dbt Labs
Staff Product Marketing Manager - Enterprise Solutions
dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. Since 2016, we've grown from an open source project into the leading analytics engineering platform, now used by over 50,000 teams every week.
As of February 2025, we've surpassed $100 million in annual recurring revenue (ARR) and serve more than 5,400 dbt Cloud customers, including JetBlue, HubSpot, Vodafone New Zealand, and Dunelm. We're backed by top-tier investors including Andreessen Horowitz, Sequoia Capital, and Altimeter.
At our core, we believe in empowering data practitioners:
Code-based data transformations unlock transparency, flexibility, and collaboration; analysts should adopt software engineering best practices; core analytics infrastructure should be open source and user-controlled; analytic code not just toolsshould be shared and community-driven.
dbt is now synonymous with analytics engineering, defining the modern data stack and serving as the data control plane for enterprise teams around the world. And we're just getting started. We're growing fast and building a team of passionate, curious people across the globe. Learn more about what makes us special by checking out our values.
What You’ll Do Own strategic messaging, positioning & differentiation
Create clarity of ownership and execution across use case solutions messaging, persona strategy, enterprise sales plays, and enablement content.
Build narratives and market-facing content that clearly communicate the business value of dbt to executive buyers and mid-level technical champions.
Own positioning, messaging, and value propositions for our platform and key solutions across use cases and industries.
Bring market, customer, and competitive insights back to product, pricing, and packaging decisions, ensuring roadmap prioritization reflects real buyer needs.
Drive cross-functional go-to-market success
Translate complex technical capabilities into clear, field-ready narratives that drive adoption and pipeline from initial awareness to final decision.
Partner with demand gen and campaign teams to build campaign strategy and align launch tactics with pipeline goals and buyer journey gaps; measure and report on the effectiveness of marketing campaigns and use insights to drive continuous improvement.
Package strategic sales plays into end-to-end GTM kits: pitch decks, demo flows, discovery guides and objection handling, short- and long-form content, customer testimonials, and competitive positioning.
Partner closely with sales enablement to ensure high adoption and measurable impact.
Serve as a visible, trusted leader across sales, product, and marketing, representing the voice of product marketing in key internal and customer-facing forums.
You're A Good Fit If You Have
6+ years of experience in product or solutions marketing, preferably within the data analytics domain.
A proven track record of developing and executing successful sales plays and marketing campaigns for B2B software products.
Strong understanding of the data analytics industry and its challenges, with the ability to translate complex concepts into clear, compelling messaging.
Exceptional written and verbal communication skills, with a talent and passion for storytelling.
Experience working with cross-functional teams, demonstrating strong leadership and collaborative abilities.
Demonstrated analytical skills, with the ability to leverage data to inform marketing strategies and decisions.
You'll Have An Edge If You Have
Prior experience working at a data analytics and / or open source software company.
Experience with value selling frameworks such as Command of the Message.
Familiarity with the modern analytics stack, and a strong grasp of market dynamics within it.
Experience as an end-user of dbt, and / or experience as a data analyst, data engineer, or data scientist.
Compensation & Benefits
Annual Salary: $175,000 - $240,000 USD
Equity Stake
Unlimited vacation (and yes we use it!)
401k
Pension Plan
16 weeks Paid Parental LeaveWellness stipend
Home office stipend, and more!
Equity or comparable benefits may be offered depending on the legal limitations.
What To Expect In The Hiring Process (All Video Interviews Unless Accommodations Are Needed)
Interview with Talent Acquisition Partner
Interview with Hiring Manager
Team Interviews
Final Round Values Interview
dbt Labs is an equal opportunity employer, committed to building an inclusive team that welcomes diverse perspectives, backgrounds, and experiences. Even if your experience doesn't perfectly align with the job description, we encourage you to apply we value potential just as much as a perfect resume.
#J-18808-Ljbffr
As of February 2025, we've surpassed $100 million in annual recurring revenue (ARR) and serve more than 5,400 dbt Cloud customers, including JetBlue, HubSpot, Vodafone New Zealand, and Dunelm. We're backed by top-tier investors including Andreessen Horowitz, Sequoia Capital, and Altimeter.
At our core, we believe in empowering data practitioners:
Code-based data transformations unlock transparency, flexibility, and collaboration; analysts should adopt software engineering best practices; core analytics infrastructure should be open source and user-controlled; analytic code not just toolsshould be shared and community-driven.
dbt is now synonymous with analytics engineering, defining the modern data stack and serving as the data control plane for enterprise teams around the world. And we're just getting started. We're growing fast and building a team of passionate, curious people across the globe. Learn more about what makes us special by checking out our values.
What You’ll Do Own strategic messaging, positioning & differentiation
Create clarity of ownership and execution across use case solutions messaging, persona strategy, enterprise sales plays, and enablement content.
Build narratives and market-facing content that clearly communicate the business value of dbt to executive buyers and mid-level technical champions.
Own positioning, messaging, and value propositions for our platform and key solutions across use cases and industries.
Bring market, customer, and competitive insights back to product, pricing, and packaging decisions, ensuring roadmap prioritization reflects real buyer needs.
Drive cross-functional go-to-market success
Translate complex technical capabilities into clear, field-ready narratives that drive adoption and pipeline from initial awareness to final decision.
Partner with demand gen and campaign teams to build campaign strategy and align launch tactics with pipeline goals and buyer journey gaps; measure and report on the effectiveness of marketing campaigns and use insights to drive continuous improvement.
Package strategic sales plays into end-to-end GTM kits: pitch decks, demo flows, discovery guides and objection handling, short- and long-form content, customer testimonials, and competitive positioning.
Partner closely with sales enablement to ensure high adoption and measurable impact.
Serve as a visible, trusted leader across sales, product, and marketing, representing the voice of product marketing in key internal and customer-facing forums.
You're A Good Fit If You Have
6+ years of experience in product or solutions marketing, preferably within the data analytics domain.
A proven track record of developing and executing successful sales plays and marketing campaigns for B2B software products.
Strong understanding of the data analytics industry and its challenges, with the ability to translate complex concepts into clear, compelling messaging.
Exceptional written and verbal communication skills, with a talent and passion for storytelling.
Experience working with cross-functional teams, demonstrating strong leadership and collaborative abilities.
Demonstrated analytical skills, with the ability to leverage data to inform marketing strategies and decisions.
You'll Have An Edge If You Have
Prior experience working at a data analytics and / or open source software company.
Experience with value selling frameworks such as Command of the Message.
Familiarity with the modern analytics stack, and a strong grasp of market dynamics within it.
Experience as an end-user of dbt, and / or experience as a data analyst, data engineer, or data scientist.
Compensation & Benefits
Annual Salary: $175,000 - $240,000 USD
Equity Stake
Unlimited vacation (and yes we use it!)
401k
Pension Plan
16 weeks Paid Parental LeaveWellness stipend
Home office stipend, and more!
Equity or comparable benefits may be offered depending on the legal limitations.
What To Expect In The Hiring Process (All Video Interviews Unless Accommodations Are Needed)
Interview with Talent Acquisition Partner
Interview with Hiring Manager
Team Interviews
Final Round Values Interview
dbt Labs is an equal opportunity employer, committed to building an inclusive team that welcomes diverse perspectives, backgrounds, and experiences. Even if your experience doesn't perfectly align with the job description, we encourage you to apply we value potential just as much as a perfect resume.
#J-18808-Ljbffr