Rodan + Fields is hiring: Influencer Marketing & PR Specialist in California

About the Company

Rodan + Fields is a female‑founded skincare and haircare company launched in 2008 by Stanford‑trained dermatologists Dr. Katie Rodan and Dr. Kathy Fields. Its mission is to deliver proven results through science‑backed, dermatologist‑created products. The company focuses on confidence‑building, regimen‑based skincare and haircare, award‑winning innovation, and a global community of brand advocates.

About the Role

Rodan + Fields is seeking a creative, driven, and strategic Influencer & PR Specialist to strengthen our brand presence, expand awareness across earned channels, and foster authentic connections through influencer partnerships, VIP relations, events and earned media opportunities.

Key Responsibilities

Influencer & PR Strategy Execution

• Assist with day‑to‑day influencer & agency relationships, ensuring timely, high‑quality delivery against objectives and KPIs.
• Support influencer campaign briefs, partnerships, and seeding programs to drive authentic and earned media value (EMV).
• Research and vet creators who align with the brand across platforms and build relationships.
• Engage in both proactive and reactive communication to strengthen relationships and foster brand love.
• Coordinate influencer and media shipments.
• Maintain influencer and press database.
• Assist in developing and distributing PR materials, including press releases, media kits, and mailers.
• Support agency partners and internal teams to ensure smooth campaign delivery and timely execution.
• Draft influencer briefs, content guidelines, and PR materials (e.g., press releases, media lists, mailers).
• Track and analyze influencer and media coverage, compiling reports on campaign performance metrics.
• Stay current on industry trends, competitive activity, and emerging talent in beauty and wellness to keep the brand culturally relevant.

Events & Activations

• Support and execute influencer activations, press events, and brand experiences in collaboration with agency partners.
• Coordinate across internal teams to ensure smooth event planning and alignment with brand objectives.
• Support spokesperson programs, including dermatologist partners, to drive thought leadership and visibility.
• Help prepare materials, presentations, and recap reports following events as needed.

Qualifications

• Minimum of 2 years of related experience; or an advanced degree with no experience; or equivalent work experience.
• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.
• Experience in influencer marketing, PR, or brand communications—ideally in beauty, skincare, wellness, or lifestyle industries.
• Proven ability to manage external partners and execute successful influencer and PR campaigns.
• Excellent communication and interpersonal skills.
• Strong organizational skills with the ability to manage multiple priorities.
• Passion for beauty, wellness, and cultural trends; knowledge of the dermatology/skincare category a plus.
• Collaborative and proactive team player who thrives in a dynamic, entrepreneurial environment.
• Detail‑oriented with a proactive approach to problem‑solving.
• Experience with influencer platforms, social analytics tools, or media databases is a plus.
• Understanding of affiliate marketing and influencer contracts is a plus.

Salary Range

$51,200 – $85,000 per year

Seniority Level

Entry level

Employment Type

Full‑time

Job Function

Other

Industries

Manufacturing and Personal Care Product Manufacturing

Location

San Francisco, CA