McGraw Hill
Overview
Make an Impact!
At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher's time and a student's learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life.
How can you make an impact?
As part of the Portfolio Marketing team, the
Product Marketing Manager
will leverage market research and voice of customer data to support growth and success for our Advanced Placement and Electives solutions. This role will also serve as a contributor to our Career and Technical Education marketing effort. This marketing leader will be responsible for leading the strategy, planning, and execution of high-impact marketing initiatives that include market research, customer segmentation, market assessment, competitive positioning, product sampling, go-to-market launches, compelling pricing strategy, integrated marketing campaigns, developing sales tools and customer-facing presentations, setting event-based and in-market promotional strategies, developing and delivering Sales training experiences, as well as informing product development across product lines.
This is a remote position open to applicants authorized to work for any employer within the United States. This position requires 25% travel.
What you will be doing:
Partner with Product Development to define target audiences, personas, and feature vision, ensuring alignment from strategic planning through product launch.
Collaborate with Marketing, Sales, and Product teams to bring the voice of the customer into every initiative and decision.
Conduct and synthesize market research and data insights to shape product strategy, positioning, and go-to-market planning.
Develop compelling value propositions and messaging that address customer needs and differentiate products in the market.
Manage creative production for content, promotional materials, training resources, and sales enablement assets across print and digital channels.
Provide competitive intelligence and recommendations that inform marketing strategies and strengthen sales support efforts.
Drive product storytelling through clear, engaging narratives that communicate impact, innovation, and brand purpose.
Demonstrate proven success partnering with product teams and executing effective product launches that achieve business objectives.
We are looking for someone with:
A minimum of 5 years of experience in Product Marketing and/or Product Management in the K-12 educational publishing industry.
Understanding of both the secondary curriculum market as well as the Advanced Placement and Electives market and customer.
Strong writing, storytelling/messaging, and communication skills.
Must have experience with successful product launches.
Led segmentation, positioning, pricing, campaigning, and new product development practices.
Confidence and willingness to take risks and make smart decisions based on data.
#J-18808-Ljbffr
At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher's time and a student's learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life.
How can you make an impact?
As part of the Portfolio Marketing team, the
Product Marketing Manager
will leverage market research and voice of customer data to support growth and success for our Advanced Placement and Electives solutions. This role will also serve as a contributor to our Career and Technical Education marketing effort. This marketing leader will be responsible for leading the strategy, planning, and execution of high-impact marketing initiatives that include market research, customer segmentation, market assessment, competitive positioning, product sampling, go-to-market launches, compelling pricing strategy, integrated marketing campaigns, developing sales tools and customer-facing presentations, setting event-based and in-market promotional strategies, developing and delivering Sales training experiences, as well as informing product development across product lines.
This is a remote position open to applicants authorized to work for any employer within the United States. This position requires 25% travel.
What you will be doing:
Partner with Product Development to define target audiences, personas, and feature vision, ensuring alignment from strategic planning through product launch.
Collaborate with Marketing, Sales, and Product teams to bring the voice of the customer into every initiative and decision.
Conduct and synthesize market research and data insights to shape product strategy, positioning, and go-to-market planning.
Develop compelling value propositions and messaging that address customer needs and differentiate products in the market.
Manage creative production for content, promotional materials, training resources, and sales enablement assets across print and digital channels.
Provide competitive intelligence and recommendations that inform marketing strategies and strengthen sales support efforts.
Drive product storytelling through clear, engaging narratives that communicate impact, innovation, and brand purpose.
Demonstrate proven success partnering with product teams and executing effective product launches that achieve business objectives.
We are looking for someone with:
A minimum of 5 years of experience in Product Marketing and/or Product Management in the K-12 educational publishing industry.
Understanding of both the secondary curriculum market as well as the Advanced Placement and Electives market and customer.
Strong writing, storytelling/messaging, and communication skills.
Must have experience with successful product launches.
Led segmentation, positioning, pricing, campaigning, and new product development practices.
Confidence and willingness to take risks and make smart decisions based on data.
#J-18808-Ljbffr