McLaren Automotive Ltd
Content & Channel Marketing Manager - Americas
McLaren Automotive Ltd, Granite Heights, Wisconsin, United States
Content & Channel Marketing Manager - Americas
Reporting to the Senior Manager, Brand Marketing – Americas, the Content and Channel Marketing Manager will play a vital role in creating a constant flow of exceptional, channel ready assets across multiple marketing verticals ensuring both customers and retailers are exposed to high quality and on-brand campaigns and communications that innovate, excite and drive measurable actions.
This individual will set the communications direction, content standards and production rhythm across all McLaren, Americas Marcoms and will be the hub where our omni-channel presence comes to life, owning the roadmap and channel programming that powers launches, always on-brand building and customer interactions.
Utilizing Globally produced assets, and enhancing with regionally adapted creative concepts, this role will be key in enforcing brand guardrails and creating relevant and meaningful toolkits and assets for the retail network, creating content with media partners to drive high quality leads and ensuring a regular cadence of communication with our customer database, whilst measuring success and course correcting based on data analysis.
This role will own the regional content calendar and ensure alignment with global campaigns and launches, overseeing content deployment across email, social, paid media, and owned channels. The manager will drive consistent audience engagement through structured nurture journeys, CRM segmentation, and retargeting strategies designed to increase lead conversion and retention.
With a focus on strategy and execution, this individual will connect Marketing, Sales, and Aftersales functions to strengthen lead generation, customer retention, and commercial impact. The ideal candidate brings a balanced mix of creative strategy, campaign analysis, and operational support for regional and dealer-level execution
What You'll Do Own and maintain a structured quarterly content calendar that aligns regional storytelling with global launches, product campaigns, and key regional initiatives. Define and lead the overall digital content strategy ensuring consistency of content and messaging including overseeing retailer activations and regional social selling campaigns and event promotion via regionally owned channels. Identify target audience need and develop compelling content ideas and formats to engage them across a wide variety of verticals that appeal to the UHNWI. Collaborate with marketing team to establish a regular email cadence, monthly newsletters, and nurture campaigns that drives engagement and conversion. Select and manage creative production partners and agencies ensuring compliance with approved brand guidelines and budget parameters. Act as the control center for campaign orchestration, ensuring launches, always-on storytelling, and brand-building efforts are strategically sequenced and amplified across paid, earned, and owned channels.
Collaboration and Relationship Building In collaboration with Central Marketing teams create an annual plan and consistent delivery of toolkits for retailers to drive showroom traffic and generate leads (asset menus, copy decks, showroom storytelling etc). Act as the main point of contact for cross functional teams within Americas business including Sales, Aftersales, PR and Marketing colleagues to align all content with key milestones and product cadence. Work closely with all marketing and media partners (including McLaren Financial Services colleagues) to ensure the maximization of all content opportunities and fullest use of all available outreach channels. Support and assist the Social Media Specialist with editorial pillars, story arcs and seasonal calendars and help generate UGC and dealer content to supplement Central and regional assets. Work with Regional Managers to review marketing content and channel utilization by the dealers and collate relevant feedback to the team, in addition to investigating any dealer marketing infractions and determine consequences with RM’s.
Channel Management and Optimization Support paid media strategy and execution across programmatic display, paid social, and other channels, ensuring content is optimized for performance and reach. Develop content variations for targeted segments and retargeting campaigns, improving conversion funnel efficiency. In collaboration with Performance Marketing Manager ensure the accurate and timely measurement of all campaigns and partnerships in terms of consideration, test drive requests, lead generation and orders to ensure constant alignment and optimization to achieve tangible and repeatable results. Research and implement best practice creativity and content concepts, including the deployment of innovative and class leading channel utilization, by ensuring the department is abreast of the latest innovations in the luxury communications field. Assess and benchmark competitor and other luxury brand campaigns to ensure McLaren leads the pack.
What You'll Bring Experience in marketing in the Americas, with a strong knowledge of the marketplace. At least 7+ years of experience working in a luxury/performance content and creative leadership marketing role with a proven track record of delivering high-craft content at pace for product launches and ‘always on’ campaigns. Experience building and managing CRM campaigns, including segmentation, personalization, and nurture journeys. Familiarity with performance marketing tactics including SEO, SEM, and programmatic media. Experience in campaign-marketing, internal reporting, and agency/supplier management, ideally within the automotive or luxury industry. Deep understanding of UHNWI expectations and how to translate these into exclusive content access, elevated tone of voice, and premium creative execution. Brand led storyteller with editorial instinct and commercial discipline. Inclusive collaborator who elevates agencies and internals teams. Strong data visualization and insights-driven approach to Marketing. Familiarity with the latest advancements in MarTech and AI tools to drive automation, segmentation, and organizational efficiency. Experience with Power BI, Tableau, or equivalent. Experience integrating and delivering brand / product awareness and lead generation campaigns on social platforms & in the digital media landscape. Ability to plan projects with limited budgets, maximizing existing resources to get results. Be an accomplished project manager, with strong planning skills. Excellent communication (oral and written) and presentation skills.
