Marketing Director Job at Nashville Public Radio in Fond du Lac

Job Title

Marketing Director (Full‑Time)

Job Purpose

This position serves as the principal marketing and communications staff member. The Director of Marketing is responsible for the management of daily marketing operations, including print and digital ads, press release and broadcast advertising copywriting, and program and brochure development. The position reports to the Executive Director.

Job Duties and Responsibilities

Management (30%)

1. Lead all external marketing and communications.
2. Develop the overall marketing and communications plan for the organization, including public relations strategies.

Graphic Design (20%)

1. Develop THELMA branding, including events and series, fundraising initiatives, and document and website style guides.
2. Design and produce print and digital ads, programs, mailers, and logo/branded items.

Copywriting (20%)

1. Write, edit, and manage production of printed materials, such as member newsletter/magazine, event programs and playbills, brochures, etc.
2. Write press release and broadcast marketing copy.

Web Management (20%)

1. Design, update, and manage the THELMA website and social media accounts.

General

1. Contribute to a supportive, collaborative, and positive working environment.
2. Communicate effectively with administrative and event staff to ensure smooth operations, including proficient use of office tools and technology.
3. Other duties as assigned. THELMA employs an “All Hands on Deck” policy for large events.

Required Qualifications

• Bachelor’s degree with concentration in marketing, or equivalent education or experience is required.
• Minimum 2-3 years of experience with increasing responsibility in marketing and communication of events, exhibits, performances, etc. in an organization where the experience will translate to this non‑profit.
• Proficient with computer software, e.g. Microsoft Office, Canva, Photoshop.
• Proven communications ability both verbal and written.
• Demonstratable experience in website management, use of social media, etc.
• Significant customer service experience.
• Valid and in good‑standing driver’s license.

Successful Candidates will demonstrate:

• A high degree of attention to detail;
• Organizational skills and the ability to manage multiple priorities;
• Anticipate project needs, discern work priorities, and meet deadlines with minimal supervision;
• Willing to work a flexible schedule, including evenings and weekends.

Physical Demands

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is frequently required to sit, use hands to finger, handle, or touch objects; and talk or hear. The employee is occasionally required to stand, walk, climb or balance, and smell. The employee may be required to lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, depth perception, and the ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The position is primarily based on‑site with approximately 15-30 hours a week, depending on the season. The work is physical in nature and occurs in locations where the noise level is louder (approximately between 90 and 120 decibels) and warmer than room temperature.