HSBC
Senior Marketing Manager - Business and Brand Experiences
HSBC, New York, New York, us, 10261
Senior Marketing Manager - Business and Brand Experiences
HSBC invites you to apply for the Senior Marketing Manager – Business and Brand Experiences role. The position is located in the United States and requires legal authorization to work in the U.S. HSBC does not sponsor immigration for this role.
HSBC’s purpose – Opening up a world of opportunity – drives our commitment to delivering value to more than 40 million customers. The U.S. Brand and Employee Experience Manager plays a pivotal role in shaping, delivering, and optimizing the organization’s internal and external events and activation strategy within the U.S. Corporate, Institutional and Investment Banking (CIB) Marketing team.
Key Responsibilities
Develop and execute an internal and external event strategy for the U.S. aligned with overarching CIB and Brand objectives.
Create strategic platforms for event series to streamline and build proprietary experiences that are identifiable and differentiated.
Collaborate with the marketing services team on experiential creative and branding that delivers targeted and impactful messaging.
Produce comprehensive event toolkits, including templates, playbooks, guidelines, and content packs, to ensure consistent execution across all cities and for virtual/digital events.
Manage end‑to‑end event delivery, including planning, development, stakeholder alignment, vendor management, logistics, and post‑event analysis.
Design end‑to‑end client and employee journeys, owning the experience from invitation to delegate experience across physical, virtual, and hybrid formats.
Drive content delivery and production at events in collaboration with communications and other teams, maximizing content during and after events.
Run Events Council operations and provide monthly recommendations, ensuring a clear operating rhythm and documentation.
Socialize the events and experience strategy, calendar, and process with executives, stakeholders, and internal teams.
Deliver employee experiences that build trust and galvanize people behind HSBC’s values, culture, and purpose.
Partner with business stakeholders to ensure events align with commercial priorities and deliver measurable impact.
Identify and prioritize event, sponsorship, or activation opportunities that authentically align with the brand and core audiences.
Utilize digital promotion platforms, such as social media, email marketing, and webinars, and employ advanced event management software for analytics and tracking.
Oversee budget management for U.S. events, ensuring cost efficiency and maximizing return on investment.
Implement best practices for pre‑event promotion, on‑site engagement, and post‑event follow‑up to enhance lead generation and client engagement.
Track, analyze, and report on event performance, providing insights and recommendations for continuous improvement.
Lead a team of event marketing specialists and roadshow experts, delivering leadership, prioritization, and professional development.
Build strong relationships with regional and local events and marketing teams, ensuring collaboration and cohesion around client/customer focus.
Act as the main liaison between the global marketing & events team and local market teams to ensure smooth coordination and brand consistency.
Collaborate with the full marketing team to reinforce the global brand platform and adhere to brand guidelines.
Foster a culture of creativity, accountability, and continuous improvement within the events function.
Promote Agile principles and foster a collaborative working environment that reflects HSBC’s values.
Manage relationships with external event agencies, suppliers, and strategic partners to ensure high-quality delivery and innovation.
Qualifications
Marketing experience, with a focus on commercial marketing within global banking or financial services.
Proven experience in planning and delivering large‑scale, high‑profile events.
Strong understanding of event marketing best practices, including audience engagement, lead generation, and measurement.
Ensure all events comply with relevant governance, risk, and compliance standards.
Skilled in developing toolkits and frameworks for scalable, consistent event delivery.
Experience managing budgets, negotiating with suppliers, and driving cost efficiencies.
Strong project management skills with the ability to manage multiple projects simultaneously under tight deadlines.
Excellent stakeholder management and interpersonal skills.
Proficiency in virtual, hybrid, and in‑person event formats.
Strong leadership and collaboration skills within global, matrixed organizations.
Bachelor’s degree preferred; MBA or Master’s in Marketing, Business, or related field preferred.