Be IT adept, with an excellent knowledge of the below: Excel (reporting and data manipulation) PowerPoint (presentations and toolkits) Digital media platforms (Meta Business Manager, Google Ads) Working knowledge of CMS and web audit tools is a plus
Personal Attributes: Professional and credible ambassador of the McLaren brand to customers, retailers, and business. Passion for luxury vehicles and the automotive industry. Highly self-motivated while being very adaptable. Excellent influencing and negotiation skills with partners and dealers. High emotional intelligence (EQ) and networking skills. Enthusiasm for automotive and racing aspects of the brand. Professional and credible ambassador of the McLaren brand values. Ability to mix confidently with senior dealership personnel and executive management. Able to maintain a consistent high level of work and professional output in times of change. Must possess a willingness and ability to work outside the box and to take on jobs / challenges beyond job description – a “team player”. Makes things happen with minimum levels of supervision. Excellent interpersonal skills, both verbally & written. Passion - demonstrating great drive to achieve outstanding results. Strong commercial acumen and the ability to rapidly understand the broader business context of automobile production, sales and aftersales is critical. Team player & team motivator. Strong planning and follow up skills, meticulous in detail. Fluent to native standard in verbal & written English.
What We'll Do for You 25 days’ holiday, plus bank holiday. Annual buy & sell up to five days Enhanced company pension scheme Discretionary annual bonus award Private medical insurance and health cash plan Life assurance benefit Ability to apply for a sabbatical of up to one year after only two years’ service Benefits you can adapt to your lifestyle, such as discounted shopping Generous parental leave policies A range of wellbeing initiatives, such as employee assistance programme and free financial & mortgage advice
Who Are We? McLaren Automotive exists to create breath‑taking performance road cars. We take a community to do what we do. A diverse group of people with many areas of expertise, united by their passion to deliver visionary products and set new benchmarks.
McLaren Automotive commits to equal opportunity for all. Diversity, Equality and Inclusion is at the heart of our impact, it drives our innovation and enables us to truly create something special. Join us on our journey.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing
Industries Automotive
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This individual will set the communications direction, content standards and production rhythm across all McLaren, Americas Marcoms and will be the hub where our omni-channel presence comes to life, owning the roadmap and channel programming that powers launches, always on-brand building and customer interactions.
Utilizing Globally produced assets, and enhancing with regionally adapted creative concepts, this role will be key in enforcing brand guardrails and creating relevant and meaningful toolkits and assets for the retail network, creating content with media partners to drive high quality leads and ensuring a regular cadence of communication with our customer database, whilst measuring success and course correcting based on data analysis.
This role will own the regional content calendar and ensure alignment with global campaigns and launches, overseeing content deployment across email, social, paid media, and owned channels. The manager will drive consistent audience engagement through structured nurture journeys, CRM segmentation, and retargeting strategies designed to increase lead conversion and retention.
With a focus on strategy and execution, this individual will connect Marketing, Sales, and Aftersales functions to strengthen lead generation, customer retention, and commercial impact. The ideal candidate brings a balanced mix of creative strategy, campaign analysis, and operational support for regional and dealer-level execution
What You'll Do Own and maintain a structured quarterly content calendar that aligns regional storytelling with global launches, product campaigns, and key regional initiatives. Define and lead the overall digital content strategy ensuring consistency of content and messaging including overseeing retailer activations and regional social selling campaigns and event promotion via regionally owned channels. Identify target audience need and develop compelling content ideas and formats to engage them across a wide variety of verticals that appeal to the UHNWI. Collaborate with marketing team to establish a regular email cadence, monthly newsletters, and nurture campaigns that drives engagement and conversion. Select and manage creative production partners and agencies ensuring compliance with approved brand guidelines and budget parameters. Act as the control center for campaign orchestration, ensuring launches, always-on storytelling, and brand-building efforts are strategically sequenced and amplified across paid, earned, and owned channels.
