Nationwide Insurance
Specialist, Marketing Information Management (Marketing Operations Data Scientis
Nationwide Insurance, Columbus, Ohio, United States, 43224
If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.
Hybrid Work Arrangement This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week and enjoy the flexibility of remote work the remaining days.
Key Responsibilities
Lead Marketing Measurement & ROI Analysis: Develop and implement robust frameworks to assess marketing effectiveness and return on investment.
Deliver Actionable Insights: Transform complex data into clear, strategic recommendations that optimize campaigns and drive business growth.
Advance Experimentation Practices: Design and execute A/B tests, incrementality studies, and other advanced methodologies to measure impact.
Innovate with AI & Emerging Tech: Explore, evaluate, and build analytics capabilities leveraging AI platforms and cutting‑edge technologies to enable automation and innovation.
Enable Data Visualization: Create and maintain interactive dashboards and reports in Power BI to support timely, data‑driven decisions.
Collaborate Across Functions: Partner with marketing strategy, finance, and technology teams to align analytics solutions with business objectives.
Communicate with Clarity: Present complex analytical findings in a clear, compelling manner for both technical and non‑technical audiences.
Champion Data Integrity & Ethics: Ensure accuracy, transparency, and ethical use of data in all analyses and recommendations.
Qualifications and Experience
Undergraduate studies with post‑graduate studies preferred.
Typically, five or more years related experience with analytic techniques, statistical methodologies, statistical software and data analysis.
Strong knowledge of analytic lifecycle, business intelligence, database warehousing applications, structured query language, and qualitative/quantitative research methodologies.
Proven problem solving, analytical, research and quantitative analysis skills and analytical working techniques, including regression, decision trees, multivariate analysis, etc.
Good verbal and written communication skills.
Proficiency in developing ad hoc queries using SQL.
Comprehension of Agile methodology framework.
Other criteria, including leadership skills, competencies and experiences may take precedence.
Benefits
Medical/dental/vision, life insurance, short and long‑term disability coverage.
Paid time off with minimum 18 days per year pro‑rated quarterly based on hire date; nine paid holidays; 8 hours of Lifetime paid time off; 8 hours of Unity Day paid time off.
401(k) with company match, company‑paid pension plan.
Business casual attire and more.
Equal Opportunity Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.
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Hybrid Work Arrangement This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week and enjoy the flexibility of remote work the remaining days.
Key Responsibilities
Lead Marketing Measurement & ROI Analysis: Develop and implement robust frameworks to assess marketing effectiveness and return on investment.
Deliver Actionable Insights: Transform complex data into clear, strategic recommendations that optimize campaigns and drive business growth.
Advance Experimentation Practices: Design and execute A/B tests, incrementality studies, and other advanced methodologies to measure impact.
Innovate with AI & Emerging Tech: Explore, evaluate, and build analytics capabilities leveraging AI platforms and cutting‑edge technologies to enable automation and innovation.
Enable Data Visualization: Create and maintain interactive dashboards and reports in Power BI to support timely, data‑driven decisions.
Collaborate Across Functions: Partner with marketing strategy, finance, and technology teams to align analytics solutions with business objectives.
Communicate with Clarity: Present complex analytical findings in a clear, compelling manner for both technical and non‑technical audiences.
Champion Data Integrity & Ethics: Ensure accuracy, transparency, and ethical use of data in all analyses and recommendations.
Qualifications and Experience
Undergraduate studies with post‑graduate studies preferred.
Typically, five or more years related experience with analytic techniques, statistical methodologies, statistical software and data analysis.
Strong knowledge of analytic lifecycle, business intelligence, database warehousing applications, structured query language, and qualitative/quantitative research methodologies.
Proven problem solving, analytical, research and quantitative analysis skills and analytical working techniques, including regression, decision trees, multivariate analysis, etc.
Good verbal and written communication skills.
Proficiency in developing ad hoc queries using SQL.
Comprehension of Agile methodology framework.
Other criteria, including leadership skills, competencies and experiences may take precedence.
Benefits
Medical/dental/vision, life insurance, short and long‑term disability coverage.
Paid time off with minimum 18 days per year pro‑rated quarterly based on hire date; nine paid holidays; 8 hours of Lifetime paid time off; 8 hours of Unity Day paid time off.
401(k) with company match, company‑paid pension plan.
Business casual attire and more.
Equal Opportunity Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.
#J-18808-Ljbffr