TikTok
Responsibilities
Build and execute innovative marketing strategies to accelerate SMB adoption and revenue growth, owning regional targets for priority initiatives and campaigns specifically for the independent media buying agency sector.
Partner closely with Sales and Product teams to size opportunities, define success drivers, and ensure a seamless client experience.
Create clear, value-driven GTM narratives and integrated marketing campaigns across channels—events, webinars, email, web, and social—to inspire agency advertisers to grow with TikTok.
Develop joint toolkits, pitch materials, and agency content strategies that arm internal teams and partners with actionable insights and creative storytelling.
Plan and deliver with excellence: manage launch calendars, budgets, and KPIs, surfacing opportunities and proactively addressing barriers to deliver measurable business results on time.
Oversee best‑in‑class content development, collaborating with internal and external creative partners—writers, designers, creators, and agencies.
Track performance across campaigns, analyze results, and continuously optimize strategies for full‑funnel success—from leads to incremental revenue.
Package successful regional strategies and share them globally, enabling other markets to replicate wins and drive broader impact.
Advocate for the voice of the customer by leveraging data and insights to influence internal teams and build solution‑oriented narratives.
Develop agency‑specific toolkits, case studies, and success stories that agencies can leverage with their advertiser clients.
Partner with agencies to create joint marketing initiatives, thought leadership content, and industry insights that position both parties as market leaders.
Own and manage a centralized library of enablement resources, including playbooks, toolkits, video explainers, onboarding guides, and FAQs.
About the Team The Global Business Solutions, SMB Marketing Team’s purpose is to make TikTok the most relevant growth platform for small and medium‑sized businesses, providing education, guidance, and showcasing success. The SMB Marketing Team works in close collaboration with the SMB Sales and SMB Product teams, becoming the champions of SMB audiences, continually optimizing performance‑driven messaging strategies and customer journeys.
What We Value in this Role
Aim for the Highest: blend strategic thinking and hands‑on execution, consistently deliver with high standards, take calculated risks for larger gains, with a sharp focus on ROI.
Stay Agile: adapt quickly to changing priorities, embrace new challenges with enthusiasm, show patience and resilience, pursue efficiency and simplicity.
Entrepreneurial Mindset: focus on achieving goals, self‑starter who thrives in a dynamic environment.
Qualifications Minimum Qualifications
Bachelor’s degree in Marketing, Business, or a related field.
Knowledge of how to position and market product solutions to decision makers and practitioners.
Proven track record of success in driving revenue growth in a product‑led organization.
Experience developing and executing GTM strategies to foster executive relationships with a genuine interest in customers’ success.
Excellent communication, presentation, and interpersonal skills.
Experience working with CRM and marketing automation platforms (e.g., HubSpot).
Interest and familiarity with adtech and automated solutions and an expert in digital advertising.
Preferred Qualifications
Ability to thrive in a fast‑paced environment and effectively manage multiple priorities; bias toward MVP delivery.
Proactive mindset, excellent storytelling abilities, and comfort working in ambiguous situations.
Data‑driven, speaking the language of business results, while possessing a strong creative marketing sensibility and campaign expertise.
Strong cross‑functional collaborator, representing broader business drivers to guide long‑term success.
Experience with advertising platforms and technologies.
Ability to travel to LA, Austin, or NY 1x or more per month.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are passionate about this and hope you are too.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information Compensation Description (Annually): The base salary range for this position in the selected city is $76,000 - $151,112 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
Seniority level Not Applicable
Employment type Full‑time
Job function Marketing and Sales
Industries Advertising Services, Marketing Services, and Technology, Information and Internet
Other Information Referrals increase your chances of interviewing at TikTok by 2x.
#J-18808-Ljbffr
Build and execute innovative marketing strategies to accelerate SMB adoption and revenue growth, owning regional targets for priority initiatives and campaigns specifically for the independent media buying agency sector.
Partner closely with Sales and Product teams to size opportunities, define success drivers, and ensure a seamless client experience.
Create clear, value-driven GTM narratives and integrated marketing campaigns across channels—events, webinars, email, web, and social—to inspire agency advertisers to grow with TikTok.
Develop joint toolkits, pitch materials, and agency content strategies that arm internal teams and partners with actionable insights and creative storytelling.
Plan and deliver with excellence: manage launch calendars, budgets, and KPIs, surfacing opportunities and proactively addressing barriers to deliver measurable business results on time.
Oversee best‑in‑class content development, collaborating with internal and external creative partners—writers, designers, creators, and agencies.
Track performance across campaigns, analyze results, and continuously optimize strategies for full‑funnel success—from leads to incremental revenue.
Package successful regional strategies and share them globally, enabling other markets to replicate wins and drive broader impact.
Advocate for the voice of the customer by leveraging data and insights to influence internal teams and build solution‑oriented narratives.
Develop agency‑specific toolkits, case studies, and success stories that agencies can leverage with their advertiser clients.
Partner with agencies to create joint marketing initiatives, thought leadership content, and industry insights that position both parties as market leaders.
Own and manage a centralized library of enablement resources, including playbooks, toolkits, video explainers, onboarding guides, and FAQs.
About the Team The Global Business Solutions, SMB Marketing Team’s purpose is to make TikTok the most relevant growth platform for small and medium‑sized businesses, providing education, guidance, and showcasing success. The SMB Marketing Team works in close collaboration with the SMB Sales and SMB Product teams, becoming the champions of SMB audiences, continually optimizing performance‑driven messaging strategies and customer journeys.
What We Value in this Role
Aim for the Highest: blend strategic thinking and hands‑on execution, consistently deliver with high standards, take calculated risks for larger gains, with a sharp focus on ROI.
Stay Agile: adapt quickly to changing priorities, embrace new challenges with enthusiasm, show patience and resilience, pursue efficiency and simplicity.
Entrepreneurial Mindset: focus on achieving goals, self‑starter who thrives in a dynamic environment.
Qualifications Minimum Qualifications
Bachelor’s degree in Marketing, Business, or a related field.
Knowledge of how to position and market product solutions to decision makers and practitioners.
Proven track record of success in driving revenue growth in a product‑led organization.
Experience developing and executing GTM strategies to foster executive relationships with a genuine interest in customers’ success.
Excellent communication, presentation, and interpersonal skills.
Experience working with CRM and marketing automation platforms (e.g., HubSpot).
Interest and familiarity with adtech and automated solutions and an expert in digital advertising.
Preferred Qualifications
Ability to thrive in a fast‑paced environment and effectively manage multiple priorities; bias toward MVP delivery.
Proactive mindset, excellent storytelling abilities, and comfort working in ambiguous situations.
Data‑driven, speaking the language of business results, while possessing a strong creative marketing sensibility and campaign expertise.
Strong cross‑functional collaborator, representing broader business drivers to guide long‑term success.
Experience with advertising platforms and technologies.
Ability to travel to LA, Austin, or NY 1x or more per month.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are passionate about this and hope you are too.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information Compensation Description (Annually): The base salary range for this position in the selected city is $76,000 - $151,112 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
Seniority level Not Applicable
Employment type Full‑time
Job function Marketing and Sales
Industries Advertising Services, Marketing Services, and Technology, Information and Internet
Other Information Referrals increase your chances of interviewing at TikTok by 2x.
#J-18808-Ljbffr