation, and field marketing to track essential metrics, ensuring lead quality and conversion rates align with enrollment targets.
Stakeholder Management & Communication: Create presentations and communications directed at internal and external partners; engage with various teams to enhance the online experience throughout the student lifecycle. Foster strong internal and external relationships related to assigned degree portfolios and campus stakeholders.
Qualifications Bachelor’s Degree
Required: 5-8 years of experience in higher education marketing, product management within an institution and/or higher education service/education technology company
Ability to think creatively while managing multiple ongoing projects effectively
Experience working with university stakeholders such as faculty, program directors and staff
Excellent communication abilities, along with teamwork skills are essential
Attention to detail is crucial for success in this role
The capability to adapt in a dynamic environment with shifting priorities is vital
Strong leadership skills
Strategic thinking
Deep understanding of marketing principles
Excellent communication, presentation, and interpersonal skills
Benefits Competitive salary and benefits package
401(k)
Volunteer days
Wellness reimbursement
Opportunities for professional development and career growth
Hybrid work environment promoting work-life balance
Additional Information Seniority level: Not Applicable
Employment type: Full-time
Job function: Marketing and Sales
Industries: Education Administration Programs
Referrals increase your chances of interviewing at OU Education Services by 2x
Get notified about new Marketing Manager jobs in Norman, OK.
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Join to apply for the
Marketing Manager
role at
OU Education Services Location: Norman, OK with hybrid work options. Local candidates to Norman and Oklahoma City, preferred. This position is based in Norman, OK with hybrid work options. OU Education Services (OUES) is a nonprofit corporation established to manage and expand online learning for the University of Oklahoma System. As a growing education technology organization, we are dedicated to delivering innovative solutions that enhance learning outcomes, improve student experiences, and support the university\'s mission of providing high-quality education to learners everywhere. Position Summary: With the supervisor’s guidance, the Marketing Manager acts as the day-to-day marketing account manager for assigned university partners and is responsible for supporting the development and execution of integrated marketing campaigns and initiatives aimed at increasing total enrollments for online degree programs.
Base pay range
$60,000.00/yr - $80,000.00/yr
Responsibilities Strategic Program Management: Become the go-to resource for understanding the products and programs of assigned university colleges/degree portfolios, including their branding and target demographics.
Market Analysis: Utilize market research and insights from primary and secondary research to pinpoint areas for growth or enhancements in partner offerings. Conduct competitive assessments as needed.
Launch Execution: Manage new partner or program introductions, aiming for seamless execution and timely market entry.
Marketing Planning & Execution: Plan, organize, and manage alternative lead generation opportunities, such as industry and association media buys.
Creative Briefs: Prepare and submit briefs to facilitate the creation of marketing materials while ensuring compliance with university and regulatory standards.
Asset Review: Regularly evaluate marketing materials to ensure they meet accuracy standards and adhere to brand guidelines.
Performance Analysis & Reporting: Track and analyze lead generation, application, and enrollment metrics for partners and programs, providing regular updates to relevant stakeholders.
Collaboration: Work with teams focused on media, SEO, marketing automation, and field marketing to track essential metrics, ensuring lead quality and conversion rates align with enrollment targets.
Stakeholder Management & Communication: Create presentations and communications directed at internal and external partners; engage with various teams to enhance the online experience throughout the student lifecycle. Foster strong internal and external relationships related to assigned degree portfolios and campus stakeholders.
Qualifications Bachelor’s Degree
Required: 5-8 years of experience in higher education marketing, product management within an institution and/or higher education service/education technology company
Ability to think creatively while managing multiple ongoing projects effectively
Experience working with university stakeholders such as faculty, program directors and staff
Excellent communication abilities, along with teamwork skills are essential
Attention to detail is crucial for success in this role
The capability to adapt in a dynamic environment with shifting priorities is vital
Strong leadership skills
Strategic thinking
Deep understanding of marketing principles
Excellent communication, presentation, and interpersonal skills
Benefits Competitive salary and benefits package
401(k)
Volunteer days
Wellness reimbursement
Opportunities for professional development and career growth
Hybrid work environment promoting work-life balance
Additional Information Seniority level: Not Applicable
Employment type: Full-time
Job function: Marketing and Sales
Industries: Education Administration Programs
Referrals increase your chances of interviewing at OU Education Services by 2x
Get notified about new Marketing Manager jobs in Norman, OK.
#J-18808-Ljbffr