Director, Influencer Marketing Job at M Booth in New York

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

We are a collaborative mid-sized agency with an immediate opportunity for a Director, Influencer Marketing to join our growing Influencer Marketing Team!

What You’ll Do:

• Lead influencer program strategy and grow programs across lifestyle, corporate and consumer brands.
• Help guide key clientele on culture strategy, placing clients at the forefront of cultural zeitgeist, driving relevance, talkability and badge value through influencer amplification.
• Draft strategic frameworks, create influencer programs, and leverage influencer connections to find the right creators.
• Stake in program budgeting; motivate and inspire cross‑functional teams to exceed expectations.
• Manage day‑to‑day collaborations, partnerships, and program integrations that align with brand targets.
• Dissect client business objectives and craft culture strategies, with influencer at the heart.
• Provide strategic counsel, act as a trusted advisor to clients, and build strong relationships.
• Supervise account teams on deliverables and create synergy between PR, organic social, and paid social.
• Collaborate within integrated agency teams and partner agencies; troubleshoot and problem solve quickly.
• Set goals and KPIs, manage budgets, and ensure profitability.

Program Oversight & Management

• Design work plans and ensure top-quality output.
• Liaise with influencers at events, activations (virtual and in‑person).
• Track budgets; understand profitability and set KPIs with data & analytics team.

Team Management

• Motivate and inspire teams, set performance standards, and coach in real time.
• Challenge status quo, solve problems, and determine staff & resource allocation.

Who You Are:

• A strategic and creative leader adept at building and selling influencer strategies based on briefs.
• A confident writer and strategist to build campaign frameworks.
• An expert in trends, connecting the right influencers and tastemakers in innovative ways.
• Energetic, dynamic culture carnivore, not a box‑checker.
• Critical thinker, constantly 1–2 steps ahead.
• Excellent communication skills; articulate when presenting to clients and teams.
• Thrives in fast‑moving, collaborative environment.
• Exceptional problem‑resolution skills and creative out‑of‑box thinking.

What You’ll Bring:

• Solid foundation in influencer marketing, strong influencer relationships and networks.
• Experience with influencer strategy, ID, negotiation, activation management.
• Proven ability to lead projects and create of‑the‑moment and future‑forward collaborations.
• Ability to roll with change and counsel on pivots.
• Command a room and secure stakeholder buy‑in.
• 7‑10 years of experience, 3‑4 direct reports.
• Self‑directed, motivated, ownership mindset.
• Experience and/or passion for lifestyle, alcohol, food industry.
• Bachelor’s degree.
• Travel & evening networking required.

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

• A workplace that’s alive with courage, ideas, respect and humanity.
• Professional growth and development programs.
• Comprehensive health care and wellness plans for your family.
• A 401(k) savings plan and flexible spending accounts.
• Paid holidays, unlimited paid time off (personal, sick, vacation), and summer Fridays.
• Additional perks: family leave, well‑being programs, commuter benefits.
• SALARY $101,000‑$130,000/year.

Location

Hybrid – on‑site in our NYC office 2 days per week.

Our Flexible Work Policy

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client’s office, on the road with them or attending an industry event.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.