Critical Mass
In this role, you’ll define and lead the vision for best-in-class SEO strategies across some of the world’s most recognized brands.
As Director of SEO, you are both a strategic leader and a hands-on innovator—able to translate the evolving search landscape into actionable opportunities for clients and the agency alike. You know how to unlock the stories found in data, and translate those stories into opportunities to meet customers wherever they’re searching. You’ll use search insights to craft data-driven strategies that demonstrate a deep understanding of our clients’ businesses, objectives, and customers. You’ll also develop strategic SEO roadmaps and processes to drive measurable results through content strategy, user experience, and a strong technical foundation.
You’ll play a pivotal role in expanding our SEO services and capabilities, building high-performance teams, and helping our clients achieve top-tier performance.
This is a contract role until March 30, 2026.
You Will
Lead the creation, definition, execution, and optimization of holistic search strategies
Represent the Search practice within the agency as a senior strategic thought leader, innovator, and champion for the role of search across the customer journey
Hire, manage, and grow a high-performing team of search strategists
Serve as an integral part of the account leadership team, making recommendations on strategy and approach to drive innovation and performance
Use search data (in conjunction with other research sources) to understand user intent, drive content strategies, and identify business opportunities for clients
Pitch and implement new search projects and service offerings
Lead and implement AI Search Optimization/GEO strategies
Define success metrics and translate SEO results to business objectives
Collaborate with cross-functional teams to incorporate SEO strategies and best practices
Deliver actionable insights and strategic recommendations to clients through insightful, visually compelling reports
Optimize social search channels (e.g. YouTube, TikTok) to maximize brand and content visibility across the digital landscape
Integrate paid and organic search strategies and workflows to reduce costs while maximizing key business activities
Conduct regular SEO audits and competitive analyses
Effectively convey SEO concepts and success stories in a concise and easy-to-understand manner
Develop frameworks and processes to systematically track and improve search performance
Advise on technical website development to maximize search indexability and visibility, including JavaScript SEO and accessibility considerations
Define search-driven guidelines and requirements for page content, copy, page speed, accessibility, indexability, structured markup, site architecture, URL structure, page titles, meta descriptions, headings, anchor text, internal linking, site maps, etc.
Monitor, analyze, and report on search results and performance to both internal and external stakeholders
Keep current with the latest digital trends and changes in the search marketing landscape, identifying new opportunities for clients (e.g. AI search, ML-driven automation, visual search, voice search, social search, etc.)
You Have
8-10+ years of search experience, including 3+ years leading high-performing teams
Experience leading and managing a team of SEO specialists
Excellent written and verbal communication, with strong presentation and data storytelling skills
Track record of driving measurable performance improvements
Ecomm/retail SEO strategy and experience (e.g. optimizing product/category pages), with a systematic approach that has driven measurable results and incorporates
Experience with GEO and AI search optimization for both AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.)
Experience with global brands and international SEO, including strategies for multiple regional sites, languages, etc.
Strong project management and organizational skills, with the ability to drive progress and manage multiple projects and deadlines simultaneously
Experience defining and documenting internal processes and best practices to improve SEO implementation
Deep understanding of search engine algorithms, ranking factors, SEO best practices, and technical SEO
Proficiency in third-party SEO/SEM tools, such as SEMrush, BrightEdge, Ahrefs, ScreamingFrog, etc.
Proficiency in data analytics and visualization tools, such as Google Analytics, Google Data Studio, Adobe Analytics, Google Search Console, Tableau, etc.
Experience with GEO/AI search tracking tools, such as Profound, BlueFish, BrightEdge AI Catalyst, etc.
Strong Excel skills, including pivot tables, vlook-ups, and comfort working with large datasets
Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions
Experience developing and executing content strategies that improve brand visibility, traffic and engagement through content creation and optimization
A proactive, self-starter attitude
Experience with testing and leveraging AI tools (ChatGPT, etc.) for SEO tasks and workflows
Experience with paid search/SEM, or experience driving integrating SEO/SEM strategies and workflows
We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.
