Baxter International Inc.
Associate Director, Marketing Communications,
Baxter International Inc., Deerfield, Illinois, United States, 60063
Associate Director, Marketing Communications
This is where
your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. Our founding belief in 1931 continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Baxter colleagues are united by our Mission to Save and Sustain Lives, driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and hold each other accountable for delivering exceptional results.
Your role at Baxter: As an Associate Director, Marketing Communications, you will have ideas grounded in research and knowledge of the marketplace. Your skills in planning and implementing these ideas are what make you an outstanding business partner and marketer. You think critically, communicate clearly, and help us compete. Your curiosity, love of learning, and active listening give you a significant understanding of healthcare and business. You are a team player, competitive, and determined to achieve results and get things done. At Baxter, we think strategically about getting products to those who need them by understanding their value, the market, and the approach to reach the right individuals.
What You’ll Be Doing As an Associate Director of Marketing Communications, you will lead the development and implementation of marketing strategies and communications plans for the US market, with global oversight, in collaboration with Upstream and Downstream leaders. This role requires problem‑solving, outstanding leadership, technical knowledge, and a profound grasp of the marketing industry. You will lead a team supporting our Surgical, Patient Support Systems, Connected Care, and Services businesses.
Marketing Strategy and Planning
Develop and implement a comprehensive marketing communications strategy that aligns with business objectives.
Benchmark and continuously improve by staying up to date with industry trends and best practices.
Advance marketing operations capabilities to drive efficiency, effectiveness, and scalability.
Marketing Communications Function Leadership
Lead a marketing communications team, managing specialists, creative, digital, and contracted resources.
Plan, develop, and implement programs that drive sales and brand preference, including collateral, web content, digital campaigns, and tradeshows.
Measure and evaluate program effectiveness, track performance, and provide insights to inform future strategies.
Budget Management and Governance
Manage the marketing communications budget, aligning to all business functions and strategic goals.
Ensure compliance with industry standards, regulatory requirements, and company policies.
Brand Management and Leadership
Evolve the marketing communications function to be best‑in‑class B2B marketing.
Play a leadership role in fostering and governing the Baxter brand, from visual to editorial perspectives.
Provide input and leadership for major enterprise initiatives, including rebranding and advertising processes.
Partner Engagement and Collaboration
Collaborate with upstream and downstream leaders to ensure alignment and effective execution.
Collaborate with the corporate communications team to leverage capabilities and drive effectiveness.
Work with teams across Baxter to ensure seamless execution of programs.
What You’ll Bring
Bachelor’s degree, preferably in Marketing, Communications, Advertising or equivalent.
10+ years’ experience in marketing communications and/or advertising; healthcare marketing background preferred.
Direct experience managing and supporting a team, fostering collaboration, and helping individuals grow.
Experience working in an in‑house marketing communications setting, agency, or similar fast‑paced environment.
Keen understanding of marketing communications/advertising strategies and their purposes.
Ability to benchmark and bring new strategies for continuous improvement.
Clear direction to designers, freelancers, and agency partners.
Experience with marketing automation platforms and lead management processes.
Strong grasp of branding strategy, visually and editorially.
Strong project management skills and proven ability to drive multiple tasks to completion.
Resourceful, problem‑solving team player with a “can‑do” attitude, participating across functional teams.
Experience in healthcare and/or B2B marketing.
Baxter is committed to flexibility in the workplace through a flexible workplace policy, including a required minimum number of onsite days. Benefits include medical, dental, life, accident, and disability coverage starting day one, along with a 401(k) retirement plan, employee stock purchase plan, flexible spending accounts, educational assistance, paid holidays, PTO, family and medical leave, and parental leave. For additional details, consult the Benefits site.
Equal Employment Opportunity Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability, or any other legally protected characteristic. Reasonable Accommodations Baxter provides reasonable accommodations for individuals with disabilities worldwide. If you need an accommodation, please click here to let us know. Recruitment Fraud Notice Baxter discourages job‑scams. Review our Recruitment Fraud Notice for protection information.
