Jobs via Dice is hiring: Senior Manager, SEO in Boston

Senior Manager, SEO

Senior Manager, SEO with 10+ years of experience needed for a full-time, hybrid position in Boston. Must be a player‑coach who is comfortable with both strategy and execution. Must have experience with AEO and LLMs (non‑negotiable). Only local candidates who can work hybrid in Boston will be considered. Salary is $150‑$160K.

Key Responsibilities

• Strategic Leadership: Define and lead the strategy for SEO, AEO, and LLMs, ensuring alignment with overall business and product goals.
• Roadmap Execution: Develop and implement the SEO/AEO/LLM roadmap, prioritizing performance‑based initiatives and driving authoritative content at scale.
• Data Analysis: Conduct technical and content audits, analyze audience behavior, and build actionable strategies. Partner with analytics to structure tests, monitor performance, and measure the impact of initiatives.
• Cross‑Functional Collaboration: Work with internal teams and external partners—including content, paid media, product, engineering, and vendors—to bring strategies to life. Incorporate EEAT principles with structured data, content workflows, and technical enhancements.
• Discoverability: Collaborate with product teams to enhance discoverability through programmatic pages, content hubs, off‑site mentions, and interactive tools like widgets and quizzes.
• Ecosystem Management: Continuously assess and update tools and systems to ensure the tech stack remains efficient and cutting‑edge.
• Innovation: Research emerging trends in search and AI technologies to refine strategies and implement innovative best practices.
• Expert Consultation: Provide leadership and expertise on SEO, AEO, and LLM for internal teams and clients, offering actionable insights, reporting, and guidance.

Requirements

• Experience: 10‑15+ years of proven experience in developing large‑scale organic search strategies.
• Technical Knowledge: Strong understanding of web technologies, SEO fundamentals, and how AI bots crawl, index, and rank. Proficiency in JavaScript, HTML, CSS, and schema markup is required.
• AI & LLM Expertise: Hands‑on experience with Generative AI and LLMs, including their influence on search behavior and the ability to implement optimized strategies for these engines.
• Analytical Skills: Expertise using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO platforms, with a demonstrated ability to translate complex data into actionable insights.
• Communication: Strong ability to convey technical strategies to non‑technical stakeholders and company leadership.
• Leadership: Experience in a senior role leading teams, managing vendor relationships, and driving collaboration across diverse business functions.

All applicants applying for U.S. job openings must be legally authorized to work in the United States.

Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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