Reffine
We are seeking a proactive specialist to drive SEO strategy implementation across international projects. This role requires a hands‑on professional capable of managing the full lifecycle of SEO execution – from technical optimization to content strategy.
What you will do
- Collaborate with Marketing, Content Publishing and Development teams to ensure SEO best practices are implemented across all content.
- Take over and continue the SEO strategy (on‑site and off‑site) for our key automotive clients’ projects and, secondarily, Reffine.com.
- Conduct ongoing technical analysis and optimization of our clients’ websites: monitoring, identifying errors, and implementing recommendations in cooperation with the development team.
- Follow the content strategy based on prepared topic clusters and competitor analysis (including for AI Overview). This role will also involve co‑developing the strategy in the future.
- Manage and optimise SEO projects for international markets, focusing on the MENA region.
- Create and oversee the quality of content (using tools like Surfer).
- Maintain and optimise internal SEO processes (e.g., content ordering workflow, technical monitoring, and results reporting).
- Collaborate closely with the external agency during the transition period.
- Monitor key metrics (visibility, organic traffic, conversions) and regularly report on performance.
- Produce SEO‑optimised content.
Requirements
- At least 3 years of professional SEO specialist experience, demonstrating hands‑on expertise across all core areas of SEO (technical, on‑site/content and off‑site).
- Excellent, hands‑on knowledge of essential tools: Google Analytics 4, Google Search Console, Ahrefs and/or Semrush, and Surfer.
- Proven experience in conducting comprehensive SEO audits (including deep technical analysis) and formulating clear, actionable recommendations for developers.
- Ability to perform keyword research, competitor analysis and SERP trend analysis to build effective content strategies.
- Independence, proactivity and excellent organisational skills (you will be co‑developing and following new processes from scratch).
- Strong analytical thinking and the ability to translate SEO data into actionable business insights.
- Excellent command of Polish and English (min. B2/C1) – essential for international SEO market analysis and internal collaboration.
Nice to have
- Experience in the automotive industry will be a strong advantage.
- Knowledge of optimisation for AI in search (AI Overview / SGE).
- Experience in planning and executing link‑building (outreach) strategies.
- Strong capacity for multi‑project management and familiarity with Agile methodologies.
- Knowledge of French or Arabic will be a huge asset.
What’s on offer
- Salary range: PLN 9000‑12000 net+VAT for B2B contract or PLN 7470‑10000 gross for contract of employment.
- Opportunity to develop and improve your competences within interesting projects.
- All the necessary tools for efficient work, including licensed access to Ahrefs, Surfer, and other additional SEO tools if needed.
- Opportunity to collaborate with esteemed international clients.
- Flexible work setup: choose between our Warsaw office (Mokotów), hybrid, or fully remote with occasional office visits.
- Benefits package including medical coverage and a sports card.
- Occasional “Pizza Fridays” and team‑building events for integration.
Seniority level
- Mid‑Senior level
Employment type
- Full‑time
Job function
- Marketing and Sales
Industries
- Technology, Information and Internet