GUIDEcx
Founded in 2017, GUIDEcx is the customer onboarding platform that helps companies deliver better first impressions and accelerate time-to-value. The platform brings internal teams, customers, and partners into one shared workspace so everyone is aligned on responsibilities, timelines, and progress. Through collaborative project management, automated workflows, visibility dashboards, and engagement insights, GUIDEcx reduces friction, prevents delays, and lowers churn risk.
We’re entering the next stage of our growth. As we launch new GTM motions, deepen thought leadership, expand lifecycle marketing, and ship product updates at a faster pace, we need stronger messaging and presence across the channels where our buyers are paying attention.
About the Role Our new Product Marketing Manager will own how GUIDEcx shows up in the market. That includes crafting the narratives, stories, assets, and programs that help prospects and customers deeply understand our value. This role will be responsible for positioning and messaging, sales and customer-facing enablement, product release communication, and customer marketing motions that drive adoption and retention. Equally important, our PMM will build tight feedback loops that make these initiatives even stronger over time.
This is both a strategic and hands‑on role. You’ll work closely with Marketing, Product, Sales, and Customer Success to ensure our message is consistent, compelling, and tied to revenue outcomes. As GUIDEcx continues to expand its platform and product capabilities, this role will be critical in shaping how we communicate our value across customer lifecycle stages. On any given day, that can mean doing deep work on tailoring our messaging to a specific market and then building a one‑pager to help progress a deal.
The strongest candidates will balance strategic thinking with hands‑on execution, use an ownership mindset to push through ambiguity, and exercise influence across functions with clarity and confidence.
What You’ll Do
Own messaging and positioning. Develop and maintain data‑driven messaging frameworks and positioning documents that clarify our value for target segments and campaigns and ensure the consistency of that story across customer‑facing channels.
Progress deals. Build and maintain a library of sales enablement assets, including pitch decks, customer‑ready one‑pagers, industry‑specific messaging, and business cases. Also, support priority deal cycles with tailored materials that reinforce value.
Grow adoption. Produce internal and external product launch kits (email campaigns, web copy, sales talk tracks, help docs, and customer emails) that drive awareness and adoption.
Lead the webinar program end‑to‑end. You’ll oversee topic selection, guest communications, calendar planning, and post‑event nurture to grow attendance, build awareness and credibility of our brand, and fuel our GTM engine.
Shape customer marketing. Lead customer marketing initiatives that deepen engagement, support product adoption, and drive upsell/cross‑sell motions in partnership with Customer Success.
Build feedback loops. Conduct win/loss and competitive research to equip Sales with insights and inform adjustments in messaging and GTM strategy.
What We’re Looking For
3+ years in product marketing roles, preferably in B2B SaaS.
You have a demonstrated ability to synthesize market data, customer research, and product capabilities into clear, compelling messaging that motivates buying decisions.
You write clearly, confidently, and purposefully. You know decks, web pages, emails, and one‑pagers all need different approaches, but each has the same goal of ensuring the audience immediately understands the value of what we offer.
You may not be a world‑class designer, but you deliver assets that you’d be proud of getting in front of a prospect or customer.
Your work has an impact on revenue, and you can point to data to prove it. You’re willing to call shots and celebrate when you’re on target and calibrate when you’re off.
You’re energized by a fast‑moving team where initiatives evolve and opportunities manifest themselves quickly. You meet these scenarios with a high degree of ownership.
You show up as a leader in cross‑functional work, focusing on clarity and momentum. You know how to align teams, set the direction, and move initiatives forward without needing heavy oversight.
What’s In It For You
The opportunity to shape category narrative in an emerging and accelerating market.
Direct influence on pipeline creation, deal velocity, customer retention, and expansion.
Close collaboration with leadership across Marketing, Product, Sales, and CS.
A growing company environment where your contribution directly impacts strategy.
Flexible remote work with a collaborative, ambitious team.
Compensation Target compensation for this role is $100,000-$120,000 depending on experience, with performance-based incentives.
