Bader Rutter is hiring: Senior SEM/SEO Specialist in Milwaukee

Are you all about turning data into results? We’re looking for a Senior SEM/SEO Specialist who knows how to plan, build and optimize search campaigns that connect the right audiences with the right message at the right time.

In this role, you’ll use your deep understanding of search engine marketing and optimization to deliver high-performing campaigns that drive traffic, engagement and conversions. You’ll collaborate with internal teams and clients, balancing strategy and execution to make sure every campaign delivers measurable impact.

What You’ll Do

• Plan, execute and optimize paid search campaigns across Google, Bing and emerging ad platforms.
• Manage campaign budgets, pacing and performance reporting across assigned clients.
• Conduct keyword research, audience segmentation and ad copy development, leveraging AI tools for smarter, data-driven insights.
• Perform SEO and web page audits to guide targeting, testing and content improvements using both manual and AI-assisted analysis.
• Measure and maintain website performance within search engines, integrating AI to identify optimization opportunities and automate reporting.
• Collaborate with creative and content teams to implement AI-informed recommendations that enhance search visibility and conversion performance.
• Stay on top of evolving SEM, SEO and AI tools, trends, and best practices to drive continuous innovation and efficiency.

What You’ll Bring

• Bachelor’s degree in marketing, communications, business or a related field.
• 3+ years of hands‑on SEM/SEO experience — or a comparable mix of education and experience.
• A proven ability to turn search traffic into on‑page conversions through strategic targeting and optimization.
• Current Google Ads and Microsoft Advertising (Bing) certifications.
• Experience using AI tools (e.g., ChatGPT, Gemini, Jasper or custom automation workflows) to scale keyword research, ad creation and performance insights.
• Strong communication and organizational skills — and a proactive, analytical mindset with curiosity for emerging AI technologies.

Location: Open to candidates based in Milwaukee and Chicago.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Industries

• Advertising Services, Marketing Services, and Public Relations and Communications Services

Benefits

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Disability insurance