Town of Ashland, MA.
The Town of Ashland seeks a Communications Coordinator who will play a central role in promoting the Town of Ashland’s initiatives, events, and public services by developing effective communication strategies, coordinating marketing efforts, and fostering strong community partnerships.
Responsibilities
Collaborate with other Town departments to develop marketing materials for community events and initiatives.
Market and advertise Town events using multiple platforms, including social media, website updates, print media, email campaigns, and other outreach tools.
Lead efforts to maintain fresh, accurate, and up-to-date content on the Town's website and social media platforms in collaboration with departments and committees.
Work with the public safety departments on emergency communication and time-sensitive public notifications.
Develop and implement tools for internal communication to ensure staff are informed of relevant news, events, and initiatives.
Proactively gather information about Town operations and services to prepare informative, accessible communication materials for the public.
Assist Town departments in promoting Ashland as a destination for residents, visitors, and businesses through strategic outreach and marketing.
Support the development of new and innovative programs and community events in partnership with nonprofits, businesses, and local community groups.
Plan and implement informational programs that promote transparency and civic engagement.
Assist with public presentations, reports, and communications in collaboration with all departments as needed.
Ensure brand consistency and professional standards across all Town communications, including presentations, printed materials, digital content, and signage.
Represent the Town in meetings and community functions to build partnerships and increase visibility of Town initiatives.
Stay current with trends in public communication and outreach; recommend improvements to the Town’s communication strategies, tools, and policies.
Other tasks or duties may be assigned by the Town Manager or their designee.
Key Qualifications & Competencies Communication & Content Creation
Exceptional written and verbal communication skills
Strong storytelling, copywriting, and editing abilities
Experience developing content for newsletters, press releases, blogs, and social media
Digital & Media Skills
Proficiency with social media platforms (Facebook, Instagram, Tik Tok, LinkedIn)
Familiarity with email marketing tools (e.g., Constant Contact), website CMS (e.g., Civic Plus), and basic analytics (e.g., Google Analytics)
Basic graphic design or video editing skills (e.g., Canva and CapCut) a plus
Experience with media relations and press outreach is desirable
Strategic Thinking & Problem Solving
Ability to align communications with organizational goals and community needs
Strong analytical skills to evaluate outreach performance and adapt strategies accordingly
Creative thinker who can bring fresh ideas for public engagement and promotion
Organization & Project Management
Strong time management and organizational skills
Ability to manage multiple tasks and deadlines with accuracy and attention to detail
Experience coordinating projects across teams or departments
Community Engagement & Collaboration
Strong interpersonal skills; able to build relationships with colleagues and public
Experience working with nonprofits and community groups
Comfortable representing the Town at public meetings and events
Committed to fostering equity, inclusion, and civic participation
Recommended Minimum Qualifications
Bachelor’s degree in Communications, Public Relations, Marketing, Public Administration, or a related field
2+ years of experience in public communication, social media, marketing, community development, or a related area
Experience working in local government or nonprofit sectors is a plus
Bilingual or multilingual abilities are beneficial
Must possess a valid Massachusetts Driver’s License.
Salary Range $60,000 – $65,000 per year.
The Town of Ashland is an AA/EEO Employer.
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Responsibilities
Collaborate with other Town departments to develop marketing materials for community events and initiatives.
Market and advertise Town events using multiple platforms, including social media, website updates, print media, email campaigns, and other outreach tools.
Lead efforts to maintain fresh, accurate, and up-to-date content on the Town's website and social media platforms in collaboration with departments and committees.
Work with the public safety departments on emergency communication and time-sensitive public notifications.
Develop and implement tools for internal communication to ensure staff are informed of relevant news, events, and initiatives.
Proactively gather information about Town operations and services to prepare informative, accessible communication materials for the public.
Assist Town departments in promoting Ashland as a destination for residents, visitors, and businesses through strategic outreach and marketing.
Support the development of new and innovative programs and community events in partnership with nonprofits, businesses, and local community groups.
Plan and implement informational programs that promote transparency and civic engagement.
Assist with public presentations, reports, and communications in collaboration with all departments as needed.
Ensure brand consistency and professional standards across all Town communications, including presentations, printed materials, digital content, and signage.
Represent the Town in meetings and community functions to build partnerships and increase visibility of Town initiatives.
Stay current with trends in public communication and outreach; recommend improvements to the Town’s communication strategies, tools, and policies.
Other tasks or duties may be assigned by the Town Manager or their designee.
Key Qualifications & Competencies Communication & Content Creation
Exceptional written and verbal communication skills
Strong storytelling, copywriting, and editing abilities
Experience developing content for newsletters, press releases, blogs, and social media
Digital & Media Skills
Proficiency with social media platforms (Facebook, Instagram, Tik Tok, LinkedIn)
Familiarity with email marketing tools (e.g., Constant Contact), website CMS (e.g., Civic Plus), and basic analytics (e.g., Google Analytics)
Basic graphic design or video editing skills (e.g., Canva and CapCut) a plus
Experience with media relations and press outreach is desirable
Strategic Thinking & Problem Solving
Ability to align communications with organizational goals and community needs
Strong analytical skills to evaluate outreach performance and adapt strategies accordingly
Creative thinker who can bring fresh ideas for public engagement and promotion
Organization & Project Management
Strong time management and organizational skills
Ability to manage multiple tasks and deadlines with accuracy and attention to detail
Experience coordinating projects across teams or departments
Community Engagement & Collaboration
Strong interpersonal skills; able to build relationships with colleagues and public
Experience working with nonprofits and community groups
Comfortable representing the Town at public meetings and events
Committed to fostering equity, inclusion, and civic participation
Recommended Minimum Qualifications
Bachelor’s degree in Communications, Public Relations, Marketing, Public Administration, or a related field
2+ years of experience in public communication, social media, marketing, community development, or a related area
Experience working in local government or nonprofit sectors is a plus
Bilingual or multilingual abilities are beneficial
Must possess a valid Massachusetts Driver’s License.
Salary Range $60,000 – $65,000 per year.
The Town of Ashland is an AA/EEO Employer.
#J-18808-Ljbffr