Calvin University
Writer and Marketing Strategist – Undergraduate Enrollment
Calvin University, Grand Rapids, Michigan, us, 49528
This position is responsible for developing and managing undergraduate-focused marketing communications for the Marketing & Communications (MarCom) Division. The role advances content deliverables from initial idea to final published content, targeting audiences such as prospective students (high-school students, transfer students), their parents/families, and related influencers. Marketing topics include the variety of benefits Calvin offers prospective students, financial aid, special enrollment initiatives, and college visits/events. Marketing media include print collateral, marketing emails, SMS marketing, video scripts, website content, and social media content.**Supervisory Responsibilities** **Skill Requirements** Communication skills, written and verbal **Education and Experience** One to three years’ experience writing communications for business/marketing, college admissions, brand communications, or public relations; or equivalent combination of education and experience. One to three years’ experience working on projects with other stakeholders. Knowledge of HTML for email marketing is strongly preferred. Some knowledge of email marketing platforms, Microsoft products, Adobe Creative Suite, and Canva are preferred.
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