Collaboration and Relationship Building In collaboration with Central Marketing teams create an annual plan and consistent delivery of toolkits for retailers to drive showroom traffic and generate leads (asset menus, copy decks, showroom storytelling etc). Act as the main point of contact for cross functional teams within Americas business including Sales, Aftersales, PR and Marketing colleagues to align all content with key milestones and product cadence. Work closely with all marketing and media partners (including McLaren Financial Services colleagues) to ensure the maximization of all content opportunities and fullest use of all available outreach channels. Support and assist the Social Media Specialist with editorial pillars, story arcs and seasonal calendars and help generate UGC and dealer content to supplement Central and regional assets. Work with Regional Managers to review marketing content and channel utilization by the dealers and collate relevant feedback to the team, in addition to investigating any dealer marketing infractions and determine consequences with RM’s.
Channel Management and Optimization Support paid media strategy and execution across programmatic display, paid social, and other channels, ensuring content is optimized for performance and reach. Develop content variations for targeted segments and retargeting campaigns, improving conversion funnel efficiency. In collaboration with Performance Marketing Manager ensure the accurate and timely measurement of all campaigns and partnerships in terms of consideration, test drive requests, lead generation and orders to ensure constant alignment and optimization to achieve tangible and repeatable results. Research and implement best practice creativity and content concepts, including the deployment of innovative and class leading channel utilization, by ensuring the department is abreast of the latest innovations in the luxury communications field. Assess and benchmark competitor and other luxury brand campaigns to ensure McLaren leads the pack.
What You'll Bring Experience in marketing in the Americas, with a strong knowledge of the marketplace. At least 7+ years of experience working in a luxury/performance content and creative leadership marketing role with a proven track record of delivering high-craft content at pace for product launches and ‘always on’ campaigns. Experience building and managing CRM campaigns, including segmentation, personalization, and nurture journeys. Familiarity with performance marketing tactics including SEO, SEM, and programmatic media. Experience in campaign-marketing, internal reporting, and agency/supplier management, ideally within the automotive or luxury industry. Deep understanding of UHNWI expectations and how to translate these into exclusive content access, elevated tone of voice, and premium creative execution. Brand led storyteller with editorial instinct and commercial discipline. Inclusive collaborator who elevates agencies and internals teams. Strong data visualization and insights-driven approach to Marketing. Familiarity with the latest advancements in MarTech and AI tools to drive automation, segmentation, and organizational efficiency. Experience with Power BI, Tableau, or equivalent. Experience integrating and delivering brand / product awareness and lead generation campaigns on social platforms & in the digital media landscape. Ability to plan projects with limited budgets, maximizing existing resources to get results. Be an accomplished project manager, with strong planning skills. Excellent communication (oral and written) and presentation skills.
Be IT adept, with an excellent knowledge of the below: Excel (reporting and data manipulation) PowerPoint (presentations and toolkits) Digital media platforms (Meta Business Manager, Google Ads) Working knowledge of CMS and web audit tools is a plus
Personal Attributes: Professional and credible ambassador of the McLaren brand to customers, retailers, and business. Passion for luxury vehicles and the automotive industry. Highly self-motivated while being very adaptable. Excellent influencing and negotiation skills with partners and dealers. High emotional intelligence (EQ) and networking skills. Enthusiasm for automotive and racing aspects of the brand. Professional and credible ambassador of the McLaren brand values. Ability to mix confidently with senior dealership personnel and executive management. Able to maintain a consistent high level of work and professional output in times of change. Must possess a willingness and ability to work outside the box and to take on jobs / challenges beyond job description – a “team player”. Makes things happen with minimum levels of supervision. Excellent interpersonal skills, both verbally & written. Passion - demonstrating great drive to achieve outstanding results. Strong commercial acumen and the ability to rapidly understand the broader business context of automobile production, sales and aftersales is critical. Team player & team motivator. Strong planning and follow up skills, meticulous in detail. Fluent to native standard in verbal & written English.
What We'll Do for You 25 days’ holiday, plus bank holiday. Annual buy & sell up to five days Enhanced company pension scheme Discretionary annual bonus award Private medical insurance and health cash plan Life assurance benefit Ability to apply for a sabbatical of up to one year after only two years’ service Benefits you can adapt to your lifestyle, such as discounted shopping Generous parental leave policies A range of wellbeing initiatives, such as employee assistance programme and free financial & mortgage advice
Who Are We? McLaren Automotive exists to create breath‑taking performance road cars. We take a community to do what we do. A diverse group of people with many areas of expertise, united by their passion to deliver visionary products and set new benchmarks.
McLaren Automotive commits to equal opportunity for all. Diversity, Equality and Inclusion is at the heart of our impact, it drives our innovation and enables us to truly create something special. Join us on our journey.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing
Industries Automotive
#J-18808-Ljbffr