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your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. Our founding belief in 1931 continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Baxter colleagues are united by our Mission to Save and Sustain Lives, driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and hold each other accountable for delivering exceptional results.
Your role at Baxter: As an Associate Director, Marketing Communications, you will have ideas grounded in research and knowledge of the marketplace. Your skills in planning and implementing these ideas are what make you an outstanding business partner and marketer. You think critically, communicate clearly, and help us compete. Your curiosity, love of learning, and active listening give you a significant understanding of healthcare and business. You are a team player, competitive, and determined to achieve results and get things done. At Baxter, we think strategically about getting products to those who need them by understanding their value, the market, and the approach to reach the right individuals.
What You’ll Be Doing As an Associate Director of Marketing Communications, you will lead the development and implementation of marketing strategies and communications plans for the US market, with global oversight, in collaboration with Upstream and Downstream leaders. This role requires problem‑solving, outstanding leadership, technical knowledge, and a profound grasp of the marketing industry. You will lead a team supporting our Surgical, Patient Support Systems, Connected Care, and Services businesses.
Marketing Strategy and Planning
Develop and implement a comprehensive marketing communications strategy that aligns with business objectives.
Benchmark and continuously improve by staying up to date with industry trends and best practices.
Advance marketing operations capabilities to drive efficiency, effectiveness, and scalability.
Marketing Communications Function Leadership
Lead a marketing communications team, managing specialists, creative, digital, and contracted resources.
Plan, develop, and implement programs that drive sales and brand preference, including collateral, web content, digital campaigns, and tradeshows.
Measure and evaluate program effectiveness, track performance, and provide insights to inform future strategies.
Budget Management and Governance
Manage the marketing communications budget, aligning to all business functions and strategic goals.
Ensure compliance with industry standards, regulatory requirements, and company policies.
Brand Management and Leadership
Evolve the marketing communications function to be best‑in‑class B2B marketing.
Play a leadership role in fostering and governing the Baxter brand, from visual to editorial perspectives.
Provide input and leadership for major enterprise initiatives, including rebranding and advertising processes.
Partner Engagement and Collaboration
Collaborate with upstream and downstream leaders to ensure alignment and effective execution.
Collaborate with the corporate communications team to leverage capabilities and drive effectiveness.
Work with teams across Baxter to ensure seamless execution of programs.
What You’ll Bring
Bachelor’s degree, preferably in Marketing, Communications, Advertising or equivalent.
10+ years’ experience in marketing communications and/or advertising; healthcare marketing background preferred.
Direct experience managing and supporting a team, fostering collaboration, and helping individuals grow.
Experience working in an in‑house marketing communications setting, agency, or similar fast‑paced environment.
Keen understanding of marketing communications/advertising strategies and their purposes.
Ability to benchmark and bring new strategies for continuous improvement.
Clear direction to designers, freelancers, and agency partners.
Experience with marketing automation platforms and lead management processes.
Strong grasp of branding strategy, visually and editorially.
Strong project management skills and proven ability to drive multiple tasks to completion.
Resourceful, problem‑solving team player with a “can‑do” attitude, participating across functional teams.
Experience in healthcare and/or B2B marketing.
Baxter is committed to flexibility in the workplace through a flexible workplace policy, including a required minimum number of onsite days. Benefits include medical, dental, life, accident, and disability coverage starting day one, along with a 401(k) retirement plan, employee stock purchase plan, flexible spending accounts, educational assistance, paid holidays, PTO, family and medical leave, and parental leave. For additional details, consult the Benefits site.
Equal Employment Opportunity Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability, or any other legally protected characteristic. Reasonable Accommodations Baxter provides reasonable accommodations for individuals with disabilities worldwide. If you need an accommodation, please click here to let us know. Recruitment Fraud Notice Baxter discourages job‑scams. Review our Recruitment Fraud Notice for protection information.
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