Site Impact
Site Impact is a leading multi-channel marketing technology company helping brands and agencies reach targeted audiences at scale. We combine a proprietary identity graph, real-time analytics, and a commitment to innovation to create measurable results for our partners.
About the Role We are seeking a results-driven
Senior Media Buyer
to join our dynamic digital media team. This individual will be responsible for developing, executing, and optimizing performance-driven digital media campaigns across various platforms such as display, native, paid search, and programmatic platforms to achieve our clients' or company’s advertising goals. The ideal candidate is a data-savvy professional with a deep understanding of the digital media ecosystem, campaign strategy, and performance analytics.
Key Responsibilities
Design full-funnel digital media strategies to drive acquisition, awareness, and engagement.
Align campaign goals with business objectives and customer lifecycle stages.
Campaign Management
Oversee media buying and optimization across Display platforms such as Taboola, Outbrain, MGID, and other DSPs. Bonus points for Paid Search and Social.
Collaborate on creative execution and optimization.
Ability and organization to manage thousands of campaigns a day.
Performance Optimization
Analyze campaign results using media platforms, GA4, internal dashboards, and BI tools.
Propose and implement A/B tests, bidding strategies, and audience segmentation.
Budget Ownership
Allocate and monitor budgets across all paid channels.
Forecast spend and ROI based on performance trends and goals.
Work with internal teams (creative, product, dev) and external partners (agencies, vendors).
Reporting & Insights
Deliver actionable insights and regular performance reports.
Qualifications
3–5+ years of digital media experience, including hands‑on ad platform management in an agency is highly desirable.
Proven ability to drive results through multi‑channel campaigns.
Strong knowledge of paid media platforms (DSPs, Native, Search, etc).
Knowledge in ad‑tech ecosystems for data activation, audience targeting and enablement.
Advanced proficiency in GA4, Google Tag Manager, Looker Studio, Excel/Sheets.
Excellent communication, organizational, and stakeholder management skills.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Advertising
Industries Advertising Services
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About the Role We are seeking a results-driven
Senior Media Buyer
to join our dynamic digital media team. This individual will be responsible for developing, executing, and optimizing performance-driven digital media campaigns across various platforms such as display, native, paid search, and programmatic platforms to achieve our clients' or company’s advertising goals. The ideal candidate is a data-savvy professional with a deep understanding of the digital media ecosystem, campaign strategy, and performance analytics.
Key Responsibilities
Design full-funnel digital media strategies to drive acquisition, awareness, and engagement.
Align campaign goals with business objectives and customer lifecycle stages.
Campaign Management
Oversee media buying and optimization across Display platforms such as Taboola, Outbrain, MGID, and other DSPs. Bonus points for Paid Search and Social.
Collaborate on creative execution and optimization.
Ability and organization to manage thousands of campaigns a day.
Performance Optimization
Analyze campaign results using media platforms, GA4, internal dashboards, and BI tools.
Propose and implement A/B tests, bidding strategies, and audience segmentation.
Budget Ownership
Allocate and monitor budgets across all paid channels.
Forecast spend and ROI based on performance trends and goals.
Work with internal teams (creative, product, dev) and external partners (agencies, vendors).
Reporting & Insights
Deliver actionable insights and regular performance reports.
Qualifications
3–5+ years of digital media experience, including hands‑on ad platform management in an agency is highly desirable.
Proven ability to drive results through multi‑channel campaigns.
Strong knowledge of paid media platforms (DSPs, Native, Search, etc).
Knowledge in ad‑tech ecosystems for data activation, audience targeting and enablement.
Advanced proficiency in GA4, Google Tag Manager, Looker Studio, Excel/Sheets.
Excellent communication, organizational, and stakeholder management skills.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Advertising
Industries Advertising Services
#J-18808-Ljbffr