City of Rapid City
COMMUNICATIONS & MARKETING COORDINATOR
City of Rapid City, Rapid City, South Dakota, United States, 57700
Job Summary
This position will develop and execute strategies that enhance the City of Rapid City’s brand presence and public awareness. The role will manage the City’s website, develop and implement branding initiatives, create multimedia content, and represent the City across digital platforms.
Essential Duties and Responsibilities
Oversee the development and maintenance of the City’s website, ensuring functionality, relevant content, and a seamless user experience.
Drive engagement, build awareness, and foster a strong sense of community by strategically curating and maintaining a dynamic multimedia presence that effectively communicates the City’s priorities, initiatives and achievements.
Develop innovative branding campaigns and marketing materials aligned with the strategic objectives of various City functions and initiatives.
Cultivate and elevate the City’s brand and image across its website, social media presence and all marketing materials.
Design and produce engaging audio, video and graphic presentations that effectively communicate the City’s vision.
Assist with the audio and video recording of public meetings and live-streamed events, ensuring transparency and accessibility.
Represent the City of Rapid City to the media and public on the website and across social media platforms on diverse topics, including new projects, ongoing initiatives, and important community matters.
Serve as the primary point of contact for partner agencies involved in content development providing clear direction, constructive feedback, and approval for all externally created materials.
Monitor and analyze the effectiveness of branding and marketing efforts to optimize strategic impact.
Handle sensitive information with the utmost tact, discretion, and sound judgment.
Collaborate closely with the Public Information Officer to address media inquiries and guarantee consistent and cohesive messaging across the City’s website and social media channels.
Maintain availability for occasional evening and weekend work to align with the City’s event calendar.
Qualifications
Bachelor’s degree in marketing, journalism, public relations, communications or a related field required.
2 years of experience in marketing, website design and maintenance, communications, social media management or other relevant areas required.
Must possess a valid driver’s license or the ability to obtain one within 30 days from date of hire.
Physical and Other Requirements
Most work is performed indoors in an office where noise and interruptions occur. The employee is regularly required to sit; walk; use hands; talk and hear.
The employee is occasionally required to stand; walk and reach with hands and arms.
The employee will be required to communicate effectively verbally and in writing, and to maintain a professional appearance and demeanor.
Occasional travel may be required for conferences, training, or meetings.
Seniority Level
Associate
Employment Type
Full-time
Job Function
Marketing
Government Administration and Marketing Services
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Essential Duties and Responsibilities
Oversee the development and maintenance of the City’s website, ensuring functionality, relevant content, and a seamless user experience.
Drive engagement, build awareness, and foster a strong sense of community by strategically curating and maintaining a dynamic multimedia presence that effectively communicates the City’s priorities, initiatives and achievements.
Develop innovative branding campaigns and marketing materials aligned with the strategic objectives of various City functions and initiatives.
Cultivate and elevate the City’s brand and image across its website, social media presence and all marketing materials.
Design and produce engaging audio, video and graphic presentations that effectively communicate the City’s vision.
Assist with the audio and video recording of public meetings and live-streamed events, ensuring transparency and accessibility.
Represent the City of Rapid City to the media and public on the website and across social media platforms on diverse topics, including new projects, ongoing initiatives, and important community matters.
Serve as the primary point of contact for partner agencies involved in content development providing clear direction, constructive feedback, and approval for all externally created materials.
Monitor and analyze the effectiveness of branding and marketing efforts to optimize strategic impact.
Handle sensitive information with the utmost tact, discretion, and sound judgment.
Collaborate closely with the Public Information Officer to address media inquiries and guarantee consistent and cohesive messaging across the City’s website and social media channels.
Maintain availability for occasional evening and weekend work to align with the City’s event calendar.
Qualifications
Bachelor’s degree in marketing, journalism, public relations, communications or a related field required.
2 years of experience in marketing, website design and maintenance, communications, social media management or other relevant areas required.
Must possess a valid driver’s license or the ability to obtain one within 30 days from date of hire.
Physical and Other Requirements
Most work is performed indoors in an office where noise and interruptions occur. The employee is regularly required to sit; walk; use hands; talk and hear.
The employee is occasionally required to stand; walk and reach with hands and arms.
The employee will be required to communicate effectively verbally and in writing, and to maintain a professional appearance and demeanor.
Occasional travel may be required for conferences, training, or meetings.
Seniority Level
Associate
Employment Type
Full-time
Job Function
Marketing
Government Administration and Marketing Services
#J-18808-Ljbffr