All qualified applicants will receive consideration for employment without regard to age, ancestry, color, race, national origin, ethnicity, disability or medical condition, genetic information, military or veteran service, religion, creed, sex, gender, pregnancy, childbirth, caregiver status, marital status, citizenship or immigration status, sexual orientation, gender identity or expression or any other trait protected by applicable law.
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HSBC’s purpose – Opening up a world of opportunity – drives our commitment to delivering value to more than 40 million customers. The U.S. Brand and Employee Experience Manager plays a pivotal role in shaping, delivering, and optimizing the organization’s internal and external events and activation strategy within the U.S. Corporate, Institutional and Investment Banking (CIB) Marketing team.
Key Responsibilities
Develop and execute an internal and external event strategy for the U.S. aligned with overarching CIB and Brand objectives.
Create strategic platforms for event series to streamline and build proprietary experiences that are identifiable and differentiated.
Collaborate with the marketing services team on experiential creative and branding that delivers targeted and impactful messaging.
Produce comprehensive event toolkits, including templates, playbooks, guidelines, and content packs, to ensure consistent execution across all cities and for virtual/digital events.
Manage end‑to‑end event delivery, including planning, development, stakeholder alignment, vendor management, logistics, and post‑event analysis.
Design end‑to‑end client and employee journeys, owning the experience from invitation to delegate experience across physical, virtual, and hybrid formats.
Drive content delivery and production at events in collaboration with communications and other teams, maximizing content during and after events.
Run Events Council operations and provide monthly recommendations, ensuring a clear operating rhythm and documentation.
Socialize the events and experience strategy, calendar, and process with executives, stakeholders, and internal teams.
Deliver employee experiences that build trust and galvanize people behind HSBC’s values, culture, and purpose.
Partner with business stakeholders to ensure events align with commercial priorities and deliver measurable impact.
Identify and prioritize event, sponsorship, or activation opportunities that authentically align with the brand and core audiences.
Utilize digital promotion platforms, such as social media, email marketing, and webinars, and employ advanced event management software for analytics and tracking.
Oversee budget management for U.S. events, ensuring cost efficiency and maximizing return on investment.
Implement best practices for pre‑event promotion, on‑site engagement, and post‑event follow‑up to enhance lead generation and client engagement.
Track, analyze, and report on event performance, providing insights and recommendations for continuous improvement.
Lead a team of event marketing specialists and roadshow experts, delivering leadership, prioritization, and professional development.
Build strong relationships with regional and local events and marketing teams, ensuring collaboration and cohesion around client/customer focus.
Act as the main liaison between the global marketing & events team and local market teams to ensure smooth coordination and brand consistency.
Collaborate with the full marketing team to reinforce the global brand platform and adhere to brand guidelines.
Foster a culture of creativity, accountability, and continuous improvement within the events function.
Promote Agile principles and foster a collaborative working environment that reflects HSBC’s values.
Manage relationships with external event agencies, suppliers, and strategic partners to ensure high-quality delivery and innovation.
Qualifications
Marketing experience, with a focus on commercial marketing within global banking or financial services.
Proven experience in planning and delivering large‑scale, high‑profile events.
Strong understanding of event marketing best practices, including audience engagement, lead generation, and measurement.
Ensure all events comply with relevant governance, risk, and compliance standards.
Skilled in developing toolkits and frameworks for scalable, consistent event delivery.
Experience managing budgets, negotiating with suppliers, and driving cost efficiencies.
Strong project management skills with the ability to manage multiple projects simultaneously under tight deadlines.
Excellent stakeholder management and interpersonal skills.
Proficiency in virtual, hybrid, and in‑person event formats.
Strong leadership and collaboration skills within global, matrixed organizations.
Bachelor’s degree preferred; MBA or Master’s in Marketing, Business, or related field preferred.
All qualified applicants will receive consideration for employment without regard to age, ancestry, color, race, national origin, ethnicity, disability or medical condition, genetic information, military or veteran service, religion, creed, sex, gender, pregnancy, childbirth, caregiver status, marital status, citizenship or immigration status, sexual orientation, gender identity or expression or any other trait protected by applicable law.
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