Cella
Staff Segment Marketing Manager (Hybrid)
Location: San Diego, California
Job Type: Contract
Base Pay Range: $61.00/hr - $75.00/hr
Our client in the biopharmaceutical industry is hiring a temporary Staff Segment Marketing Manager role. This position is responsible for developing, managing, and executing the commercialization and go‑to‑market strategy for their product portfolio for the research customer segment. The role drives company growth by understanding customer needs, defining market positioning, and creating compelling messaging and go‑to‑market strategies across the product portfolio. It involves building short‑ and long‑term marketing strategies, messaging, and plans with prioritized tactics to drive demand at each stage of the customer journey. The role requires global and regional coordination and a deep understanding of customers, portfolio, market, and the competitive landscape.
Responsibilities
Define and execute the customer segment marketing strategy in alignment with the company's business goals and ensure a cohesive brand narrative.
Assess performance and marketing ROI; report to senior leadership providing insights and improvement recommendations.
Develop deep insights into key customer segments and their unique needs, challenges, and behaviors.
Define and execute tailored marketing strategies for each customer segment to ensure targeted, personalized engagement.
Drive customer‑centric product innovation and personalization using segment‑specific data, insights, and feedback.
Lead market segmentation analysis and ensure all customer touchpoints, communications, and campaigns are customized to specific segment needs.
Partner with Sales, Product Management, and Customer Success to develop aligned messaging, sales tools, and marketing collateral that support customer acquisition and retention.
Collaborate with Regional Field Marketing to execute major initiatives including global tradeshows, marketing content, and sales enablement.
Qualifications
Multiomics expertise required.
Minimum 12 years of industry experience in Product Marketing or Product Management, or at least 8 years with a Master’s degree, or 5 years with a Ph.D., or equivalent experience.
Direct B2B marketing experience, ideally within life sciences, healthcare, or related industries.
Proven success in customer segmentation, go‑to‑market strategy, and campaign execution.
Strong analytical skills with the ability to convert data into actionable insights.
Exceptional communication and storytelling skills.
Experience working in global, cross‑functional, and matrixed organizations.
Minimum Bachelor's degree in Marketing, Business, Life Sciences, or a related field required.
Advanced degree (MBA, MS in Marketing, or scientific field) strongly preferred and may substitute for equivalent experience.
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
Benefits include medical, prescription, dental, vision, AD&D, and life insurance (subject to eligibility), short‑term disability, and a 401(k) plan.
The posting is open for thirty (30) days.
Referral increases your chances of an interview at Cella.
Job ID: JN -112025-116697
#J-18808-Ljbffr
Job Type: Contract
Base Pay Range: $61.00/hr - $75.00/hr
Our client in the biopharmaceutical industry is hiring a temporary Staff Segment Marketing Manager role. This position is responsible for developing, managing, and executing the commercialization and go‑to‑market strategy for their product portfolio for the research customer segment. The role drives company growth by understanding customer needs, defining market positioning, and creating compelling messaging and go‑to‑market strategies across the product portfolio. It involves building short‑ and long‑term marketing strategies, messaging, and plans with prioritized tactics to drive demand at each stage of the customer journey. The role requires global and regional coordination and a deep understanding of customers, portfolio, market, and the competitive landscape.
Responsibilities
Define and execute the customer segment marketing strategy in alignment with the company's business goals and ensure a cohesive brand narrative.
Assess performance and marketing ROI; report to senior leadership providing insights and improvement recommendations.
Develop deep insights into key customer segments and their unique needs, challenges, and behaviors.
Define and execute tailored marketing strategies for each customer segment to ensure targeted, personalized engagement.
Drive customer‑centric product innovation and personalization using segment‑specific data, insights, and feedback.
Lead market segmentation analysis and ensure all customer touchpoints, communications, and campaigns are customized to specific segment needs.
Partner with Sales, Product Management, and Customer Success to develop aligned messaging, sales tools, and marketing collateral that support customer acquisition and retention.
Collaborate with Regional Field Marketing to execute major initiatives including global tradeshows, marketing content, and sales enablement.
Qualifications
Multiomics expertise required.
Minimum 12 years of industry experience in Product Marketing or Product Management, or at least 8 years with a Master’s degree, or 5 years with a Ph.D., or equivalent experience.
Direct B2B marketing experience, ideally within life sciences, healthcare, or related industries.
Proven success in customer segmentation, go‑to‑market strategy, and campaign execution.
Strong analytical skills with the ability to convert data into actionable insights.
Exceptional communication and storytelling skills.
Experience working in global, cross‑functional, and matrixed organizations.
Minimum Bachelor's degree in Marketing, Business, Life Sciences, or a related field required.
Advanced degree (MBA, MS in Marketing, or scientific field) strongly preferred and may substitute for equivalent experience.
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
Benefits include medical, prescription, dental, vision, AD&D, and life insurance (subject to eligibility), short‑term disability, and a 401(k) plan.
The posting is open for thirty (30) days.
Referral increases your chances of an interview at Cella.
Job ID: JN -112025-116697
#J-18808-Ljbffr