Luma Health
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Director, Product Marketing
role at
Luma Health .
WE'RE LUMA HEALTH. Needing healthcare can be hard — getting care shouldn't be. We built Luma Health because we are all patients. We believe it should be easy to see and connect with our doctor. To get the care we need, when we need it. So, we've created solutions to fix this problem. Our technology makes messaging easier, scheduling appointments more efficient, and it modernizes care delivery from beginning to end.
The Role: Principal / Director, Product Marketing This role is responsible for defining the market narrative, driving go-to-market excellence, and ensuring the organization is ready to win every product launch. You will act as the central point of coordination between Product, Sales, Marketing, Customer Success, Delivery, Partnerships, and Engineering to align positioning, packaging, pricing, enablement, and launch plans across Luma Health's product portfolio. You turn customer insight into crisp messaging, translate product value into revenue impact, and create the playbooks that help teams sell, adopt, and expand. Depending on experience, this role may be scoped as an individual contributor or a people manager.
What YOU will do at Luma Health
Create alignment across sales, product, engineering, and marketing functions to understand the product strategy, and develop messaging frameworks that support value drivers and customer stories.
Lead the planning and launch of new capabilities, releases, and products, and manage the cross-functional execution of the plan.
Partner with the Director of Marketing Communications and Content team to create sales presentations, written and multimedia content, and other collateral related to our products to drive top-of-funnel engagement and accelerate the buyer's journey.
Be the expert on our buyers across all segments. Help to refine our target market, refine our ICP, and persona definitions.
Develop the "voice of customer" playbook and leverage it to inform messaging and product education.
Support the development and delivery of speaking engagements that evangelize our products and offerings across our target markets.
Maintain knowledge of the industry and competitive landscape. Be an expert on our partners and competition, and how they are positioned.
Who You Are
10+ years of experience in product marketing for B2B organizations (SaaS and/or healthcare experience preferred).
Entrepreneurial minded self-starter who is able to function in a lean marketing structure in a company with aggressive growth goals.
Experience creating compelling corporate messaging. Passion and curiosity about the customer and developing value-driven messaging and content.
Experience collaborating effectively with product, sales, and customer success to achieve results.
Superior communication, presentation and interpersonal skills.
Demonstrable experience positioning and launching differentiated B2B software that exceeds business expectations (ideally in healthcare).
Experience managing and researching product positioning and competitive analysis.
Organized, detail-oriented, and motivated team player with a positive attitude.
Ability to work in a fast-paced team environment.
We Take Care of You!
Competitive Health Benefits: Luma Health covers 99% of the employee and 85% of the dependent premium costs.
Work Life Balance
Flexible Time Off
Wellness Programs
Discounted Perks
401(k) and Company Equity
Pay Transparency Notice Depending on your work location and experience, the target annual salary for this position can range as detailed below. Full time offers from Luma also include stock options + benefits (including medical, dental, and vision).
Pay Range: $190,000-$210,000 USD
EEO Statement Luma Health is proud to be an Equal Employment Opportunity and Affidavit Action employer. We believe in order to thrive, businesses need a diverse team and leadership. We welcome every race, religion, color, national origin, sex, sexual
#J-18808-Ljbffr
Director, Product Marketing
role at
Luma Health .
WE'RE LUMA HEALTH. Needing healthcare can be hard — getting care shouldn't be. We built Luma Health because we are all patients. We believe it should be easy to see and connect with our doctor. To get the care we need, when we need it. So, we've created solutions to fix this problem. Our technology makes messaging easier, scheduling appointments more efficient, and it modernizes care delivery from beginning to end.
The Role: Principal / Director, Product Marketing This role is responsible for defining the market narrative, driving go-to-market excellence, and ensuring the organization is ready to win every product launch. You will act as the central point of coordination between Product, Sales, Marketing, Customer Success, Delivery, Partnerships, and Engineering to align positioning, packaging, pricing, enablement, and launch plans across Luma Health's product portfolio. You turn customer insight into crisp messaging, translate product value into revenue impact, and create the playbooks that help teams sell, adopt, and expand. Depending on experience, this role may be scoped as an individual contributor or a people manager.
What YOU will do at Luma Health
Create alignment across sales, product, engineering, and marketing functions to understand the product strategy, and develop messaging frameworks that support value drivers and customer stories.
Lead the planning and launch of new capabilities, releases, and products, and manage the cross-functional execution of the plan.
Partner with the Director of Marketing Communications and Content team to create sales presentations, written and multimedia content, and other collateral related to our products to drive top-of-funnel engagement and accelerate the buyer's journey.
Be the expert on our buyers across all segments. Help to refine our target market, refine our ICP, and persona definitions.
Develop the "voice of customer" playbook and leverage it to inform messaging and product education.
Support the development and delivery of speaking engagements that evangelize our products and offerings across our target markets.
Maintain knowledge of the industry and competitive landscape. Be an expert on our partners and competition, and how they are positioned.
Who You Are
10+ years of experience in product marketing for B2B organizations (SaaS and/or healthcare experience preferred).
Entrepreneurial minded self-starter who is able to function in a lean marketing structure in a company with aggressive growth goals.
Experience creating compelling corporate messaging. Passion and curiosity about the customer and developing value-driven messaging and content.
Experience collaborating effectively with product, sales, and customer success to achieve results.
Superior communication, presentation and interpersonal skills.
Demonstrable experience positioning and launching differentiated B2B software that exceeds business expectations (ideally in healthcare).
Experience managing and researching product positioning and competitive analysis.
Organized, detail-oriented, and motivated team player with a positive attitude.
Ability to work in a fast-paced team environment.
We Take Care of You!
Competitive Health Benefits: Luma Health covers 99% of the employee and 85% of the dependent premium costs.
Work Life Balance
Flexible Time Off
Wellness Programs
Discounted Perks
401(k) and Company Equity
Pay Transparency Notice Depending on your work location and experience, the target annual salary for this position can range as detailed below. Full time offers from Luma also include stock options + benefits (including medical, dental, and vision).
Pay Range: $190,000-$210,000 USD
EEO Statement Luma Health is proud to be an Equal Employment Opportunity and Affidavit Action employer. We believe in order to thrive, businesses need a diverse team and leadership. We welcome every race, religion, color, national origin, sex, sexual
#J-18808-Ljbffr