Bayer
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Senior Manager, Walmart Retail Media Strategy The Senior Manager, Walmart Retail Media Strategy will play a critical leadership role within the Media and Digital Platforms team, responsible for shaping, developing, and guiding Bayer Consumer Health’s retail media strategies with Walmart across our portfolio of brands. This role ensures our national and retail media investments are integrated, complementary, and deliver maximum business impact. This position operates at the intersection of Brand, Shopper Marketing, Sales, Commercial Strategy, Media Activation, National Media Strategy, and Analytics—while directly leading partnerships with Walmart Connect (WMC), other key retail media networks, and agency partners.
As a senior retail media subject matter expert, this role will influence investment decisions, lead cross‑functional alignment, and champion the evolution of Bayer’s WMC strategy. The Senior Manager will oversee holistic planning across WMC, ensuring data‑driven insights inform acceleration or course correction where needed. They will also serve as a thought leader in leveraging emerging platforms and technologies, data tools, and best‑in‑class measurement frameworks.
Your Tasks And Responsibilities
Lead the end-to-end Walmart media cross-channel strategy across assigned brands and retailer partners, ensuring alignment with national media, sales, and business objectives.
Drive cross-functional integration between Brand, Sales, Shopper Marketing, and Media teams to ensure media planning reflects consumer-first thinking and business growth priorities.
Lead and manage agency partners and internal cross-functional stakeholders to drive efficiency, best‑in‑class execution, and continuous innovation in Walmart Connect and other retail media partners.
Leverage data and insights to drive plan acceleration or course corrections as necessary, including the amplification and use of key platforms such as Scintilla, internal reporting tools, and external media platforms.
Serve as the key liaison with Walmart Connect and other retail media partners, identifying opportunities for growth, innovation, and partnership optimization.
Guide budget stewardship and investment strategy across Walmart Connect and other retail media networks to maximize ROI and business impact.
Utilize retailer data platforms and advanced analytics to inform strategy, audience design, and media mix optimization.
Partner with Analytics and Insights teams to evolve measurement frameworks and demonstrate media’s contribution to incremental sales and brand growth.
Champion a culture of continuous learning and education around retail media, bringing forward thought leadership on platform innovation, audience data, and creative optimization.
Coach and develop junior team members, contributing to Bayer’s in‑house retail media and eCommerce expertise.
Who You Are Bayer seeks an incumbent who possesses the following:
Required
Proven experience leading strategic partnerships across Walmart Connect and other major retail media networks.
Expertise with data and analytics tools (e.g., Scintilla) to drive insights‑based decision‑making.
Demonstrated ability to lead cross‑functional teams and agency partners toward unified strategic outcomes.
Strong financial acumen with experience managing large‑scale media budgets and delivering ROI accountability.
Excellent communication, presentation, and organizational skills with the ability to influence at all organizational levels.
Proactive, innovative mindset with the ability to thrive in a fast‑paced, complex environment.
Bachelor’s degree.
Preferred
10–14 years of digital media experience, with significant focus on Walmart Connect and retail media strategy within a large brand or agency environment.
Employees can expect to be paid a salary of approximately $138-207k. Additional compensation may include a bonus or incentive program (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc. This salary (or salary range) is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.
This posting will be available for application until at least 12/10/25.
YOUR APPLICATION Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.
To all recruitment agencies: Bayer does not accept unsolicited third‑party resumes.
Bayer is an Equal Opportunity Employer/Disabled/Veterans.
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
Bayer is an E‑Verify Employer.
Location:
United States : New Jersey : Whippany
Division:
Consumer Health
Reference Code:
856356
Contact Us
Email:
hrop_usa@bayer.com
Seniority level
Director
Employment type
Full‑time
Job function
Sales and Business Development
Industries
Chemical Manufacturing, Pharmaceutical Manufacturing, and Biotechnology Research
#J-18808-Ljbffr
Senior Manager, Walmart Retail Media Strategy The Senior Manager, Walmart Retail Media Strategy will play a critical leadership role within the Media and Digital Platforms team, responsible for shaping, developing, and guiding Bayer Consumer Health’s retail media strategies with Walmart across our portfolio of brands. This role ensures our national and retail media investments are integrated, complementary, and deliver maximum business impact. This position operates at the intersection of Brand, Shopper Marketing, Sales, Commercial Strategy, Media Activation, National Media Strategy, and Analytics—while directly leading partnerships with Walmart Connect (WMC), other key retail media networks, and agency partners.
As a senior retail media subject matter expert, this role will influence investment decisions, lead cross‑functional alignment, and champion the evolution of Bayer’s WMC strategy. The Senior Manager will oversee holistic planning across WMC, ensuring data‑driven insights inform acceleration or course correction where needed. They will also serve as a thought leader in leveraging emerging platforms and technologies, data tools, and best‑in‑class measurement frameworks.
Your Tasks And Responsibilities
Lead the end-to-end Walmart media cross-channel strategy across assigned brands and retailer partners, ensuring alignment with national media, sales, and business objectives.
Drive cross-functional integration between Brand, Sales, Shopper Marketing, and Media teams to ensure media planning reflects consumer-first thinking and business growth priorities.
Lead and manage agency partners and internal cross-functional stakeholders to drive efficiency, best‑in‑class execution, and continuous innovation in Walmart Connect and other retail media partners.
Leverage data and insights to drive plan acceleration or course corrections as necessary, including the amplification and use of key platforms such as Scintilla, internal reporting tools, and external media platforms.
Serve as the key liaison with Walmart Connect and other retail media partners, identifying opportunities for growth, innovation, and partnership optimization.
Guide budget stewardship and investment strategy across Walmart Connect and other retail media networks to maximize ROI and business impact.
Utilize retailer data platforms and advanced analytics to inform strategy, audience design, and media mix optimization.
Partner with Analytics and Insights teams to evolve measurement frameworks and demonstrate media’s contribution to incremental sales and brand growth.
Champion a culture of continuous learning and education around retail media, bringing forward thought leadership on platform innovation, audience data, and creative optimization.
Coach and develop junior team members, contributing to Bayer’s in‑house retail media and eCommerce expertise.
Who You Are Bayer seeks an incumbent who possesses the following:
Required
Proven experience leading strategic partnerships across Walmart Connect and other major retail media networks.
Expertise with data and analytics tools (e.g., Scintilla) to drive insights‑based decision‑making.
Demonstrated ability to lead cross‑functional teams and agency partners toward unified strategic outcomes.
Strong financial acumen with experience managing large‑scale media budgets and delivering ROI accountability.
Excellent communication, presentation, and organizational skills with the ability to influence at all organizational levels.
Proactive, innovative mindset with the ability to thrive in a fast‑paced, complex environment.
Bachelor’s degree.
Preferred
10–14 years of digital media experience, with significant focus on Walmart Connect and retail media strategy within a large brand or agency environment.
Employees can expect to be paid a salary of approximately $138-207k. Additional compensation may include a bonus or incentive program (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc. This salary (or salary range) is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.
This posting will be available for application until at least 12/10/25.
YOUR APPLICATION Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.
To all recruitment agencies: Bayer does not accept unsolicited third‑party resumes.
Bayer is an Equal Opportunity Employer/Disabled/Veterans.
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
Bayer is an E‑Verify Employer.
Location:
United States : New Jersey : Whippany
Division:
Consumer Health
Reference Code:
856356
Contact Us
Email:
hrop_usa@bayer.com
Seniority level
Director
Employment type
Full‑time
Job function
Sales and Business Development
Industries
Chemical Manufacturing, Pharmaceutical Manufacturing, and Biotechnology Research
#J-18808-Ljbffr