Genesis
External Marketer/ Liaison (Director Post Acute Partnerships)
Genesis, Follansbee, West Virginia, United States, 26037
Overview
At Genesis Healthcare, we are dedicated to improving the lives we touch through the delivery of high-quality care and exceptional service. As a leading provider in the long-term care industry, we foster a collaborative, inclusive and supportive work environment where every team member is valued and empowered to make a difference. We offer opportunities for growth, development, and advancement in a range of roles. Join us in our mission to enhance the well-being of our patients and residents while making a meaningful impact in the communities we serve. Position
External Marketer/ Liaison (Director Post Acute Partnerships) at Genesis Base pay range
$70,000.00/yr - $80,000.00/yr Responsibilities
Lead the patient referral process from review through to acceptance, ensuring that the center is prepared to admit patients smoothly. Utilize the CRM system to ensure proper documentation and smooth clinical handoffs that improve patient outcomes and financial performance. Establish strong relationships with hospital referral sources and key decision-makers, developing 5-10 new contacts per month within the hospital systems and various departments. Cultivate these relationships to build brand loyalty and awareness around the center’s clinical excellence. Understand and effectively communicate the clinical strengths and competencies of the assigned nursing centers, positioning them as a solution to the referral needs of local hospitals. Align the nursing center’s offerings with the needs of hospital systems to drive consistent referral flow. Demonstrate a conversion ratio of 60% or higher for clinically and financially appropriate referrals. Drive quality referrals that lead to conversions, with a focus on achieving upward trends in conversion rates within 90-120 days of hire and during each reporting period thereafter. Develop and sustain a market strategy plan for assigned nursing centers, incorporating data analytics to drive key strategic initiatives. Meet and exceed targeted admissions and sales goals, aiming for at least a 5% increase in patient admissions each reporting period. Qualifications
RN or LPN licensure preferred, but not required, except where mandated in the state of employment. Valid driver’s license. Five to seven years of recent clinical experience. Benefits
Variable compensation plans Tuition, Travel, and Wireless Service Discounts Employee Assistance Program to support mental health Employee Foundation to financially assist through unforeseen hardships Diverse, Equitable, and Inclusive (DEI) workplace with DEI committee. DEI is a part of our company’s DNA. Health, Dental, Vision, Company-paid life insurance, 401K, Paid Time Off Voluntary insurances
Pet Insurance Term and Whole Life Insurance Short-term Disability Hospital Indemnity Personal Accident Critical Illness Cancer Coverage Nursing Tuition Assistance Program Restrictions apply based on collective bargaining agreements, applicable state law and factors such as pay classification, job grade, location, and length of service. Job details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Hospitals and Health Care Referrals increase your chances of interviewing at Genesis by 2x Alerts
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At Genesis Healthcare, we are dedicated to improving the lives we touch through the delivery of high-quality care and exceptional service. As a leading provider in the long-term care industry, we foster a collaborative, inclusive and supportive work environment where every team member is valued and empowered to make a difference. We offer opportunities for growth, development, and advancement in a range of roles. Join us in our mission to enhance the well-being of our patients and residents while making a meaningful impact in the communities we serve. Position
External Marketer/ Liaison (Director Post Acute Partnerships) at Genesis Base pay range
$70,000.00/yr - $80,000.00/yr Responsibilities
Lead the patient referral process from review through to acceptance, ensuring that the center is prepared to admit patients smoothly. Utilize the CRM system to ensure proper documentation and smooth clinical handoffs that improve patient outcomes and financial performance. Establish strong relationships with hospital referral sources and key decision-makers, developing 5-10 new contacts per month within the hospital systems and various departments. Cultivate these relationships to build brand loyalty and awareness around the center’s clinical excellence. Understand and effectively communicate the clinical strengths and competencies of the assigned nursing centers, positioning them as a solution to the referral needs of local hospitals. Align the nursing center’s offerings with the needs of hospital systems to drive consistent referral flow. Demonstrate a conversion ratio of 60% or higher for clinically and financially appropriate referrals. Drive quality referrals that lead to conversions, with a focus on achieving upward trends in conversion rates within 90-120 days of hire and during each reporting period thereafter. Develop and sustain a market strategy plan for assigned nursing centers, incorporating data analytics to drive key strategic initiatives. Meet and exceed targeted admissions and sales goals, aiming for at least a 5% increase in patient admissions each reporting period. Qualifications
RN or LPN licensure preferred, but not required, except where mandated in the state of employment. Valid driver’s license. Five to seven years of recent clinical experience. Benefits
Variable compensation plans Tuition, Travel, and Wireless Service Discounts Employee Assistance Program to support mental health Employee Foundation to financially assist through unforeseen hardships Diverse, Equitable, and Inclusive (DEI) workplace with DEI committee. DEI is a part of our company’s DNA. Health, Dental, Vision, Company-paid life insurance, 401K, Paid Time Off Voluntary insurances
Pet Insurance Term and Whole Life Insurance Short-term Disability Hospital Indemnity Personal Accident Critical Illness Cancer Coverage Nursing Tuition Assistance Program Restrictions apply based on collective bargaining agreements, applicable state law and factors such as pay classification, job grade, location, and length of service. Job details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Hospitals and Health Care Referrals increase your chances of interviewing at Genesis by 2x Alerts
Sign in to set job alerts for “Marketer” roles.
#J-18808-Ljbffr