Creative Strategist – Grüns
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About the Role
We're seeking a Creative Strategist to drive creative direction and strategy for our high‑performing ad creative across Meta, YouTube, TikTok, and beyond. You’ll be responsible for developing innovative creative campaigns that optimize conversion‑focused ad performance while working closely with our creative team of designers, video editors, and external creators. The role reports to our Director, Creative Strategy.
This role is part of our fully remote HQ. We have a high‑trust work environment and convene in person bi‑annually for off‑sites.
In this role, you will:
- Generate innovative ideas for static, GIF, and video ad creatives and develop comprehensive creative briefs
- Craft compelling scripts for video ads and oversee their production from concept to completion
- Identify and source content from existing assets, internal talent, and external creators
- Work closely with video editors and designers, leveraging your experience to guide the creative process
- Develop and optimize ads for Facebook, Instagram, and YouTube with a strong emphasis on video content
- Focus on performance metrics like nCAC, CTR, and scroll‑stop rate to ensure creatives drive engagement and sales
- Review paid analytics to improve creative performance and iterate based on data insights
- Coordinate with influencers to run whitelisted content and manage creator relationships
- Develop copy and messaging for email, SMS, and web channels to ensure a cohesive brand voice
We’re looking for someone who:
- Has 2‑3 years of experience in creative direction and creative strategy for performance marketing
- Brings strong brand strategy and excellent writing skills with a portfolio of compelling ad creative
- Demonstrates proficiency in research and analytical skills for campaign optimization
- Shows strong conceptual and problem‑solving abilities with a data‑driven creative approach
- Can work both independently and collaboratively in a fast‑paced environment
- Has experience in social media advertising with an understanding of platform‑specific creative requirements
Approach to the role
- Balances creativity with performance – develops innovative creative concepts while maintaining focus on conversion metrics
- Thinks strategically across platforms – understands nuances of each platform and adapts creative accordingly
- Collaborates seamlessly – works effectively with designers, editors, and external creators to bring visions to life
- Uses data to drive decisions – leverages analytics and performance insights to continuously improve creative output
- Stays agile and responsive – quickly adapts creative strategy based on performance results and market trends
- Maintains brand consistency – ensures all creative aligns with brand voice while optimizing for performance
To Apply
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About Grüns
At Grüns, we believe foundational nutrition should be simple and convenient for everyone. We’re dedicated to offering comprehensive, real nutrition through our gummies, formulated from 60 nutrient‑dense and whole‑food ingredients. Our products are grab‑and‑go and designed to fit into any schedule.
We value autonomy, growth, and community. We provide a competitive compensation package, generous PTO, free Grüns subscriptions, and a range of wellness benefits for you and your family.
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