Location Preference This is a remote role. We are currently prioritizing candidates based in
Utah, California, Texas, or Florida , though exceptional candidates in other locations will be considered.
#J-18808-Ljbffr
We’re entering the next stage of our growth. As we launch new GTM motions, deepen thought leadership, expand lifecycle marketing, and ship product updates at a faster pace, we need stronger messaging and presence across the channels where our buyers are paying attention.
About the Role Our new Product Marketing Manager will own how GUIDEcx shows up in the market. That includes crafting the narratives, stories, assets, and programs that help prospects and customers deeply understand our value. This role will be responsible for positioning and messaging, sales and customer-facing enablement, product release communication, and customer marketing motions that drive adoption and retention. Equally important, our PMM will build tight feedback loops that make these initiatives even stronger over time.
This is both a strategic and hands‑on role. You’ll work closely with Marketing, Product, Sales, and Customer Success to ensure our message is consistent, compelling, and tied to revenue outcomes. As GUIDEcx continues to expand its platform and product capabilities, this role will be critical in shaping how we communicate our value across customer lifecycle stages. On any given day, that can mean doing deep work on tailoring our messaging to a specific market and then building a one‑pager to help progress a deal.
The strongest candidates will balance strategic thinking with hands‑on execution, use an ownership mindset to push through ambiguity, and exercise influence across functions with clarity and confidence.
What You’ll Do
Own messaging and positioning. Develop and maintain data‑driven messaging frameworks and positioning documents that clarify our value for target segments and campaigns and ensure the consistency of that story across customer‑facing channels.
Progress deals. Build and maintain a library of sales enablement assets, including pitch decks, customer‑ready one‑pagers, industry‑specific messaging, and business cases. Also, support priority deal cycles with tailored materials that reinforce value.
Grow adoption. Produce internal and external product launch kits (email campaigns, web copy, sales talk tracks, help docs, and customer emails) that drive awareness and adoption.
Lead the webinar program end‑to‑end. You’ll oversee topic selection, guest communications, calendar planning, and post‑event nurture to grow attendance, build awareness and credibility of our brand, and fuel our GTM engine.
Shape customer marketing. Lead customer marketing initiatives that deepen engagement, support product adoption, and drive upsell/cross‑sell motions in partnership with Customer Success.
Build feedback loops. Conduct win/loss and competitive research to equip Sales with insights and inform adjustments in messaging and GTM strategy.
What We’re Looking For
3+ years in product marketing roles, preferably in B2B SaaS.
You have a demonstrated ability to synthesize market data, customer research, and product capabilities into clear, compelling messaging that motivates buying decisions.
You write clearly, confidently, and purposefully. You know decks, web pages, emails, and one‑pagers all need different approaches, but each has the same goal of ensuring the audience immediately understands the value of what we offer.
You may not be a world‑class designer, but you deliver assets that you’d be proud of getting in front of a prospect or customer.
Your work has an impact on revenue, and you can point to data to prove it. You’re willing to call shots and celebrate when you’re on target and calibrate when you’re off.
You’re energized by a fast‑moving team where initiatives evolve and opportunities manifest themselves quickly. You meet these scenarios with a high degree of ownership.
You show up as a leader in cross‑functional work, focusing on clarity and momentum. You know how to align teams, set the direction, and move initiatives forward without needing heavy oversight.
What’s In It For You
The opportunity to shape category narrative in an emerging and accelerating market.
Direct influence on pipeline creation, deal velocity, customer retention, and expansion.
Close collaboration with leadership across Marketing, Product, Sales, and CS.
A growing company environment where your contribution directly impacts strategy.
Flexible remote work with a collaborative, ambitious team.
Compensation Target compensation for this role is $100,000-$120,000 depending on experience, with performance-based incentives.
Location Preference This is a remote role. We are currently prioritizing candidates based in
Utah, California, Texas, or Florida , though exceptional candidates in other locations will be considered.
#J-18808-Ljbffr