Group Media Director

Our client, a dynamic and innovative media agency, is seeking an experienced Group Media Director to join their growing team in NYC. This role offers the opportunity to work alongside a talented professional team, develop your expertise, and drive business growth through effective media planning. The Group Director will lead strategy and planning, manage client relationships, and oversee a team of direct reports. The ideal candidate combines deep digital media planning expertise, a strong analytical mindset, and excellent communication skills.

Location: Newark, NJ (Hybrid). Competitive salary of $85,000$88,000, comprehensive benefits package, and a progressive, supportive work environment.

Responsibilities

• Act as the primary point of contact for high?level client relationships, understanding and advocating for their needs while continuously pushing boundaries with innovative solutions.
• Collaborate across teams to ensure seamless integration of strategy and business objectives, delivering exceptional results.
• Develop media plan recommendations that comprise tactical and high?impact/custom activations to meet clients goals.
• Lead and manage reporting analysis, providing key insights, takeaways, and optimization recommendations based on campaign performance.
• Develop junior staff, guiding them through fundamentals of the planning process, including strategy, partner RFP/evaluation, negotiation, tactical plan development, reporting, optimization, and billing.
• Provide oversight on campaign performance reports and collaboratively share results across teams.
• Create frameworks to ensure team members meet growth milestones while serving as role models.
• Contribute to new business efforts and thought?leadership content.
• Participate in Team Leadership Group meetings and work?sessions.
• Effectively manage projects and resources to consistently meet internal and client timelines.
• Orchestrate project details while maintaining focus on big?picture strategic needs.

Requirements

• 10+ years of media planning experience in an agency setting.
• Proven track record managing client relationships and teams, and executing successful media campaigns.
• Strong knowledge of all media channels, including 360 cross?functional media (digital, search, social, video, content, display, print, TV/OTT, OOH, audio).
• Ability to analyze data and make data?driven decisions.
• Excellent communication and project management skills.
• Experience with media planning software and tools (e.g., comScore, Nielsen).

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