Mission: Drive Measurable Revenue GrowthYou are the engine that fuels sales. Your mission: build Brandmotion Solutions demand generation machine, uncovering ideal buyers, engaging them with compelling messaging, and converting interest into qualified pipeline and closed revenue.This is not a brand awareness role. Its a revenue-generating marketing position accountable for creating a predictable flow of high-quality leads that translate into sales opportunities.This role transforms marketing from a support function into a revenue growth engine. Youll directly influence top-line performance, shaping the systems, data, and strategies that deliver real business impact.Core ResponsibilitiesRevenue Ownership: Partner with sales leadership to define and achieve quarterly pipeline and revenue contribution goals.ICP & Buyer Targeting: Build and refine Ideal Customer Profiles and persona frameworks across each product vertical; use data to continuously validate audience quality.Demand Generation Campaigns: Plan, launch, and manage full-funnel, multi-channel campaigns (email, LinkedIn, content, SEO, paid ads, and events) designed to create qualified opportunities.Lead Nurture & Conversion: Develop and manage automated nurture sequences and retargeting flows that move prospects from awareness to meeting-booked.Pipeline Analytics: Track all engagement behaviors (views, clicks, form-fills, replies, demos, conversions) and tie activity directly to revenue outcomes through CRM and HubSpot reporting.Sales Alignment: Collaborate daily with the sales team to ensure MQLs SQLs opportunities transition smoothly, with clear attribution and shared performance dashboardsContinuous Optimization: Monitor metrics, A/B test content and ads, refine audience lists, and adjust tactics to maximize ROI and cost-per-opportunity.Content with Commercial Impact: Create assets (emails, landing pages, thought leadership pieces) designed not just to inform but to convert.Required Skills & Traits35 years of B2B marketing experience with proven success in revenue or pipeline-generating roles.Technical fluency in HubSpot, LinkedIn Campaign Manager, Google Analytics, and similar tools.Performance mindset: Obsessed with metrics like MQL-to-SQL conversion, pipeline velocity, and campaign ROI.Strong written communication: You can write copy that moves prospects to act.Curious and data-driven: Constantly asking, Does this drive revenue?Collaborative operator: Thrives in a tight sales-marketing loop where success is measured in dollars, not impressions.Preferred experience: Familiarity with ZoomInfo, HubSpot workflows, and lead scoring models.Success MetricsYoull be measured by tangible business outcomes such as: A defined dollar amount in qualified sales pipeline generated per quarter through marketing efforts.Conversion rates show how effectively new leads progress from initial inquiry to confirmed sales opportunity to closed customer.Revenue contribution directly linked to marketing campaigns and initiatives.Improved sales cycle efficiency, reflected in faster movement from first contact to signed deal.
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Brandmotion