Marketing Coordinator, Client Engagement

Marketing Coordinator-Client Engagement | Global Law Firm | NY, NY

Our prestigious and globally recognized AM LAW 50 law firm client is hiring an experienced legal Marketing Coordinator, Client Engagement to support the client engagement experience in their NY office. The Marketing Coordinator, Client Engagement is a key team member within the Marketing Department. The coordinator supports a range of office, regional and firmwide marketing and client engagement initiatives designed to elevate the Firms profile and help lawyers connect with clients. Will take an active role in learning about the service offering, lawyers, and clients of the office/region, and work closely with colleagues across offices and functions to coordinate a range of integrated marketing efforts. The client firm is offering a highly competitive salary, bonus, and benefit package.

Send resume to Amy Altman: amy@esquire-recruiting.com

DUTIES AND RESPONSIBILITIES

• Works with lawyers and marketing colleagues to plan and execute Firm sponsored and hosted client events:
• Identifies event and sponsorship opportunities aligned with the Firms office/regional practices and industries
• Develops appropriate invitation lists and seeks relevant approvals
• Creates invitations in collaboration with the design team, distributes invitations, and processes registrations
• Coordinates the production of event materials
• Coordinates pre-event planning and post-event debrief meetings with stakeholders
• Defines event metrics to measure ROI
• Supports office/regional client entertainment activities, including management of the Firms ticket assets and allocation system:
• Acts as primary contact for all regional sports and event ticket requests
• Works with the BD and Marketing team and office/regional leadership to identify appropriate business development use of firm tickets
• Leverages the use of the firms ticket database to maintain accurate records of all ticket usage and works with the accounting department to appropriately document ticket expenses
• Tracks ticket usage and prepared utilization reportsAssists with drafting and reviewing lawyer biographies for website
• Liaises with lawyers to produce and distribute internal and external marketing communications, including new lawyer announcements and newsletters
• Drafts regional news announcements and other content for the intranet, website, and social media platforms
• Helps identify relevant speaking and other credentialing opportunities for office/regional lawyers and assists in the production of required materials
• Assists in the planning and execution of office/regional marketing initiatives and events that further the Firms Client Firm Women and Diversity programs
• Leverages firm technology such as Salesforce (campaign and project management), InterAction (contact relationship management), and Foundation (experience management) to document and track marketing activity
• Collaborate with the Creative team to produce marketing materials related to sponsorships and advertisements
• Assists in the selection, procurement, inventory, and distribution of firm promotional items for marketing activities
• Performs research and data collection on clients and contacts, industries, and competitors, as requested
• Assists in training lawyers and professional staff on InterAction, LinkedIn, and other marketing related tools
• Supports special projects as requested by Marketing Department management and regional lawyers

REQUIREMENTS

Required

• A bachelors degree from an accredited university
• A minimum of two (2) years of marketing, business development, program planning, and/or other relevant experience
• Excellent writing and proofreading skills
• Proficiency in Microsoft Office and Outlook

Preferred

• Marketing or business development experience in a law firm or other professional services organization
• Working knowledge of customer relationships, pipeline, and experience management databases such as InterAction, Salesforce, and/or Foundation
• Familiarity with relevant company/market research tools, as well as law firm rankings, awards, and league table publications

Other Skills and Abilities

The following will also be required of the successful candidate:

• Strong organizational skills
• Strong attention to detail
• Good judgment
• Strong interpersonal communication skills
• Superior relationship building skills
• Strong analytical and problem-solving skills
• Able to work harmoniously and effectively with others
• Able to preserve confidentiality and exercise discretion
• Able to work under pressure
• Able to manage multiple projects with competing deadlines and priorities

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