Encompass Health is hiring: Public Relations Specialist in Birmingham

Public Relations Specialist

Join to apply for the Public Relations Specialist role at Encompass Health

Join us on the heart‑warming journey with a top leader in the rehabilitation industry

Encompass Health is the leader in inpatient rehabilitation. You'll feel the difference as soon as you join. We collaborate and provide high‑quality, compassionate, individualized care, allowing us time to get to know patients and help them achieve their goals during rehabilitation.

Position Purpose

The Public Relations Specialist supports the Company and the Marketing Services department through media relations and public relations initiatives at regional and local level. The position works closely with a variety of departments at the Home Office and our hospitals to coordinate media interviews, cultivate and maintain media relationships, monitor and report coverage. The role supports hospital events and community projects. The goal is to maintain awareness of our inpatient rehabilitation hospitals, the Company, and its brand with key audiences and local communities.

Responsibilities & Tasks

• Develop proactive media pitches for individual hospitals, including press releases, local media research, identifying contacts, and assisting with pitches.
• Collaborate with Senior Manager of Public Relations to implement public and media relations campaigns, aligning with strategic topics to create brand awareness for local hospitals.
• Cultivate and maintain relationships with key local media outlets across the Company’s national footprint.
• Cultivate and maintain relationships with local leaders and clinicians (CEOs, Business Development Directors, nurses, etc.).
• Support media crisis and issues management efforts in local hospital markets.
• Monitor national & local media coverage and develop monthly public relations reports.
• Compile media lists for local markets.
• Research and track local and regional thought leadership initiatives for hospital CEOs and regional vice presidents, including speaking engagements, awards and editorial opportunities.
• Develop talking points and coordinate interviews with local and regional media outlets.
• Maintain the Company’s online Newsroom platform.
• Draft social media and website content to promote media stories across digital platforms.
• Support communications needs for new hospitals and events.
• This position must sit at our Home Office in Birmingham, AL.

Minimum Qualifications

• Bachelor’s in communications, marketing, or related field required.
• Minimum of 3‑5 years of experience in a communications/public/media relations role with responsibility for external communications.
• Demonstrated written and oral communications proficiency.
• Practical experience developing a wide range of communication tools (website, press releases, video, TV, print, etc.).
• Experience fielding local media inquiries.

Seniority Level

• Mid‑Senior level

Employment Type

• Full‑time

Job Function

• Marketing, Public Relations, and Writing/Editing
• Hospital & Health Care Industries

Birmingham, AL $55,180.00-$89,670.00