A-LIGN
About the Role
The Product Marketing Manager will be responsible for driving go-to-market tactics, messaging, and demand for all of A-LIGN's federal cybersecurity offerings. This role requires strong expertise in positioning and messaging, and a deep understanding of the federal market landscape. The individual will collaborate across Sales, Service Delivery, and Marketing to craft compelling narratives, elevate brand awareness, and drive pipeline growth. The ideal candidate will have deep expertise within the federal space and a history of successfully executing in a product marketing role.
Reports to
Director of Product Marketing
Pay Classification
Full-Time, Exempt
Responsibilities
Craft compelling messaging frameworks for federal cybersecurity standards including CMMC, FedRAMP, and GovRAMP.
Develop federal-specific enablement materials such as pitch decks, one sheets, battlecards, discovery guides, and objection-handling resources.
Engage regularly with federal customers to validate messaging and positioning, and proactively identify emerging industry trends.
Serve as the internal expert on the federal competitive and partner ecosystem to enable strategic programming and differentiated positioning.
Maintain deep market awareness, including regulatory shifts and standard changes, and translate insights into actionable GTM strategies.
Collaborate cross-functionally with service delivery, sales enablement, sales, and marketing to execute integrated go-to-market plans.
Partner with demand generation teams to design and launch campaigns and events that drive awareness, pipeline acceleration, and customer retention.
Minimum Qualifications
Bachelor's degree in marketing, business, or related field (preferred).
5+ years of product marketing experience.
3+ years of marketing focused on the federal space, cybersecurity, or compliance in the federal space (preferred).
Proven experience in product launch frameworks and go-to-market planning.
Demonstrated success in developing messaging frameworks and creating effective sales enablement content.
Proven ability to collaborate and influence cross-functional teams in a fast-paced environment.
Exceptional written and verbal communication skills with a focus on clarity, persuasion, and audience alignment.
Proficiency using AI and analytics tools to uncover customer insights and accelerate value delivery.
Knowledge of federal frameworks such as CMMC, FedRAMP, and NIST 800-171 (a plus).
Skills
Ability to meet deadlines with high motivation
Excellent communication skills
Thrives in a fast-paced environment
Ability to work independently as well as collaboratively
Benefits
Healthcare, Dental, and Vision Benefits
Employer Paid Life Insurance and Disability Insurance
EAP - Employee Assistance Program
Pet Insurance
401(k) Plan with Employer Matching
Competitive Bonus Structure
Home Office Reimbursement
Certification Reimbursement
Personalized Career Coaching
Generous Paid Time Off
Paid Office Closure December 25-January 1
Vacation Bonus
Summer Hours
About A-LIGN A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI. A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor. To learn more, visit a-lign.com.
Come Work for A-LIGN! Apply online today at A-LIGN.com and learn about life at A-LIGN by following us on LinkedIn.
A-LIGN is an Equal Opportunity Employer. Minorities, women, disabled, and veterans are encouraged to apply.
Job Details
Location: Tampa, FL
Salary: $70,000.00-$80,000.00 (range may vary)
Employment Type: Full-time
Seniority level: Mid-Senior level
Job function: Marketing and Sales
Industries: Computer and Network Security
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Reports to
Director of Product Marketing
Pay Classification
Full-Time, Exempt
Responsibilities
Craft compelling messaging frameworks for federal cybersecurity standards including CMMC, FedRAMP, and GovRAMP.
Develop federal-specific enablement materials such as pitch decks, one sheets, battlecards, discovery guides, and objection-handling resources.
Engage regularly with federal customers to validate messaging and positioning, and proactively identify emerging industry trends.
Serve as the internal expert on the federal competitive and partner ecosystem to enable strategic programming and differentiated positioning.
Maintain deep market awareness, including regulatory shifts and standard changes, and translate insights into actionable GTM strategies.
Collaborate cross-functionally with service delivery, sales enablement, sales, and marketing to execute integrated go-to-market plans.
Partner with demand generation teams to design and launch campaigns and events that drive awareness, pipeline acceleration, and customer retention.
Minimum Qualifications
Bachelor's degree in marketing, business, or related field (preferred).
5+ years of product marketing experience.
3+ years of marketing focused on the federal space, cybersecurity, or compliance in the federal space (preferred).
Proven experience in product launch frameworks and go-to-market planning.
Demonstrated success in developing messaging frameworks and creating effective sales enablement content.
Proven ability to collaborate and influence cross-functional teams in a fast-paced environment.
Exceptional written and verbal communication skills with a focus on clarity, persuasion, and audience alignment.
Proficiency using AI and analytics tools to uncover customer insights and accelerate value delivery.
Knowledge of federal frameworks such as CMMC, FedRAMP, and NIST 800-171 (a plus).
Skills
Ability to meet deadlines with high motivation
Excellent communication skills
Thrives in a fast-paced environment
Ability to work independently as well as collaboratively
Benefits
Healthcare, Dental, and Vision Benefits
Employer Paid Life Insurance and Disability Insurance
EAP - Employee Assistance Program
Pet Insurance
401(k) Plan with Employer Matching
Competitive Bonus Structure
Home Office Reimbursement
Certification Reimbursement
Personalized Career Coaching
Generous Paid Time Off
Paid Office Closure December 25-January 1
Vacation Bonus
Summer Hours
About A-LIGN A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI. A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor. To learn more, visit a-lign.com.
Come Work for A-LIGN! Apply online today at A-LIGN.com and learn about life at A-LIGN by following us on LinkedIn.
A-LIGN is an Equal Opportunity Employer. Minorities, women, disabled, and veterans are encouraged to apply.
Job Details
Location: Tampa, FL
Salary: $70,000.00-$80,000.00 (range may vary)
Employment Type: Full-time
Seniority level: Mid-Senior level
Job function: Marketing and Sales
Industries: Computer and Network Security
Referrals increase your chances of interviewing at A-LIGN. Sign in to set job alerts for “Product Marketing Manager” roles.
#J-18808-Ljbffr