E-Commerce Website Marketer Job at Bio-Botanica, Inc. in Town of Islip

Nature’s Answer Inc. is a leader in natural dietary supplements and wellness products, trusted by consumers for over 50 years. With a growing global presence, we are dedicated to delivering high-quality, science-backed herbal solutions. We are seeking an E-commerce Website Marketer to take our direct-to-consumer website to the next level, driving conversions and creating an exceptional online shopping experience.

We are looking for a results-driven E-commerce Website Marketer with strong expertise in Shopify and e-commerce marketing tools. This role will focus on managing the Nature’s Answer website, optimizing conversion rates, and ensuring an engaging consumer experience online.

Website Management

• Oversee daily operations of the Nature’s Answer ecommerce site.
• Manage product listings, content updates, promotions, and landing pages.
• Implement and maintain website enhancements to improve UX/UI.

Conversion Optimization

• Track, analyze, and improve conversion funnels.
• Conduct A/B testing, user behavior analysis, and heat mapping.
• Optimize checkout flow, product pages, and overall site performance.

E-commerce Marketing Execution

• Integrate and manage marketing tools (Klaviyo, GA4, Meta, Google Ads, Recharge, etc.).
• Plan, launch, and manage paid advertising campaigns to drive the right traffic to the site.
• Support campaign launches, including product drops, promotions, and seasonal campaigns.
• Implement SEO best practices to drive organic traffic.

Analytics & Reporting

• Track KPIs including traffic, conversion, AOV, bounce rate, and retention.
• Provide actionable insights and recommendations for continuous growth.

Qualifications and skills

• Skilled in managing, maintaining, and enhancing Shopify storefronts
• Experience with SEO, SEM, UX/UI principles, and ecommerce best practices.
• Strong understanding of digital marketing tools (Klaviyo, Recharge, GA4, Meta Ads, Google Ads).
• Data-driven mindset with ability to translate analytics into action.

Location & Travel

Travel: < 10%

Previous experience in the natural products or dietary supplement industry is a plus.

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Wellness and Fitness Services