NAB Leadership Foundation is hiring: Social Media Content Creator in Raleigh

Are you a creative storyteller who thrives on helping local businesses grow through engaging social content? WNCN-CBS 17 is looking for a Social Media Content Creator who can produce dynamic, consistent video content for our local clients - and bring those stories to life across multiple social platforms.

In this role, you'll collaborate directly with businesses to craft compelling weekly videos, ensuring they maintain a strong, authentic presence online. You'll also play a key part in expanding CBS 17's digital offering by presenting and closing social media content packages alongside our Account Executives - and as an individual contributor.

If you're passionate about digital storytelling, relationship building, and helping local businesses thrive, this role is for you.

Key Responsibilities

• Create and post engaging weekly video content for local clients that aligns with their brand identity and marketing goals
• Present and close social media content packages both during 4-legged sales calls with Account Executives and independently as an individual contributor
• Collaborate with clients to brainstorm, plan, and produce compelling short-form video concepts that resonate with their target audiences
• Develop and maintain content calendars to ensure consistent posting and strategic storytelling across all client social platforms
• Amplify select client content through CBS 17's social media channels
• Stay ahead of social trends and platform innovations to continually evolve content strategy and creative execution
• Monitor and analyze performance metrics to optimize campaigns and demonstrate measurable results for clients
• Meet and exceed revenue targets

What We're Looking For

• Proven experience in social media content creation and video production (Instagram Reels, TikTok, Facebook, YouTube Shorts).
• Strong understanding of social media strategy, audience engagement, and digital storytelling.
• Excellent presentation and communication skills with confidence in client meetings and sales environments.
• Ability to collaborate effectively with Account Executives while also succeeding independently.
• Highly organized, creative, and adaptable in a fast-paced, deadline-driven environment.
• Passion for local business marketing, community connection, and creative innovation.

Why CBS 17?

• At CBS 17, you'll have the opportunity to combine creativity and strategy to make a tangible impact for local businesses. You'll join a team that values collaboration, innovation, and storytelling - helping brands grow through authentic, effective social media content.
• We're part of Nexstar Media Group, the nation's largest local media company.
• Our reach includes NFL, college football, My Carolina, Local News that Matters, and much more.
• Access to advanced tools, strong leadership, and hands-on sales training.
• Comprehensive full benefits (medical, dental, vision, 401k) & PTO