GTM Marketing Strategist- Insurance Compliance

Overview

Join to apply for the GTM Marketing Manager - Compliance role at ReSource Pro.

All remote positions are based in the United States, and candidates must reside within the U.S. to be eligible for consideration.

Your Role

ReSource Pro is seeking a Product Marketing Manager - Compliance who will lead, oversee, and support the integration of compliance into the strategic go-to-market strategies for ReSource Pro. This is a critical, high-impact role where you will partner with Digital, Demand Generation, Brand, and Compliance leadership. The primary mission is to deeply understand the customer, market, and revenue goals, and then develop, drive, and ensure the smooth execution of market strategy and content to support those objectives.

In this role you will:

• Lead Go-to-Market Strategy & Integration: Build end-to-end alignment between compliance stakeholders and business objectives to drive revenue goals. Develop a deep understanding of the compliance industry, its customer base, and the competitive landscape to build cross-channel marketing communication strategies.
• Own Content and Messaging: Act as the strategic owner for writing, designing, and stewarding content and messaging, ensuring the value proposition of acquired compliance companies is integrated into the overall ReSource Pro brand. Create content for digital channels including the website, blog, social media, and email campaigns.
• Drive Campaign Execution & Growth: Lead the creation and implementation of integrated marketing campaigns across channels to execute a digital customer journey, convert audiences, and achieve quarterly goals.
• Manage Cross-Functional Alignment: Own project management of growth and integration initiatives, ensuring marketing teams are activated and aligned to meet deadlines and KPIs; manage cross-functional communication and deliver initiatives in a cohesive, customer-centric way.
• Collaborate and Problem Solve: Work with internal go-to-market teams, including sales, product, and operations, to address complex problems and present solutions at all levels.

What You Need To Be Successful

• 7+ years of experience with B2B Marketing.
• 5+ years of experience managing and executing content and digital strategies.
• Strategic thinking and planning skills with a proven track record of executing high-impact, results-oriented integrated marketing campaigns.
• Excellent content creation and deployment skills, including managing marketing team inputs.
• Strong project management skills with the ability to juggle multiple projects and deadlines, preferably with experience in Wrike or a similar tool.
• Strong influencing skills and the ability to motivate cross-functional teams and drive best practices in a fast-paced, dynamic, matrixed environment.
• Insurance industry experience is a plus.

Your Compensation

Our salary ranges are based on paying competitively for our size and industry and are one part of the total compensation package that also includes annual bonus eligibility, benefits, and other opportunities at ReSource Pro. Individual pay decisions are based on qualifications, experience, skillset, geography, and balancing internal equity. This is a remote position; the salary range for most locations is $64,734-$109,549 annually. The range may vary based on experience and geographic location.

Your Benefits And Perks

• 100% paid employee health insurance available on Day 1
• Eligible for all medical, dental, and vision benefits on Day 1
• Remote positions are Internet stipend-eligible
• 401k with employer match, vested on Day 1
• HSA/FSA available
• Long Term and short-term disability employer-provided
• Generous PTO plan with paid holidays + floating holidays
• Development and growth opportunities
• Comprehensive wellness program and prioritization of employee health

Your Interview Process

To be considered for this position, please submit your application. If you meet the qualifications for the role, a member of our Talent Acquisition team will be in touch to schedule an interview via Zoom. The standard interview process includes:

• Behavioral interview with Talent Acquisition
• Online talent assessment
• Hiring Manager interview

*Additional interview steps may be added depending on the position or if further evaluation is needed.

Disclosure: Candidates are evaluated at each step of the process. Not every candidate will complete all steps.

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