Inside Higher Ed
Job Overview
Social Media Specialist – Emerging Pathogens Institute – Main Campus, Gainesville, FL.
Job No: 537782 • Work Type: Full Time • Location: Main Campus (Gainesville, FL) • Department: 11900000 – RE-EMERGING PATHOGENS
Responsibilities - Create and schedule compelling social media content across platforms, including vision development, research, stakeholder coordination, photography, videography, audio capture, editing, and copywriting.
- Maintain the social media calendar, track published UF and EPI events, holidays, and pop culture trends, and stay current on platform updates and news.
- Engage with followers, monitor activity, and review listening reports daily to identify opportunities for engagement.
- Produce digital marketing materials such as flyers, digital signage slides, and other promotional opportunities.
- Provide live social media coverage during events when assigned, capturing content for post‑event posts.
Qualifications Required
Bachelor's degree and two years of relevant experience or equivalent combination.
Proficiency in design software such as Adobe Creative Suite.
Strong oral and written communication skills.
Ability to meet deadlines for multiple projects and goals simultaneously.
Strong organizational skills and problem‑solving abilities.
Demonstrated knowledge of the Associated Press (AP) Stylebook.
Proficiency in social media platforms: Instagram, LinkedIn, Twitter, Facebook, and YouTube.
Preferred
Two years of relevant experience creating digital content for social media platforms.
Experience using social listening tools and third‑party scheduling software.
Knowledge of audio‑visual technology (wireless microphones, video camera, DSLR, etc.).
Proficient photography and videography editing skills.
Strong passion and interest for social media content creation.
Application Requirements Applicants must submit a cover letter, resume, list of professional references. A criminal background check is required. This position is not remote. Application must be submitted by 11:55 p.m. (ET) of the posting end date. Applications close: 18 November 2025.
EEO Statement The University of Florida is an Equal Employment Opportunity Employer. Hiring is contingent on eligibility to work in the U.S. If an accommodation is needed to apply for this position, please call 352‑392‑2477 or visit Accessibility at UF.
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Job No: 537782 • Work Type: Full Time • Location: Main Campus (Gainesville, FL) • Department: 11900000 – RE-EMERGING PATHOGENS
Responsibilities - Create and schedule compelling social media content across platforms, including vision development, research, stakeholder coordination, photography, videography, audio capture, editing, and copywriting.
- Maintain the social media calendar, track published UF and EPI events, holidays, and pop culture trends, and stay current on platform updates and news.
- Engage with followers, monitor activity, and review listening reports daily to identify opportunities for engagement.
- Produce digital marketing materials such as flyers, digital signage slides, and other promotional opportunities.
- Provide live social media coverage during events when assigned, capturing content for post‑event posts.
Qualifications Required
Bachelor's degree and two years of relevant experience or equivalent combination.
Proficiency in design software such as Adobe Creative Suite.
Strong oral and written communication skills.
Ability to meet deadlines for multiple projects and goals simultaneously.
Strong organizational skills and problem‑solving abilities.
Demonstrated knowledge of the Associated Press (AP) Stylebook.
Proficiency in social media platforms: Instagram, LinkedIn, Twitter, Facebook, and YouTube.
Preferred
Two years of relevant experience creating digital content for social media platforms.
Experience using social listening tools and third‑party scheduling software.
Knowledge of audio‑visual technology (wireless microphones, video camera, DSLR, etc.).
Proficient photography and videography editing skills.
Strong passion and interest for social media content creation.
Application Requirements Applicants must submit a cover letter, resume, list of professional references. A criminal background check is required. This position is not remote. Application must be submitted by 11:55 p.m. (ET) of the posting end date. Applications close: 18 November 2025.
EEO Statement The University of Florida is an Equal Employment Opportunity Employer. Hiring is contingent on eligibility to work in the U.S. If an accommodation is needed to apply for this position, please call 352‑392‑2477 or visit Accessibility at UF.
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