Head of Audience Marketing - Longevity Job at Informa Markets in Asia in Boca Ra

Pay

Base pay range: $120,000.00/yr – $140,000.00/yr

About the Role

This role is based in our Boca Raton, FL or NYC offices. We are seeking an exceptional Head of Audience Marketing to lead our growing portfolio of longevity‑focused events, featuring prestigious brands including A4M and the Global Longevity Summit. In this role you will oversee audience development strategies across both B2B and B2C longevity events, driving attendance growth and enhancing audience engagement.

Key Responsibilities

• Develop and execute comprehensive audience marketing strategies for longevity events, including the Global Longevity Summit and related conferences
• Lead multi‑channel marketing campaigns targeting both professional audiences (healthcare innovators, scientists, investors) and consumer audiences interested in preventive medicine and longevity
• Analyze audience data to identify trends, opportunities, and areas for growth across different market segments
• Collaborate with content teams to ensure marketing messaging aligns with event programming and resonates with target audiences
• Build and maintain relationships with industry partners, associations, and influencers in the longevity space
• Manage marketing budgets effectively to maximize ROI and attendance growth
• Oversee digital marketing initiatives including email, social media, content marketing, and paid advertising
• Develop audience personas and journey maps to inform targeted marketing approaches
• Lead and build a team of marketing professionals, fostering innovation and excellence
• Utilize AI and automation tools to enhance capabilities within the team
• Ensure compelling value propositions for all events, in partnership with event directors, the content team, and other marketers
• Develop and implement innovative and aggressive pricing strategies to maximize yield and audience revenue on all events
• Maintain a strong focus on SEO, CRO, and overall campaign optimization

The Ideal Candidate

We’re looking for a self‑starter who thrives in a fast‑paced, dynamic environment and can balance working independently and with the broader team to drive results. The ideal candidate will be a highly skilled, creative thinker who can develop innovative marketing approaches to reach diverse audiences interested in longevity science and preventive medicine. Passionate about building meaningful connections between our events and global experts who share a commitment to advancing preventive medicine and longevity science is essential. An entrepreneurial mindset, adaptability, and the ability to partner closely with senior leadership, including the CMO of Informa Connect, are also required.

Qualifications

• Proven experience in audience marketing for events, with a track record of driving attendance growth
• Experience marketing to both B2B and B2C audiences, preferably in healthcare, wellness, or related fields
• Strong understanding of the longevity sector, preventive medicine, or healthcare innovation landscape
• Exceptional creative thinking abilities with a talent for developing compelling marketing narratives
• Data‑driven approach to marketing with experience using analytics to inform strategy
• Excellent leadership skills with the ability to inspire and develop team members
• Outstanding project management abilities with experience managing multiple campaigns simultaneously
• Strong communication skills and the ability to collaborate effectively across departments

Additional Information

We believe that great things happen when people connect face‑to‑face. That’s why we work in‑person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. We’ll provide you with a welcoming culture, social events, volunteer days, training, PTO, benefits, and more.

Our Benefits Include

• Great community: a welcoming culture with in‑person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on‑demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401(k) match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $120,000 - $140,000 based on experience.

This posting will automatically expire on November 30, 2025.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you’ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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Seniority level

Director

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Events Services