Salary Range
$90 - $95 USD
Critical Mass is an equal opportunity employer.
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As Director of SEO, you are both a strategic leader and a hands-on innovator—able to translate the evolving search landscape into actionable opportunities for clients and the agency alike. You know how to unlock the stories found in data, and translate those stories into opportunities to meet customers wherever they’re searching. You’ll use search insights to craft data-driven strategies that demonstrate a deep understanding of our clients’ businesses, objectives, and customers. You’ll also develop strategic SEO roadmaps and processes to drive measurable results through content strategy, user experience, and a strong technical foundation.
You’ll play a pivotal role in expanding our SEO services and capabilities, building high-performance teams, and helping our clients achieve top-tier performance.
This is a contract role until March 30, 2026.
You Will
Lead the creation, definition, execution, and optimization of holistic search strategies
Represent the Search practice within the agency as a senior strategic thought leader, innovator, and champion for the role of search across the customer journey
Hire, manage, and grow a high-performing team of search strategists
Serve as an integral part of the account leadership team, making recommendations on strategy and approach to drive innovation and performance
Use search data (in conjunction with other research sources) to understand user intent, drive content strategies, and identify business opportunities for clients
Pitch and implement new search projects and service offerings
Lead and implement AI Search Optimization/GEO strategies
Define success metrics and translate SEO results to business objectives
Collaborate with cross-functional teams to incorporate SEO strategies and best practices
Deliver actionable insights and strategic recommendations to clients through insightful, visually compelling reports
Optimize social search channels (e.g. YouTube, TikTok) to maximize brand and content visibility across the digital landscape
Integrate paid and organic search strategies and workflows to reduce costs while maximizing key business activities
Conduct regular SEO audits and competitive analyses
Effectively convey SEO concepts and success stories in a concise and easy-to-understand manner
Develop frameworks and processes to systematically track and improve search performance
Advise on technical website development to maximize search indexability and visibility, including JavaScript SEO and accessibility considerations
Define search-driven guidelines and requirements for page content, copy, page speed, accessibility, indexability, structured markup, site architecture, URL structure, page titles, meta descriptions, headings, anchor text, internal linking, site maps, etc.
Monitor, analyze, and report on search results and performance to both internal and external stakeholders
Keep current with the latest digital trends and changes in the search marketing landscape, identifying new opportunities for clients (e.g. AI search, ML-driven automation, visual search, voice search, social search, etc.)
You Have
8-10+ years of search experience, including 3+ years leading high-performing teams
Experience leading and managing a team of SEO specialists
Excellent written and verbal communication, with strong presentation and data storytelling skills
Track record of driving measurable performance improvements
Ecomm/retail SEO strategy and experience (e.g. optimizing product/category pages), with a systematic approach that has driven measurable results and incorporates
Experience with GEO and AI search optimization for both AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.)
Experience with global brands and international SEO, including strategies for multiple regional sites, languages, etc.
Strong project management and organizational skills, with the ability to drive progress and manage multiple projects and deadlines simultaneously
Experience defining and documenting internal processes and best practices to improve SEO implementation
Deep understanding of search engine algorithms, ranking factors, SEO best practices, and technical SEO
Proficiency in third-party SEO/SEM tools, such as SEMrush, BrightEdge, Ahrefs, ScreamingFrog, etc.
Proficiency in data analytics and visualization tools, such as Google Analytics, Google Data Studio, Adobe Analytics, Google Search Console, Tableau, etc.
Experience with GEO/AI search tracking tools, such as Profound, BlueFish, BrightEdge AI Catalyst, etc.
Strong Excel skills, including pivot tables, vlook-ups, and comfort working with large datasets
Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions
Experience developing and executing content strategies that improve brand visibility, traffic and engagement through content creation and optimization
A proactive, self-starter attitude
Experience with testing and leveraging AI tools (ChatGPT, etc.) for SEO tasks and workflows
Experience with paid search/SEM, or experience driving integrating SEO/SEM strategies and workflows
We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.
Salary Range
$90 - $95 USD
Critical Mass is an equal opportunity employer.
#J-18808-Ljbffr