Calvin University
Overview
Writer and Marketing Strategist at Calvin University. This role blends marketing strategy, compelling content production, and project management to support the university’s schools, offices, and programs. Responsibilities
Provide marketing strategy and writing support for schools, offices, and programs outside of enrollment of traditional undergraduate students. Facilitate meaningful strategic communication with prospective students, alumni, and stakeholders through newsletters, social media, webpages, direct mail, and email. Ensure brand consistency in messaging and graphic design. Develop social media content as needed. Collaborate with school leaders and university advancement to develop messaging and strategy for fundraising appeals and stewardship materials. Collaborate with the enrollment division to develop messaging and strategy for graduate and non‑traditional students. Work closely with MarCom teammates to develop and continually update content across web pages for schools’ departments and programs. Train departmental representatives on MarCom support and best practices, such as design resources, email marketing, and writing for web. Identify and foster opportunities to leverage faculty expertise in the media and maintain relationships with media to advance the mission of the schools. Coordinate advertising and unit‑specific merchandising needs in consultation with MarCom. Attend school and university functions as appropriate to network with alumni and stakeholders. Explore, recommend, and incorporate new communication trends, technologies, and best practices that may be appropriate for the university. Skill Requirements
Solid copywriting and storytelling skills – Required to write and edit content using a storytelling framework. Content presentation skills – Determine how content will be packaged for various audience segments based on analytics, research, and experience. Content delivery skills – Work with digital marketing experts to identify the best distribution channels for each audience. Multitasking and organizational skills – Manage many types of projects and people daily. Creative problem‑solving skills – Essential to meet situations with multiple variables and to develop new approaches to challenging recruitment issues. Analytical mindset – Spot patterns and trends in data to draw conclusions. Consensus‑building skills – Advocate the benefits of content marketing and demonstrate its value. Education and Experience
Bachelor’s degree from a four‑year college or university plus 3–5 years of related experience; or equivalent combination of education and experience. Campaign experience – Track record of developing and executing integrated marketing strategies across various platforms. Familiarity with digital and social media platforms, data analysis, web standards, and accessibility guidelines. Physical Requirements
Routine office conditions, minimal physical effort, reasonable accommodations available for disabilities. Commitment to Faith and Education
Commitment to Calvin University’s educational mission as a Christian liberal arts university affiliated with the Christian Reformed Church. Dedication to the Christian faith and to integrating faith, learning, and student development. Diversity Commitment
Effective relationships and positive communication across race, gender, physical limitations, class, and religious perspectives.
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Writer and Marketing Strategist at Calvin University. This role blends marketing strategy, compelling content production, and project management to support the university’s schools, offices, and programs. Responsibilities
Provide marketing strategy and writing support for schools, offices, and programs outside of enrollment of traditional undergraduate students. Facilitate meaningful strategic communication with prospective students, alumni, and stakeholders through newsletters, social media, webpages, direct mail, and email. Ensure brand consistency in messaging and graphic design. Develop social media content as needed. Collaborate with school leaders and university advancement to develop messaging and strategy for fundraising appeals and stewardship materials. Collaborate with the enrollment division to develop messaging and strategy for graduate and non‑traditional students. Work closely with MarCom teammates to develop and continually update content across web pages for schools’ departments and programs. Train departmental representatives on MarCom support and best practices, such as design resources, email marketing, and writing for web. Identify and foster opportunities to leverage faculty expertise in the media and maintain relationships with media to advance the mission of the schools. Coordinate advertising and unit‑specific merchandising needs in consultation with MarCom. Attend school and university functions as appropriate to network with alumni and stakeholders. Explore, recommend, and incorporate new communication trends, technologies, and best practices that may be appropriate for the university. Skill Requirements
Solid copywriting and storytelling skills – Required to write and edit content using a storytelling framework. Content presentation skills – Determine how content will be packaged for various audience segments based on analytics, research, and experience. Content delivery skills – Work with digital marketing experts to identify the best distribution channels for each audience. Multitasking and organizational skills – Manage many types of projects and people daily. Creative problem‑solving skills – Essential to meet situations with multiple variables and to develop new approaches to challenging recruitment issues. Analytical mindset – Spot patterns and trends in data to draw conclusions. Consensus‑building skills – Advocate the benefits of content marketing and demonstrate its value. Education and Experience
Bachelor’s degree from a four‑year college or university plus 3–5 years of related experience; or equivalent combination of education and experience. Campaign experience – Track record of developing and executing integrated marketing strategies across various platforms. Familiarity with digital and social media platforms, data analysis, web standards, and accessibility guidelines. Physical Requirements
Routine office conditions, minimal physical effort, reasonable accommodations available for disabilities. Commitment to Faith and Education
Commitment to Calvin University’s educational mission as a Christian liberal arts university affiliated with the Christian Reformed Church. Dedication to the Christian faith and to integrating faith, learning, and student development. Diversity Commitment
Effective relationships and positive communication across race, gender, physical limitations, class, and religious perspectives.
#J-18808-Ljbffr