Marketing Manager AI & Growth
Location: New York/Hybrid
Experience: 3–4 years (in-house preferred)
Salary: $80-$85k per year
About Kapsule
At Kapsule, we believe hydration should be clean, functional, and never boring. We’re building a brand that lives at the intersection of wellness, culture, and technology—and we’re looking for a Marketing Manager who lives and breathes AI to help us scale fast, smart, and creatively.
Our hero product is a refillable water bottle paired with concentrated liquid pods that deliver electrolytes, B vitamins, and time-of-day specific active ingredients, all packed with fantastic flavor. Using Kapsule is simple: fill the bottle with water and ice, press a pod into the lid, and it punctures to release the concentrated liquid, instantly mixing into a refreshing drink.
DrinkKapsule.com
The Role
This is a dream role for a self-starter, builder, and creative technologist who can bridge brand storytelling, growth marketing, and AI-powered execution. You’ll own everything marketing at Kapsule — social, influencers, PR, performance, and creative—using the most advanced AI tools to drive growth and vibe-based cultural resonance.
If you’re already experimenting with tools like ChatGPT, Midjourney, Runway, Icon, and Vibecoding — and you’re obsessed with finding that perfect balance between creativity, conversion, and cultural pulse — you’ll thrive here.
What You’ll Do
AI-Powered Growth Marketing
- Lead full-funnel digital strategy across Meta, TikTok, and Google using AI platforms like Icon to optimize creative, audience segmentation, and spend efficiency.
- Build and manage predictive models for customer acquisition and retention using AI analytics.
- Test and iterate campaigns at speed using generative AI for copy, visuals, and landing page variations.
- Create automated dashboards that visualize real-time performance and highlight key learnings.
- Experiment with AI-driven growth loops—referrals, retention campaigns, and community engagement powered by personalization.
Social & Content (AI-Powered)
- Own Kapsule’s TikTok, Instagram, and emerging channels—concept, create, post, and optimize.
- Use AI tools (e.g., OpusClip, Caption AI, Runway, Synthesia) to accelerate content creation and testing.
- Identify trends early and produce scroll-stopping content that builds community and drives engagement.
Influencer & Creator Marketing
- Build and manage an influencer/creator network across wellness, lifestyle, and culture.
- Use AI-driven platforms to identify, vet, and track influencer performance.
- Lead influencer gifting and PR package strategy—creative concepts, logistics, and measurement.
PR & Storytelling
- Manage PR agency relationships, ensuring smart use of AI for media monitoring, sentiment analysis, and pitch optimization.
- Create press narratives and materials that stand out, with the help of generative tools for copy, visuals, and personalization.
Brand Campaigns & Experimentation
- Ideate and execute creative campaigns and partnerships powered by AI insights and automation.
- Streamline campaign workflows using project-management AI tools (like Notion AI, ClickUp AI, etc.).
- Measure performance across all touchpoints with a strong data and experimentation mindset.
Who You Are
- 3–4 years of marketing experience (ideally in-house at a consumer brand).
- Deep fluency in AI marketing tools across social, creative, and performance—this is non-negotiable.
- Proven ability to blend human creativity with AI efficiency.
- Strong understanding of paid media (Meta, TikTok, Google) and organic social growth.
- Experience managing influencers and PR agencies.
- Creative, analytical, and relentlessly curious.
- A proactive self-starter who thrives in fast-moving, founder-led environments.
- Passionate about wellness, tech, and building next-generation consumer brands.
Why Kapsule
- Be part of a next-gen beverage brand rewriting the rules of modern marketing.
- Use cutting-edge AI tools daily to create, test, and scale ideas faster.
- Total ownership of the marketing function—your ideas, your data, your impact.
- Work with a small, entrepreneurial team that moves quickly, experiments often, and has fun doing it.