Equinox
Equinox Group is a high‑growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life and boldly grow the lifestyle brands and experiences that define it.
Job Title Director, Marketing Analytics
Job Description The
Director, Marketing Analytics
will serve as the senior leader responsible for transforming marketing data into actionable insights that drive business growth. This role will oversee the design and execution of analytics frameworks across all marketing channels, leveraging first‑and third‑party data to measure campaign effectiveness, optimize spend, and uncover opportunities for growth. Reporting to the VP of Growth Marketing & CRM, this leader will partner closely with cross‑functional teams to ensure analytics informs strategy at all levels and champion a culture of test‑and‑learn.
Responsibilities
Lead the marketing analytics function across paid media, CRM, website, and retail channels, ensuring consistent measurement frameworks and actionable insights.
Design, implement, and evolve attribution and media mix models to measure ROI across channels and inform budget allocation.
Partner with marketing leadership to define KPIs, dashboards, and scorecards that tie performance metrics directly to business outcomes.
Work closely with data engineering teams to ensure clean, accurate, and timely data pipelines from martech platforms, CDPs, and data warehouses.
Develop testing strategies (A/B, multivariate, incrementality) to evaluate campaign impact and optimize performance.
Deliver insights and recommendations to senior leadership, using data storytelling to influence strategy and decision‑making.
Oversee advanced including predictive modeling, customer lifetime value forecasting, churn analysis, and member segmentation.
Partner with business intelligence and strategy teams to create marketing forecasts, budget models, and performance projections.
Manage external vendor and platform relationships (analytics tools, MMM partners, data providers) and evaluate new technologies.
Build and lead a high‑performing analyst team, fostering curiosity, rigor, and continuous improvement.
Champion a culture of data‑driven decision‑making across the organization, ensuring all stakeholders have access to the insights they need.
Ensure compliance with evolving data privacy regulations (GDPR, CCPA) in all marketing data collection and usage.
Qualifications
Bachelor’s degree in Analytics, Statistics, Economics, Marketing, or related field; advanced degree (MBA, MS) preferred.
7+ years of experience in marketing analytics, with at least 2 years in a leadership role.
Expertise in analytics platforms (Google Analytics/GA4, Adobe Analytics), visualization tools (Tableau, Looker, Power BI), and SQL/Python/R for data analysis.
Strong experience with attribution methodologies, media mix modeling, and advanced statistical techniques.
Proven track record of influencing executive decisions through data storytelling and strategic insights.
Exceptional leadership and team management skills, with experience building and scaling analytics teams.
A highly analytical mindset with strong business acumen and ability to balance rigor with actionable recommendations.
Familiarity with compliance and data governance best practices related to consumer data.
Pay Transparency Salary Range: Min $175,000 – Max $200,000 + Bonus eligibility
Benefits
Competitive salary, benefits, and industry‑leading commission opportunities for club employees
Complimentary Club membership
Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop
Seniority Level Director
Employment Type Full‑time
Job Function Other
Industries Wellness and Fitness Services
Equal Opportunity Employer Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/. All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.
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Job Title Director, Marketing Analytics
Job Description The
Director, Marketing Analytics
will serve as the senior leader responsible for transforming marketing data into actionable insights that drive business growth. This role will oversee the design and execution of analytics frameworks across all marketing channels, leveraging first‑and third‑party data to measure campaign effectiveness, optimize spend, and uncover opportunities for growth. Reporting to the VP of Growth Marketing & CRM, this leader will partner closely with cross‑functional teams to ensure analytics informs strategy at all levels and champion a culture of test‑and‑learn.
Responsibilities
Lead the marketing analytics function across paid media, CRM, website, and retail channels, ensuring consistent measurement frameworks and actionable insights.
Design, implement, and evolve attribution and media mix models to measure ROI across channels and inform budget allocation.
Partner with marketing leadership to define KPIs, dashboards, and scorecards that tie performance metrics directly to business outcomes.
Work closely with data engineering teams to ensure clean, accurate, and timely data pipelines from martech platforms, CDPs, and data warehouses.
Develop testing strategies (A/B, multivariate, incrementality) to evaluate campaign impact and optimize performance.
Deliver insights and recommendations to senior leadership, using data storytelling to influence strategy and decision‑making.
Oversee advanced including predictive modeling, customer lifetime value forecasting, churn analysis, and member segmentation.
Partner with business intelligence and strategy teams to create marketing forecasts, budget models, and performance projections.
Manage external vendor and platform relationships (analytics tools, MMM partners, data providers) and evaluate new technologies.
Build and lead a high‑performing analyst team, fostering curiosity, rigor, and continuous improvement.
Champion a culture of data‑driven decision‑making across the organization, ensuring all stakeholders have access to the insights they need.
Ensure compliance with evolving data privacy regulations (GDPR, CCPA) in all marketing data collection and usage.
Qualifications
Bachelor’s degree in Analytics, Statistics, Economics, Marketing, or related field; advanced degree (MBA, MS) preferred.
7+ years of experience in marketing analytics, with at least 2 years in a leadership role.
Expertise in analytics platforms (Google Analytics/GA4, Adobe Analytics), visualization tools (Tableau, Looker, Power BI), and SQL/Python/R for data analysis.
Strong experience with attribution methodologies, media mix modeling, and advanced statistical techniques.
Proven track record of influencing executive decisions through data storytelling and strategic insights.
Exceptional leadership and team management skills, with experience building and scaling analytics teams.
A highly analytical mindset with strong business acumen and ability to balance rigor with actionable recommendations.
Familiarity with compliance and data governance best practices related to consumer data.
Pay Transparency Salary Range: Min $175,000 – Max $200,000 + Bonus eligibility
Benefits
Competitive salary, benefits, and industry‑leading commission opportunities for club employees
Complimentary Club membership
Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop
Seniority Level Director
Employment Type Full‑time
Job Function Other
Industries Wellness and Fitness Services
Equal Opportunity Employer Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/. All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.
#J-18808-Ljbffr